Monthly Archives: December 2015

Top 10 Modern Marketing Posts in 2015 Published Before This Year

We looked at the top modern marketing posts of 2015 earlier this week, and we're now looking at the top posts that were not published this year. In a content marketing environment there are really two kinds of posts: current ones that get traffic from social media and feed subscribers, and older ones that get traffic from search. The following are from the second category. I've included the year these posts were originally published to give you an idea what kind of traction some of these posts have gotten.

Since all of this traffic comes from search, we need a way to see if any readers of these posts are interested in the topics we are currently talking about. Calls-to-action give a reader the chance to raise their hand and express interest. One of the challenges with older content is to make sure that the offers are still available and are still relevant. There is some work to do on some of these posts. However, if you've never seen some of these posts, there is certainly some helpful information in them.

1. The difference between responsive and adaptive web design (2013)

2. 5 Event Planning Tips...Even If You’re Not An Event Planner (2011)

3. Content Marketing in a Blink: The Content Grid v2 (2011)

4. 13 Questions Marketing Should Ask the Sales Reps (2012)

5. 8 Surprisingly Simple B2B Sales Tips (2012)

6. Mobile marketing: 15 strategies that pay off (2014)

7. 6 Fundamental Value-Based Selling Tips (2014)

8. 19 mobile marketing stats that will blow your mind (2014) 

9. 5 B2B Brands That “Get” Storytelling (2012)

10. How brands are mastering the 10-second Snapchat (2014)

Check the top posts that were published in 2015. But before you do, download the Modern Marketing Essentials Guide to Content Marketing.

 

Looking Back: Marketers Build Content Strategies

Looking Back: Marketers Build Content Strategies

This was the year digital marketers embraced content that informs, educates and empathizes with their prospects and customers, an industry analyst told CMSWire. “On the good side in 2015, marketers got the memo on content marketing,” said Jake Sorofman, a Gartner research vice president who specializes in digital marketing.

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2015 Contributors of the Year: Carrie Basham Young

Some people need coaxing to find their voice, to write the way that they speak. Although I have not met her in person, my money says Carrie Young is not one of them. Titles like "Tools, Schmools: It's Really About Community Management " tell the story — Carrie combines

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CMSWire’s Hits of 2015: SharePoint and Office 365

CMSWire's Hits of 2015: SharePoint and Office 365

Can a business survive without Microsoft SharePoint and Office 365? Debatable, based on the interest stories about these products generate each year. In 2015, we saw the release of two SharePoint 2016 previews, which have received generally positive reviews to date.

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Get the All-Theme Pack Now Before It Becomes Recurring (Plus: $150 Off Instantly)

lock in the pro plus all-theme pack today (and save big)

A change is coming to our biggest and best-selling product.

The StudioPress Pro Plus Pack — which gives you immediate, on-demand access to every active theme in the StudioPress library — is about to add a recurring component.

Note that I said about to add. Nothing is changing immediately.

But the change is coming soon (likely at the end of January 2016), which is why we’re letting you know about a special offer happening this week only.

We want you to have every opportunity to lock in the current Pro Plus offer.

Here’s the offer …

For a single investment in Pro Plus today, you get unlimited access to:

  • All current StudioPress themes (there are more than 40 as of today)

  • All future StudioPress themes (several are already in development)

  • All design, security, and functionality updates

  • All current and future third-party themes we add to Pro Plus (there are five currently)


  • Support for all themes
 (we support StudioPress themes, while the third-party developers support their themes)


You get all of this for the lifetime of your account. You never make another payment.

Until this special offer ends on Thursday, December 31, 2015 at 5:00 p.m. Pacific Time — you get $150 off as well.

It’s the largest discount we’ve ever given for Pro Plus.

That’s more than 30 percent off of a deal that already saved you more than $1,500 compared to purchasing everything separately.

Click here to learn more about Pro Plus
(and get $150 off)

And Pro Plus keeps getting more valuable as more themes get added.

What will the recurring element look like?

It will be pretty simple.

Right now, you make one payment and receive everything as long as you maintain your StudioPress account (so, basically, as long as you want it).

Once the recurring component is added, new Pro Plus customers will make one payment to activate their accounts and then make smaller annual payments to maintain access.

Obviously, recurring customers will get to keep any themes they have downloaded and are using, but they will need to make the recurring payment each year to maintain their access to:

  • All existing themes
  • All future themes

  • All updates

  • Support


Again: this change is not happening now. It’s happening at the end of January 2016.

But we wanted to give you a heads up way in advance in case you want to lock in a Pro Plus account before the recurring component comes.

Plus get $150 off when you do. ?

Click here to learn more about Pro Plus
(and get $150 off)

Grab your Pro Plus account today. The value will never be better. Offer ends at 5:00 p.m. Pacific Time on New Year’s Eve (12/31/15).

About the author

Brian Gardner


Starbucks addict. Sarah McLachlan fan. Maker of Rain.
Founder of StudioPress. CPO and Partner at Rainmaker Digital.

No Sidebar / Twitter / Instagram

The post Get the All-Theme Pack Now Before It Becomes Recurring (Plus: $150 Off Instantly) appeared first on Copyblogger.

Get the All-Theme Pack Now Before It Becomes Recurring (Plus: $150 Off Instantly)

lock in the pro plus all-theme pack today (and save big)

A change is coming to our biggest and best-selling product.

The StudioPress Pro Plus Pack — which gives you immediate, on-demand access to every active theme in the StudioPress library — is about to add a recurring component.

Note that I said about to add. Nothing is changing immediately.

But the change is coming soon (likely at the end of January 2016), which is why we’re letting you know about a special offer happening this week only.

We want you to have every opportunity to lock in the current Pro Plus offer.

Here’s the offer …

For a single investment in Pro Plus today, you get unlimited access to:

  • All current StudioPress themes (there are more than 40 as of today)

  • All future StudioPress themes (several are already in development)

  • All design, security, and functionality updates

  • All current and future third-party themes we add to Pro Plus (there are five currently)


  • Support for all themes
 (we support StudioPress themes, while the third-party developers support their themes)


You get all of this for the lifetime of your account. You never make another payment.

Until this special offer ends on Thursday, December 31, 2015 at 5:00 p.m. Pacific Time — you get $150 off as well.

It’s the largest discount we’ve ever given for Pro Plus.

That’s more than 30 percent off of a deal that already saved you more than $1,500 compared to purchasing everything separately.

Click here to learn more about Pro Plus
(and get $150 off)

And Pro Plus keeps getting more valuable as more themes get added.

What will the recurring element look like?

It will be pretty simple.

Right now, you make one payment and receive everything as long as you maintain your StudioPress account (so, basically, as long as you want it).

Once the recurring component is added, new Pro Plus customers will make one payment to activate their accounts and then make smaller annual payments to maintain access.

Obviously, recurring customers will get to keep any themes they have downloaded and are using, but they will need to make the recurring payment each year to maintain their access to:

  • All existing themes
  • All future themes

  • All updates

  • Support


Again: this change is not happening now. It’s happening at the end of January 2016.

But we wanted to give you a heads up way in advance in case you want to lock in a Pro Plus account before the recurring component comes.

Plus get $150 off when you do. ?

Click here to learn more about Pro Plus
(and get $150 off)

Grab your Pro Plus account today. The value will never be better. Offer ends at 5:00 p.m. Pacific Time on New Year’s Eve (12/31/15).

About the author

Brian Gardner


Starbucks addict. Sarah McLachlan fan. Maker of Rain.
Founder of StudioPress. CPO and Partner at Rainmaker Digital.

No Sidebar / Twitter / Instagram

The post Get the All-Theme Pack Now Before It Becomes Recurring (Plus: $150 Off Instantly) appeared first on Copyblogger.

The 10 Challenges Facing a CMO Faces When Trying to Lead the Customer Experience

Today's CMO faces a multitude of challenges and at or near the top of the list is overseeing the customer experience, assuming you believe the CMO should oversee it in first place. Last week in fact we posed the question Should the CMO Oversee the Whole Customer Experience?

The entire topic is at the heart of a recently-released report entitled, surprisingly enough Should the CMO Oversee the Whole Customer Experience? The report addresses the rewards and risks for a CMO to step into an all-encompassing role to deliver the end-to-end customer experience. Conversations with CMOs highlight 10 challenges that can inhibit a CMO’s success if an organization decides the CMO should step into this expanded role without changing how the business is run and the role of the CMO.

The 10 key challenges are as follows:

1. Ownership of the customer experience. Confusion abounds on who should lead (own) the customer experience. Many organizations are facing the issue of who should lead the “collected” customer experience.

2. Agile, design- thinking. Agile, design-thinking is required to lead changes needed for successful customer experience. Design thinking fosters cross-organizational collaboration, brainstorming, and execution.

3. Communication vs. innovation. Marketing is often focused on communications rather than innovation, product development and business innovation.

4. Measurement and metrics. Marketing only recently became more accustomed to being highly measured, so building the business case for the additional responsibilities of the “new” CMO role may be difficult. 

5. Consumerization of IT. The Consumerization of IT has created often unfulfilled customer experiences.
Great customer experiences require technologies beyond traditional email and marketing optimization. 

6. Immediate analysis and action. The abundance of data requires immediate analysis and action to provide meaningful mass personalization at scale.

7. Data management and utilization strategy. The plethora of data requires a data management and utilization strategy. Digital media serves as a strategic resource for sharpening customer focus because it is full of highly differentiated market and customer data, providing critical information from around the world, 24/7 and at a minimal cost.

8. Breaking down isolation. Marketing can be isolated from other departments that affect customer experience and that isolation hurts the ability to lead change. It takes a village to deliver superb customer experiences because there are so many touch points along a customer’s journey that are not “owned” by marketing.

9. Customer experience drives top-and bottom-line. Customer experience means bottom-line business, so it should be taken more seriously. Research has shown that it is less expensive to keep existing customers than to obtain new ones.

10. Cross-functional collaboration. Customer experience requires a highly collaborative individual to lead cross- functional collaboration. The role of Chief Customer Officer is all encompassing and requires a varied and vast skill set.

Download Should the CMO Oversee the Whole Customer Experience? and learn a lot more including the risks that come with the rewards for the CMO who steps into the Customer Experience role.