Oracle founder Larry Ellison would like you to believe he isn't worried about the competition — whether it's coming from established technology industry giants like IBM, Microsoft and SAP or big data/cloud era natives like MapR, Tableau and Workday.Continue reading...
Twenty-three thousand technology professionals gathered in Atlanta this week to learn about Microsoft's vision for the future. A constant theme throughout the Ignite conference was Digital Transformation. Exponential growth in data and content, and advances in mobile computing are driving organizations of all sizes and industries to transformContinue reading...
Everyone knows how critical positive customer experiences are. The problem is too many companies focus solely on improving individual touchpoints, without looking at the entire customer journey. When companies view touchpoints on an individual basis, it can be easy to think your customers’ experiences are positive.Continue reading...
We are going through a management crisis. Gallup found that 50 percent of workers who quit their jobs left due to issues with management, supporting the idea that employees leave bosses, not jobs. Employees today are looking for companies with less layers of management and more freedom in the workplace.Continue reading...
Friday Five, a curated collection of five recent articles on one topic. This time it's all about Marketing Automation.
Personalized Videos: the Next Step in Marketing Automation
If you want to stay ahead of the game in the competitive binary options marketplace, then you need to ensure that you harness the power of the most effective marketing tools. When it comes to attracting visitors to your website, encouraging those visitors to become paying customers and then retaining those clients, you need to be sure that you are active in all forms of marketing engagement.
Read the full story on financemagnates.com.
5 Top Ways Marketing Automation Is Making Your Brand Look Bad
I write a lot about marketing automation here and usually I'm just trying to get people to understand that it's an extremely beneficial thing for your business if done right. The only problem with that is, there are also times it just makes us dumber as human beings. When done incorrectly, automation can encourage laziness and generate lower quality work than we would typically produce had we just done it ourselves.
Read the full story on Inc.
Navigate your marketing automation options with this checklist
Companies using marketing automation see 53 percent higher conversion rates, according to the Aberdeen Group. But there are hundreds of software companies that have been identified as marketing automation platforms. Add in customer relationship management software, email marketing platforms and experience management tools and the market is daunting at best.
Read the full story on Marketing Land.
Use Marketing Automation the Right Way
Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. I could not agree more with his statements made in the article about how so many organizations are using marketing automation (and many other marketing technologies) in the wrong way in an attempt to garner the attention of their buyers. I have written about this topic in the past and was thrilled to see Joel also begin hammering away at marketers who apply bad practices to technology.
Read the full story on Marketing Insider Group.
Marketing Automation 101
There have been countless articles in recent months about the benefits of marketing automation circulating online. In my opinion, most of these posts give very little practical information about how a B2B company can start to effectively put together a solid strategy.
Read the full story on bizjournals.com.
The truth is marketing automation is a lot simpler than it sounds. Don't believe me? Download Marketing Automation Simplified and see for yourself.
Hello and welcome to yes another weekend roundup read! WordPress tells me this is number 41: what a lot of ground we’ve covered this year!
Plenty of these articles made me ponder the state of affairs (and my blog) more than they did teach me how to blog better – but I think some re-evaluation from time to time is a good thing. No point flogging a dead horse, as they say!
I hope they help you similarly reflect on where you are and where you’re going.
Social Media is Not a Strategy | Art + Marketing
Gosh this one made me think. We do get told that we all start on social media with zero – but is that truly the case for every marketer? And what about influence > numbers?
In the days where everyone is feeling stretched too far, this is welcome advice. So is repurposing your content. But what I was most interested in were the stats that people are reading fewer blog posts (and consuming more social media) – this has felt the case for a long time but was wondering what the data was to back that up.
What are your thoughts?
The 30 Commandments of Working For Yourself | The Middle Finger Project
I love Ash. She does not muck around! Some of the things she said bluntly in this piece were so what I needed to hear.
Creating a Course That Works: Episode one | Sam Nordberg
If you’re considering creating a course for your audience as part of your income strategy, Sam has just launched the first in a series of videos to help you start with your best foot forward.
Looking for the Trick | Seth’s Blog
Can’t agree with this more! Wise, wise words.
Getting Out of the Way: How to Invite Growth, Engagement, and Collaboration in Others | Work Like Humans
Collaborating can be amazing for blogs and small businesses just starting out or who want to take their online presence to the next level. This is some great advice for helping you make the most of working with others.
So many publishers, digital and otherwise, jumped on the Facebook Live wagon as it was new, and Facebook was promoting it heavily in timelines. Well we’re a few months in now, and it appears changes are being made to keep up with both demand and ability to create.
Is Facebook Live still working for you?
Did Your Google Ranking Change Overnight? | Mumbrella
New Google Algorithm Penguin 4.0 is here – find out what it means for you!
Google Algorithm Update: Targeting Pesky Mobile Popups | Milk It Academy
And of course with the update comes this info that I know worried a lot of my blogger friends. Will it have an impact on you if you have a pop up installed on your site?
What caught your eye this week?
An organization looking to build out a mobile app strategy or a business manager looking for a mobile solution has traditionally started with the IT department. Mobile apps can be great investments that pay off in greater customer loyalty and retention.Continue reading...