Monthly Archives: March 2016

How to Pull Curious Content Junkies From Your Lead Pool

How to Pull Curious Content Junkies From Your Lead Pool

As marketers, we often rack our brains over how to create high-value, relevant content — and struggle to engage customers and convert our target audiences. Our goal is to bring in a flood of qualified leads. However, what often comes back is a handful of great prospects amid a

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Salesforce: It’s Raining ROI for Digital Marketers

Salesforce: It's Raining ROI for Digital Marketers

The mandate to produce ROI from digital marketing campaigns caused nightmares for some only two and a half years ago. Today marketers have sweet ROI dreams, at least according to the latest marketing report from Salesforce.  In its just released 2016 State of Marketing Report, the San Francisco-based CRM

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There’s Hope For Artificial Intelligence in the Workplace

There's Hope For Artificial Intelligence in the Workplace

Technology is often described as an enabler, but technology trends and concepts can also shape how we view the world. Depending on your point of view, you might see the workplace as a complicated human-powered machine that needs to be maintained for peak performance.

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Wrestle Big Data Into Better Customer Experiences

Wrestle Big Data Into Better Customer Experiences

Data-driven decision-making isn't new. From forecasting and staffing to finances and beyond — successful companies live and breathe data.  The difference is, with the emergence of analytics software over the past two decades, it’s become increasingly easier and more efficient for businesses to interpret vast quantities of information.

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You Can’t Build Smart Cities With Dumb People

You Can't Build Smart Cities With Dumb People

In those hyper-connected, super-smart cities of the future, people are still destined to play important roles. According to Gartner  Research Vice President Bettina Tratz-Ryan, the fate of smart cities hinges on the active involvement of people inspired to use information technology.

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Where You Need to Be in Coming Weeks (30-Mar-16)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.) CMSWire Tweet Jam: Where Your Company Should Be with Digital Transformation #SocBizChat Ever wonder where your company should be with Digital

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Why Office 365 Is Your Path to Streamlined Productivity

Why Office 365 Is Your Path to Streamlined Productivity

Considering the current excitement brewing around the Office 365 product suite, one could easily mistake this offering for a new solution. Microsoft’s flagship productivity offering has, however, been around since June 2011 with the provided benefits increasingly gaining momentum in markets worldwide.

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