There are a ton of reasons that top brands--and small companies--are active on SlideShare: It provides an enormous opportunity for any content marketer. Read the full article at MarketingProfs
Want to write a powerful customer case study that resonates with your audience? Then check out the following do's and dont's of crafting a successful case study. Read the full article at MarketingProfs
As unbelievable as it might sound, many large corporations still use the old annual survey to gauge employee engagement.
The process goes something like this: Hire a consultant to administer the employee survey. Wait four to six weeks for the firm to compile the data.
I’m stealing an idea today…from myself. You see, I keep going on about the awesome and talented content creators in the NMX community but I’m not doing enough to highlight your talent. So I’m going to borrow an idea that I started with our (sister conference) TBEX’s Facebook page. As I was looking through my poor [...]
Shopping for a product or service online should be an engaging, immersive experience. Something that helps connect you to a business or brand, entices you to wander and spend time on the site and leaves you with “that loving feeling” or at least some sense of a relationship.
Google’s petition for appeal last October of a May 2014 Federal Circuit decision in favor of Oracle tried to make its case about more than it truly was: the copyrightability of the use of application programming interfaces.
Montreal-based Silanis Technology is building on its six-month old partnership with IBM by taking its electronic signature solution global.
It's making e-SignLive available in Australia, Japan, Germany, the United Kingdom, Singapore and Brazil.
It’s a wonderful time to be an online content creator. Bloggers, podcasters, photographers and video producers are doing amazing things with their content, and achieving excellent results. As someone who has been blogging for well over a decade, seeing us all come to this point is truly rewarding. However, for as many people who are creating [...]
Have you ever thought: “I’m going on a diet after New Year's” or “I have to get in shape”? Meeting someone who is perfectly happy with their body is like meeting someone who is perfectly happy with their marketing: it never happens.
Let’s get a blog going.
If that was your first attempt at content marketing, you probably lost right there.
Blogs can be great, sure. But nailing content marketing goes beyond producing content for the sake of generating content.