Monthly Archives: October 2015

Beacons Graduate From Shiny New Toy Status

Beacons Graduate From Shiny New Toy Status

Last year, beacons were the new kid on the block. Marketers got excited about this new technology which would let them know exactly where customers were in the real world so they could communicate with them in real time.

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Can Oracle Pull Off Its Cloud Ambitions? #oow15

Can Oracle Pull Off Its Cloud Ambitions? #oow15

SAN FRANCISCO - While walking to the Moscone Center here during Oracle OpenWorld this week, you stood a decent chance of passing a Titanic-sized construction site for the Salesforce Tower. It’s the perfect anecdote to what Oracle faces: a major competitor’s name graces what will be the second-tallest building

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This 1 Simple Thing Can Make Your Ads More Effective

This 1 Simple Thing Can Make Your Ads More Effective

Want to make your web advertising more effective? Then change direction — literally. New research from the University at Buffalo (N.Y.) School of Management claims the secret to effective web advertising is having the product change direction while moving across the screen.

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Go Digital or Go Home

Go Digital or Go Home

Everywhere you turn you hear about digital transformation and the importance of going digital. People are out there selling digital transformation services and software. What they are not selling is a way for everyone in your organization, including yourself, to understand what going digital actually means.

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Doc Mgt Roll-Up: The Sun Sets on Sunrise

Doc Mgt Roll-Up: The Sun Sets on Sunrise

There’ll be no separate Sunrise for Microsoft. Instead, Microsoft is pulling the built-in calendar app for Android and iOS that it bought for $100 million earlier this year into Outlook. According to a blog post that appeared this week, the Sunrise team is now officially a part of

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News You Can Use: Hubspot Says Your Website Sucks

News You Can Use: Hubspot Says Your Website Sucks

Companies aren't giving their websites the attention that they deserve, according to research by Cambridge, Mass.-based inbound marketing company HubSpot. In a new report published yesterday, HubSpot graded websites across four key attributes: performance, mobile, SEO and security. The average overall grade? A "D-" at 60 percent.

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