Monthly Archives: December 2015

Last Chance to Save $150 Instantly: Get Pro Plus Before It Becomes Recurring

lock in the pro plus all-theme pack today (and save big)

This is it …

Time is running out to get our Pro Plus All-Theme Pack for WordPress before the new recurring element is added at the end of January 2016. (Here’s what that means.)

It’s also your last chance to get $150 off.

And it’s your last chance to book the expense on your 2015 taxes.

If you’ve waited until the last minute, wait no more.

Click here to claim your $150 Pro Plus discount, lock in your account before recurring payments are added, and book it on this year’s taxes

This offer expires today, December 31, 2015, at 5:00 p.m. Pacific Time.

And if you’re feeling at all rushed because it’s New Year’s Eve and your head is already in the clouds getting ready for tonight … don’t. :-)

We offer a no-questions-asked, 30-day, money-back guarantee. We do this to make your decision as easy as possible.

Get started with Pro Plus today and take all of January to decide if you want to keep it. If you decide you don’t, just email our Support team and we’ll issue you a full refund.

You don’t even need to give a reason.

We just want you to have the StudioPress design you need for your WordPress website when you need it … for as long as you choose to maintain an account. Pro Plus gives you that, and so much more (and you don’t pay another dime after today).

Click here to find out about everything Pro Plus has to offer and get started risk-free today

Remember: This offer expires today (12/31/15) at 5:00 p.m. Pacific Time.

Then after you get started with Pro Plus, go be safe and have fun tonight. :-)

Tomorrow it’s time to start working on our goals for 2016.

About the author

Brian Gardner


Starbucks addict. Sarah McLachlan fan. Maker of Rain.
Founder of StudioPress. CPO and Partner at Rainmaker Digital.

No Sidebar / Twitter / Instagram

The post Last Chance to Save $150 Instantly: Get Pro Plus Before It Becomes Recurring appeared first on Copyblogger.

Marketing Resolutions for 2016 and Other New Year’s News

Today is the last day of the calendar year 2015. I hope it has been a good one for you and yours and I wish you all nothing but the best in 2016. In honor of this auspicious occasion, I give you a special Friday Five: New Year's edition. Note: the first article is by yours truly, hence the reference to a certain NFL team.

7 Marketing Resolutions To Make As The Year Ends

Most of us are going to be making at least one or two resolutions pretty soon. Mine involve weight loss, of course and my beloved Philadelphia Eagles – it’s a long story. It’s just that time of year. Whether for business or personal improvement, making goals and resolutions is a crucial step towards improving anything.

Read the full story on Forbes

6 New Year’s Resolutions You Can Apply to Your Marketing Life

More than 980,000 posts about New Year’s resolutions have been published on social networks, according to social listening and analytics company Sprinklr. While most posts focused on overall happiness, other key words included “work out,” “weight,” “smoking” and “unplug.”

Many people set New Year’s resolutions to keep their lives on track or to improve their overall well-being. What if I told you some of these same personal resolutions can be applied to the professional lives of marketers, as well?

Read the full story on business2community.com.

7 Secrets Of People Who Keep Their New Year's Resolutions

Making resolutions is a popular holiday tradition, but keeping those resolutions past the first week in January is the hard part. Statistic Brain, using data from the University of Scranton, says while 45% of Americans regularly make New Year’s resolutions only 8% actually keep them. So, how do those 8% do it?

Here are some of the best tips from people who successfully keep their New Year’s resolutions:

Read the full story on Fast Company

Five New Year Resolutions for Marketers

As 2015 quickly wraps up, here are five resolutions for marketers to consider in 2016 in order to enhance their customer understanding and drive their brand experience.

Read the full story on Loyalty 360.

Email marketers' top New Year’s resolutions for 2016

Virtually everyone is infatuated with Instagram and Snapchat. Few of us can remember the days before Facebook and Twitter.

But email is still the best way to drive sales. In fact, a survey we conducted revealed that nearly 60 percent of Americans prefer brands contact them via email, and email marketing continues to yield higher ROI for marketers than any other channel. We can say with certainty that 2016 will be a boom year for email.

Read the full story on Venture Beat.

Now as far as predictions go, as compared to resolutions, you will want to download The Future of Modern Marketing: 2016 immediately and see what some of the brightest minds in marketing today foresee for the year ahead. 

2015 Contributors of the Year: Tom Petrocelli

Tom Petrocelli's career path shouldn't come as a surprise to anyone who knows him — he grew up surrounded by information technologists and computers. His 30 plus years in the industry makes it possible for him to weigh in with an informed opinion on our diverse editorial focuses.

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Announcing: Copyblogger.FM

Introducing Copyblogger.FM

AKA the Episode Where Sonia Seizes All the Power …

If you’re reading this on New Year’s Eve, you’re probably a diehard. (Which we love, by the way.)

You might have been reading and listening to Copyblogger content for a long time now. And you may well know our original podcast, The Lede.

It started life as Internet Marketing for Smart People (audio edition) with Robert Bruce and Brian Clark, then over time morphed into The Lede, most recently hosted by Jerod Morris and Demian Farnworth.

In 2016, the show is transforming once again, and The Lede becomes Copyblogger.FM.

And I (ahem) kicked all those jokers off the platform and am taking over.

Last time I saw Farnworth, he was demolishing his console with his lightsaber, but I’m sure he’ll get past it. We’re here for you, bro.

Announcing: Copyblogger.FM

What’s the new show about?

Copyblogger.FM is about content marketing, first and foremost. We’ll be covering:

  • Emerging trends
  • Interesting disasters
  • Enduring best practices
  • Worthwhile news
  • Practical strategies and tactics

We’ll also let you peek behind the scenes at the content strategies for the Copyblogger blog and Rainmaker Digital as a company, so you can learn from our experiments and observations.

And I may go on a rant once in a while.

If you’re already subscribed to The Lede, Copyblogger.FM will use the same feed, so you can just keep listening to the new incarnation without doing anything special.

If you’d like to try it out, you can find us here: Copyblogger.FM.

Serious thanks to our great team

Kidding aside, I want to thank Jerod and Demian (and Robert and Brian) for all of the hard work and insights they’ve delivered over the years. They’ve created something valuable, and I promise I will work hard to keep building on what they’ve created.

They will, of course, be showing up on the new version of the show with their wisdom and occasional shenanigans. We’ll also see lots of Pamela Wilson, our EVP of Educational Content, who will be sharing behind-the-scenes news about Copyblogger.

The team and I are greatly looking forward to seeing you there!


The Cornerstone Content Challenge

Have you signed up yet for our January Content Challenge?

We’re going to be walking folks just like you through a powerhouse strategy to make your site more authoritative, more attractive to your audience, and just plain more awesome. We’ve got tutorials, a free webinar, and even a pop-up forum to help you get it done. And it’s all free.

Join us for the Copyblogger Content Challenge.

Footnote: By the way, yes, I’ll still be producing my own show, Confessions of a Pink-Haired Marketer, which is focused more on who we are as individuals and how that plays out in our work and business lives.

That one is around 80 percent rant and 20 percent strategy; on Copyblogger.FM, we plan to reverse that ratio.

About the author

Sonia Simone


Sonia Simone is co-founder and Chief Content Officer of Rainmaker Digital. Get lots more from Sonia on her podcast, Confessions of a Pink-Haired Marketer, or come hang out with her on Twitter.

The post Announcing: Copyblogger.FM appeared first on Copyblogger.

2015 Contributors of the Year: Joe Shepley

When Joe Shepley writes a post, that isn't the end of the story.  With every article, he tries to open up a dialogue, on occasions being deliberately provocative in the headline ("Office 365 is a Disaster Waiting to Happen " anyone?) to trigger conversation.

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Why Content Marketers Need Editors

how an editor helps your content shine

I’m good at math.

If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal.

And yet, today I’m a professional writer and editor.

It’s a mad, mad, mad, mad world.

Sort of. Your content needs to quickly communicate what your audience wants and needs, so my natural abilities are actually the perfect fit for content marketing.

You probably possess some of these editing skills too, so let’s examine how you can use them to become a discerning content marketer.

Turning a “weakness” into a strength

Most of my English tests in high school weren’t adorned with those coveted “A” grades because timed exams to test reading comprehension didn’t fit my reading style.

I read text passages slowly, studied each word carefully, and analyzed how the writer could have presented his or her message more clearly.

It’s no surprise I’d run out of time before I finished every question. (It’s okay, 16-year-old Stefanie. The future looks bright for you.)

My poor test scores could have convinced me that the English language and reading comprehension were my weaknesses, but instead, I turned my way of reading into a career.

We’re in The Editor Age

The title of this interview on Contently’s The Content Strategist says it all: ‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin on the Future of Branded Content.

When asked how he’d build a brand media property, Godin replied that brands often opt for playing it safe rather than thinking, “How can we be more interesting?”

Then, Godin concluded:

That’s not what happens when you want to make a hit TV show or a website that people care about. You need editors, not brand managers, who will push the envelope to make the thing go forward.

Editors produce enjoyable content

“Enjoyable content” sounds a bit weak, doesn’t it? It’s less serious than “effective content” or “content that produces business results.”

But enjoyable content is a prerequisite if you want your content to be effective.

Editors produce the right content experiences with refined messages that help meet your business goals. This meaningful content gives your ideal prospect an enjoyable experience that produces results.

For example, I enjoy painting, but I don’t always have time to paint on canvas, so I frequently paint my nails. It’s relatively quick, and I get to display my work every day for as long as the manicure lasts.

Essie is my favorite nail polish brand and the company’s YouTube channel has a collection of nail art tutorials. To communicate a persuasive message, each concise video required a focused vision and intentional refining.

Here’s a tutorial that has more than one-million views:

Every aspect of the video also forms a seamless call to action — the instructive lesson makes you want to buy the products used in the tutorial so you can try the look yourself.

That is enjoyable content for a nail polish lover. I watched a number of Essie tutorials while researching this article and now have a long list of new colors I’m going to buy. ?

8 steps to become a content marketing editor

“Egregious grammar errors make your content confusing and typos are distracting,” said Captain Obvious.

There’s more to becoming an editor than aiming to produce error-free content.

Here are eight steps that will help bring your inner editor to the surface during your content creation and production process:

  1. Research. Your content marketing strategy begins with research. In addition to optimizing your chances of connecting with your target audience, research is also the foundation of captivating content. It helps you stand out with unique ideas your audience won’t find elsewhere.
  2. Prepare. I prefer preparing over planning because it allows for more flexibility when unforeseen circumstances arise. If you’re prepared, you can easily adapt. Editors prepare their content schedules in advance and adjust them as needed.
  3. Write. Synthesize your research into a cohesive presentation, whether it’s an article, podcast, or video. “Don’t try to do too much” is my favorite writing advice. While first drafts are certainly the place to let your ideas run wild, stay focused on the message you need to communicate.
  4. Delete. Remove repetitive and excessive content. In the Essie nail art tutorial above, only essential information made the final cut. For example, our guide, Rita Remark, didn’t distract viewers with statistics about how many people give themselves manicures each year. That information doesn’t directly match the video topic or serve viewers.
  5. Push. In the video above, Rita explains that the argyle print she’s creating is composed of diamond shapes. Take a closer look at the bookcase in the background. Notice anything? Yep, it has diamond-shaped compartments. The producers of this video pushed themselves creatively beyond a standard plain background to construct a complete experience for viewers.
  6. Refine. Once your content is complete, how can you make it sharper? Is there a more succinct phrase you could use, or do you need to explain a point with more details? To address a possible concern, about halfway through the nail art tutorial, Rita reassures the viewer, “This may look difficult, but don’t be scared. It just takes a little practice.”
  7. Polish. I’m not talking about nail polish this time! Grammar and spelling lovers rejoice; this is the step where you check for mistakes — large and small. Dedicate time to fact-checking (even if you think you already did) and hold every aspect of your content up to professional standards.
  8. Publish. You don’t have the chance to make a positive impression on your ideal prospects until you release the content you create. Confident editors have overcome the false security of perfectionism and publish their best efforts. They simply stay vigilant about possible ways to improve in the future.

Present a refined message to your audience

Think like an editor to become a more persuasive content marketer.

And, as you adopt the perspective of an editor who critically evaluates every aspect of his content, recognize your opportunity to take any supposed “weakness” you have and turn it into your winning difference.

What do you do differently that you can harness as a strength?

Additional reading

About the author

Stefanie Flaxman


Stefanie Flaxman is Rainmaker Digital's Editor-in-Chief.

The post Why Content Marketers Need Editors appeared first on Copyblogger.