Monthly Archives: July 2015

The ProBlogger Podcast: Digging into Statistics

Almost the last day!

While yesterday we looked to the future to build a plan to find readers, today we’re going to dig into our stats to find out what kind of effect the last 29 days have had on our sites. What can you see is different after the changes you’ve made?

Some of you will be seasoned pros at looking at your stats, but if you’re newer to blogging and want some starting points, these are the metrics I recommend you keep track of regularly as you go on with your blogging.

In the show notes I also link to a post I published recently that gives you an overview of how I use Google Analytics to do this kind of investigation, and I’ll describe how and why these are the metrics I choose to keep tabs on.

Every month or so I go through each of these and compare them to the previous month (I give you a quick tip on how to do this easily), and also think about how I can recreate successes in content, on social, and how well other types of traffic are doing.

Today we’ll also go a little deeper into channels to look for trends, behaviour, and other hints that will help us keep the trend on the up.

If you are indeed in the newer camp, please don’t fret about stats. It can be easy to get disillusioned in the early days, but we all feel small when we start out! Most successful blogs go for 2-3 years before they hit a tipping point of sorts. We discuss that a little more in today’s podcast also.

So open up Google Analytics and take a little dig with me. Feel free to share your most popular post from the month in the comments too – you might be surprised what has worked better than you thought it would!

See you tomorrow for the wrap up of 31 Days to Build a Better Blog Podcast.

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Click here to listen to day 30 of the 31 Days to Build a Better Blog series on the ProBlogger Podcast. 

Further Reading:

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

The ProBlogger Podcast: Digging into Statistics

The post The ProBlogger Podcast: Digging into Statistics appeared first on @ProBlogger.

Skyhigh Shares Some Office 365 Numbers

Cloud security vendor Skyhigh estimated nearly nine out of 10 enterprises — 87.3 percent — are now using Office 365. According to research released in connection with the public unveiling of Windows 10, the same report shows  93.

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Start Your Collaboration Off on the Right Foot

Start Your Collaboration Off on the Right Foot

Collaboration technology adoption in the enterprise can be a daunting pursuit.  Many great tools have been designed to better facilitate team cooperation and productivity, while also contributing to a company’s bottom line. A Clinked.com survey found that 75 percent of businesses are using (or planning to use) enterprise collaboration tools.

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Simplify the Content Editing and Approval Process

Simplify the Content Editing and Approval Process

I started my career in content at an executive recruiting firm, where I wrote and edited 200 bios for the associates (we weren’t allowed to call them recruiters). I only had to have that person — the one I had written the bio about — approve what I had written.

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Where You Need to Be in Coming Weeks (29-July-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.) You're Invited: Top 10 Tips for Social Intranet Adoption

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Gartner Shakes Up File Sync and Share

Gartner Shakes Up File Sync and Share

The Enterprise File Synchronization and Sharing (EFSS) marketplace is ripe for disruption, but probably not via a huge technological breakthrough of some sort. EFSS options are maturing quickly and it’s becoming quite commoditized.

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