San Francisco-based Genesys announced that it has entered into a definite agreement to acquire Interactive Intelligence Group, an Indianapolis-based provider of cloud-based software and services for the contact center in a cash-and-stock deal valued at $1.4 billion.Continue reading...
Episerver today acquired London-based omnichannel personalization vendor Peerius. Episerver, a digital experience provider with headquarters in Nashua, N.H. and Stockholm, Sweden, claims the purchase provides it with the ability to personalize at scale "on an unprecedented level." Personalization Fueled by Analytics, Machine Learning It adds Peerius ’ smart personalization technologyContinue reading...
Customer experience is having its moment in the sun. This will come as a surprise to exactly no one. But what may surprise you is how difficult it can be to prove customer experience's value.Continue reading...
We've all heard the superlative laden pitches: the spiels from big shot tech executives who promise that their products can deliver rich, live, real-time, data-driven insights at the speed of business. But like all things too good to be true, the promises usually are.Continue reading...
In this episode of Youpreneur FM, Chris dives into the topic of making the most out of your online content archive by repurposing content to help you reach your followers in new ways.
We’ve all been there before. You work hard on creating a solid blog post, you feel a rush of pride as you hit “publish” and share it with your audience.
Then it disappears into your archive.
There is always such a steady stream of new content for our audiences take in on a daily basis that sometimes even the best of blog posts, podcast episodes, or videos pass people by and don’t get the attention they deserve.
This episode is all about identifying that evergreen content that we already have and making the most out of it.
I also go into repurposing content to help reach your following in a different way, as well as a chance to reach new audiences with a fresh take on your evergreen content — hitting two birds with one stone!
This is a great episode, so grab some coffee, a pen, and your notepad and get ready to dive into this episode of Youpreneur FM.
In this 17-minute episode I discuss:
- Why you need to take inventory of what you currently have
- Which powerful social media tool I use to help promote older content
- The importance of keeping aware of what you are linking to
- What steps you can take when freshening up older posts
- How you can use your “Most Popular” section to promote sales
The post How to Breathe New Life into Your Online Content Archive appeared first on Copyblogger.
Once your book is written, you’ll turn your efforts toward giving it the best possible chance to get attention, engage readers, and sell.
Launching a book happens in three stages: pre-launch, launch, and post-launch.
All three stages have an effect on the long-term sales success of your book. In this episode, Pamela and Jeff talk about best practices for each stage and how to position your book to maximize sales on launch and in the future.
One thing that helps? Getting a few well-known people to endorse your book before it launches.
In this episode Jeff Goins and Pamela Wilson discuss:
- What “sticky statements” are, and why you need them in each chapter of your book
- The three-part approach to book launches and how to optimize each stage
- One surprising fact about book endorsements (that left Pamela speechless)
- An innovative approach to beefing up opening week sales
The post Pre-Launch Protocol: How to Position Your Book to Be a Sales Success appeared first on Copyblogger.
Marketers across industries share a common pain point: marketing data management. Poor marketing data management holds them back from reaching their marketing goals and delivering great omnichannel customer experiences.Continue reading...
This week, Jerod Morris and Chad McAllister of The Everyday Innovator have a fascinating conversation about the connection between product management and content marketing.
In this 40-minute episode, Jerod and Chad discuss:
- What content marketing is
- How content marketing and product management are similar
- Applying content marketing to product management
From conferences and seminars to tweet jams and webinars, there are industry events for everyone, in every business vertical. What would you like to attend in the coming weeks? Our planner gives you the heads-up on key conferences and events.Continue reading...