Monthly Archives: October 2015

DX Digest: Sheryl Pattek on Customers Controlling Your Brand

DX Digest: Sheryl Pattek on Customers Controlling Your Brand

“It isn’t easy to disconnect the perception of your brand from the ongoing customer experience,” said Forrester Vice President and Principal Analyst Sheryl Pattek, “because every touchpoint matters. And customers now control the brand. “It’s more important what they say about you than what you say about yourself.

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CX Insights from The RealTime Marketing Lab

110 seconds. That’s the average time it takes to ride an elevator in a New York City high-rise according to Jeffrey Hayzlett, author of Think Big, Act Bigger and keynote speaker for The RealTime Marketing Lab, an international digital-social-online marketing event.

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Data is a Mobile Marketer’s Best Friend

Data is a Mobile Marketer's Best Friend

Mobile commerce is on a tear. To cite just one study from the many out there — PayPal's research covering 22 countries found that m-commerce is growing at three times the rate of e-commerce. Usage of shopping apps has been identified as the fastest-growing app category, with sessions on shopping

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Jahia CEO: Digital Isn’t a Buzzword #DXS15

Jahia CEO: Digital Isn't a Buzzword #DXS15

If your enterprise is not fully invested in digital, it's not fully invested. Period. "Let’s face it: Digital is not a sector or another buzzword anymore. It is the economy," said Elie Auvray, CEO and co-founder of Geneva, Switzerland-based Jahia Solutions Group, an open source digital experience (DX) and

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Why IBM Cares About the Weather

Why IBM Cares About the Weather

Enough already with the synergies that a partnership can provide. IBM wants – no, make that needs — more from The Weather Co. than just its business friendship and collaboration. So the ‎Armonk, N.Y.-based tech giant has formalized the relationship. It is acquiring almost all of The Weather Co.

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Reigning in Your DX Strategy

Reigning in Your DX Strategy

You’ve read the stats on the ROI of customer experience. You, like the majority of businesses, are aware that the digital experience (DX) you’re offering customers just isn’t enough. You know you need a new approach. So, what should you do? Maybe you go all guns blazing.

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