Monthly Archives: August 2015

Advertising Co-Op Programs: Obsolete or Just Outdated?

Advertising Co-Op Programs: Obsolete or Just Outdated?

Traditional advertising co-op programs are woefully outdated in today’s digital environment, and much too complicated for local businesses to participate in, according to a new study. Sponsored by Netsertive, The Changing Face of Co-Op Programs also revealed at least $14 million of co-op funding is unused — almost double the

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Chasing Profitability in Your Contact Center

Chasing Profitability in Your Contact Center

Businesses want to increase revenue (no surprises there). And this desire to maximize profitability is driving a new contact center model: the blended contact center.  Blended contact centers are responsible for both outbound and inbound calls.

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The Whole Bit About Windows 10 and Early Verdicts

The Whole Bit About Windows 10 and Early Verdicts

Last January, I publicly asked a question that certain people claimed proved I was stupid for even raising: “What if Windows 10 fails? ”   A few days later, Microsoft declared it would give Windows 10 away to registered Windows 7 and 8.1 users for free.

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Now Google Analytics Lets You Check IoT Data

Now Google Analytics Lets You Check IoT Data

If you had to describe marketing analytics to your senior managers, would you describe its purpose as measuring website performance or device performance with respect to campaigns? Back when analytics was just web analytics, you’d probably lean towards website performance. But today you may need a deeper explanation.

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MarTech Convergence? Start with the Content

MarTech Convergence? Start with the Content

The connected world is racing towards higher and higher levels of automation, driven by user and customer experience (UX and CX) experts who tell us that success lies in seamless, fully integrated processes across our entire Internet world. The rise of omnichannel  and other descriptions of a seamless

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IBM Has Aggressive IoT Ambitions

IBM Has Aggressive IoT Ambitions

New research from Strategy Analytics offers some insight about IBM's significant investment in the Internet of Things (IoT). The report by Laura DiDio, IBM Takes Aim at IoT with Multi Billions Investment, looks at IBM’s IoT interests and how it's shaping its business to manage the IoT's growth.

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News You Can Use: IDC, gShift, STRATA, More

News You Can Use: IDC, gShift, STRATA, More

The latest in surveys, m-commerce, websites, acquisitions, metrics, the Internet of Things and downs and ups from the El Dorado State, the City That Works, the Heartland Province and Bat City, the Melting Pot and the Ham. PC, Tablet Shipments Fall Computer manufacturers got bad news from the International Data Corporation (IDC) this

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