You’re probably familiar with “art imitating life” and “life imitating art.” I know I am.
We can apply this idea to content marketing, as well.
Your content may imitate life if it’s engaging, entertaining, and useful. You take recognizable, relatable elements from life and infuse them into your content to connect with your audience members’ worldviews.
But how can life imitate your content?
Well, winning content marketing is often the product of trying different experiments to see what works best for your message and your business. These experiments help you get to know your audience better and may help you uncover a new, more effective content strategy.
You see this in life when you try a new activity and broaden your outlook of what you thought was possible.
Today, we’re going to focus on techniques that could expand the types of content you offer your audience. This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
- How to use content marketing to sell your creative work
- How to take your Pinterest marketing to the next level
- How to determine if you should publish a curated email newsletter
As you work your way through the material below, think of the following lessons as a mini content creation course.
In A Simple Content Marketing Strategy for Creative Folks, Rafal Tomal admits that he promoted his business the wrong way for a long time.
Just like many designers and artists, he built a portfolio and posted his work around the web. Then, he waited for feedback.
The problem with this method was the assumption that people — who are not design experts — would recognize his work as superior to the work of other designers and artists. Rafal soon realized he should focus on content marketing instead.
You’ll want to find out about the changes Rafal made to his strategy because it produced stellar results: with just six blog posts, he grew his email list from 800 subscribers to more than 5,300 subscribers between June 2014 and February 2015.
Beth Hayden wants to keep content marketers informed about the world of Pinterest marketing and the latest changes to the platform.
5 New Ways to Take Your Pinterest Marketing to the Next Level outlines how to take advantage of new developments on Pinterest.
The Pinterest user base keeps growing exponentially every year, so it’s likely your readers and prospects are already on Pinterest looking for the types of content and products you produce.
Curating is essentially sifting through a mountain of information on a specific topic (news, health, HTML, entertainment, lifestyle, content marketing, etc.) and plucking out the best content.
To create a curated email newsletter, you package that curated content into an email message, add a brief commentary about each link, and deliver it to your email list subscribers.
Some do it daily. Others do it weekly. But why go through all the trouble? And do you have what it takes to publish a curated email newsletter?
Demian Farnworth will help you answer those questions and decide if this type of content is right for you … with a little guidance from his Aunt Ona.
Move one step closer to your desired results
Review this post (and save it for future reference) as you think about ways to produce the best content experience for your prospects and customers.
A small change in your standard content routine could move you one step closer to the results you’ve been waiting to see.
The post 3 Resources to Help Invigorate Your Standard Content Routine appeared first on Copyblogger.
If it's Friday it must be Friday Five time, our weekly roundup of five stories from one specific topic. This week it's Social Media.
Examining the Current State of Social Marketing (Infographic)
Social media may be an integrated and essential part of most marketing strategies, but measuring the return on the investment and taking action based on social media insights still presents a challenge to many marketing teams. An infographic from Morrison Foerster examines the current landscape of social marketing, and the challenges marketers still face.
Read the full story on Adweek.
How Social Media Marketing Is Set to Change in 2016
Hard to believe the first month of 2016 is nearly over (didn’t it just begin?) and even as I type this, tactics, strategies and options in the world of social media are changing. I know as a small business owner you’re not only on the lookout for the most effective use of your digital marketing dollars, you’re also looking to easily digest the latest offerings to see how they may benefit you. Here is a breakdown on what to expect in 2016.
Read the full story on Business 2 Community.
10 ways brands are using social media marketing for good
Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize your brand.
Asking questions, running contests, sharing pictures, promoting products and services; there are many ways for brands to attract attention on Twitter, Facebook, Instagram, and the like. Included among this list of ways to get people to sit up and take notice on social media is to show the softer side of your brand and declare your support of a worthy charitable organization.
Read the full story on ClickZ.
The Impact of Big Data on Social Media Marketing Strategies
The amount of information now available to crunch and parse in the service of analyzing absolutely anything is massive—and growing every second. In the face of this sheer overwhelm of data, an individual business owner or social media marketer can feel powerless to make any sense of it, let alone productive use of it. But as with any shift in the tide or evolutionary leap, a smart adjusting of strategy can help even the smallest of small fries to compete with the big guns and harness this unwieldy data deluge to work for them.
Read the full story on Tech.co.
The 5-Minute Social Media Competitive Analysis
We’ve talked about why you should monitor your competitor’s marketing, and how to set up a monitoring dashboard to do so. But really, all that data you’re collecting on competitors is worthless if you don’t know what to do with it. Smart data needs to lead to smart decisions.
And that means doing more than just hoarding competitor mentions in your dashboard. You need to sit down, dig in, and get analytical. Monitoring your competitors isn’t enough—you need to sit down and analyze the data.
Read the full story on Search Engine Journal.
Social media has of course become a ubiquitous part of every marketer's arsenal. To understand how to fully leverage the power of social media download the Modern Marketing Essentials Guide to Social Marketing.
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