Monthly Archives: April 2016

Rainmaker Rewind: How to Book Engaging Podcast Interviews

Rainmaker.FM rewind

According to The Showrunner hosts Jerod Morris and Jon Nastor, there is one path that stands above all others as the simplest way to build an audience of responsive and loyal listeners.

It’s a path that removes the burden of constant content creation, places you at the forefront of a brand, and harnesses the power of experts and their audiences.

This path is an interview-based podcast.

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In this week’s episode of The Showrunner, Jerod and Jonny thoroughly discuss the essential steps necessary to book engaging interview guests for your podcast — from tips about finding guests, to crafting your pitch to increase the odds of getting a “yes,” and all the way to tools you can use to make the process simple and effective.

Listen, learn, enjoy

Here are two more episodes you shouldn’t miss this week:

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Brian Clark and The Side Hustle Show host Nick Loper dive into the details of monetizing a blog, what it’s like to start a blog today, and what it means to be “unemployable.”

Elsewhere:
Brian Clark on The Side Hustle Show

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Sonia Simone has a short episode for you this week, honoring the life of Prince and sharing some ideas about leadership, community, and building something that matters.

Confessions of a Pink-haired Marketer:
Leadership, Categories of One, and Purple Rain

And one more thing …

If you want to get my Rainmaker Rewind pick of the week sent straight to your favorite podcast player, subscribe right here on Rainmaker FM.

See you next week.

The post Rainmaker Rewind: How to Book Engaging Podcast Interviews appeared first on Copyblogger.

Is It Time to Kiss LinkedIn Groups Goodbye?

Is It Time to Kiss LinkedIn Groups Goodbye?

LinkedIn is the most popular career networking site on the planet, with more than 414,000,000 users in more than 200 countries and territories. With the networking success, LinkedIn Groups expanded to include brand marketing groups targeting customers with regular updates on events, products and other items of interest.

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Who Leads Your Enterprise Digital Transformation?

Who Leads Your Enterprise Digital Transformation?

Responsibility for digital growth and transformation at billion dollar businesses is evenly split among a wide range of job titles. And while that may seem at first blush to be a good thing, Accenture Interactive suggests it reflects a lack of common structure across organizations.

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