Monthly Archives: September 2016

Introducing the ProBlogger Job Board 2.0

problogger-job_board

Today I’m pleased to announce that we’ve given the ProBlogger Job Board a complete overhaul. It now has new features those advertising to hire bloggers, writers, editors and more, and also makes it easier for those who are applying for jobs.

The Back Story

Back in 2006 I started to notice two emerging types of questions from readers of ProBlogger:

  1. From bloggers – How do I get freelance writing jobs?
  2. From brands and established bloggers – How do I find quality people to hire to blog for me?

I realised there was emerging demand and supply for the hiring of bloggers and decided to put together a job board to help match those looking for bloggers to hire with those looking to be hired.

This started very small with a very basic system hacked together by friends and just a few jobs a week advertised but gradually in that time the ProBlogger Job Board has become more and more active.

We’ve now had almost 10,000 jobs advertised on the board, with several listings being placed every day.

Every week I get emails from advertisers telling me that they’re amazed by the numbers and quality of the applicants they get and I regularly hear stories of bloggers who have found great work listed on the boards too.

ProBlogger Job Boards 2.0

A few months ago I set my team the task of taking our job boards to the next level.

What you see launched today is stage one of that redevelopment but there’s more to come.

The first change is a new home. We’ve moved the boards to live on the ProBlogger.com domain. You can now find it at ProBlogger.com/jobs. All of the old jobs redirect to the new home and RSS feeds still work so if you’re previously subscribed you should still get alerts as usual.

New Features for Advertisers

1. Employer Registration/Profiles/Editable Jobs

The most requested feature that advertisers wanted was to be able to edit their jobs after they went live. This wasn’t possible on the hand coded previous version but it is now!

While this means one more step in the process of placing an ad it adds a lot to what we can offer advertisers. They can now edit, update and ‘mark as filled’ their ads after the ad goes live, but it also means they now have a profile page which lists company information, links to their site and lists all jobs they currently have live on the job board.

Here’s the profile page of one of our advertisers.

Problogger job board profile page

2. New Application Process

Advertisers now have a choice when they set up their ad to have people apply in a couple of ways – either sending people to a link to apply on their site, or applying directly from the job board through our system.

Problogger job board apply online

This new ‘Apply Online’ option will hopefully make things easier both for our advertisers and applicants to manage the process. Advertisers choosing this option can now see all the applicants in one place and manage who they want to take forward and hire and who they wish to end the process for all in the one place.

3. Republish Ads

If after the 30 day listing an advertiser wishes to run the ad again this now is a very simple process. Rather than having to go through the full process the advertiser can simply ‘republish’ the ad in a couple of clicks.

4. Expanded Job Categories

Previously advertisers could only place jobs for writers. Over the last few years we’ve seen more and more advertisers wanting to advertise for other roles (and more bloggers wanting work in other areas) so we have expanded our categories to:

  • Blog/Article Writing
  • Copywriting
  • Design/Development
  • Editing/Proofreading
  • Ghostwriting
  • Marketing/Promotion
  • Miscellaneous

We’re open to adding more categories as things grow but for now use the Miscellaneous category for anything where there’s not a specific category.

5. Buy Multi Job Packages (Coming Soon)

For those advertisers who regularly publish ads with us we are soon introducing packages where you can buy more than one job listing at a time at a discount.

Single jobs will be $70USD per listing (although we’ve got a limited time launch special of $50), the 5 listings package will give advertisers a 20% discount and the 10 listing package will give a 33% discount.

6. Featured Ads (Coming Soon)

We will be adding a feature for advertisers wishing to have their job featured more prominently. We’ll update you with details of this in the coming month.

7. Launch Special

To celebrate the launch we’re offering advertisers the ability to get their first ads on the job board at 33% off ($50USD) for a limited time only.

In the coming weeks this will rise to $70 (our first price rise since 2006). So test out the job board today and save.

New Features for Job Hunters

While most of our changes so far have been made for advertisers we have added a couple of features for applicants including the previously mentioned new categories of jobs. So now if you also offer design, development, copywriting, editing, proofreading, marketing or other services you can keep an eye out for new jobs in those categories too.

Also when you’re applying for jobs with the new ‘Apply Online’ feature you’ll now be able to receive notifications of the status of the application. This feature also allows you to upload PDF files for resumes/portfolios etc.

We’ve also added:

Job Alerts for Job Hunters there are numerous ways to stay up to date with new jobs including:

  • Subscribe to our RSS feed our main RSS feed is here and it will update every time a new job is added.
  • Follow ProBlogger on Twitter all jobs are automatically Tweeted to the @ProBlogger account here.
  • Sign up for Job Alerts a new option for those hunting for jobs is to add your email address to be notified when new jobs are posted. There are two types of alerts you can set up from the widget in the sidebar:
    • Keyword alerts narrow your alerts to only jobs that contain a certain keyword (for example if you’re just after travel jobs add the word ‘travel’. You can unsubscribe from these alerts at any time.
    • Smart alerts subscribe to a personalised RSS feed based on a category search or job type search. You can opt for them to be sent to your email daily or weekly, or subscribe directly to the RSS feed.

Coming soon for applicants we’ll allow you to list your resume online. Stay tuned for this feature!

As mentioned already – what you see in the newly updated job board is just the beginning. We have plans for more changes in the future but didn’t want to overwhelm you with too much too soon.

So stay tuned, and let us know in comments below if you have any suggestions or questions.

The post Introducing the ProBlogger Job Board 2.0 appeared first on ProBlogger.

      

Microsoft Releases Android Mobile App for SharePoint

ATLANTA — Microsoft made good on a promise to release an Android mobile app for SharePoint.  At its Ignite conference here this week, the company unveiled an early access release for Android phones that can be downloaded from the Google Play Store. Microsoft  announced it was working on on mobile

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Security Plays a Big Role for Microsoft & Its Partners at Ignite

Security Plays a Big Role for Microsoft & Its Partners at Ignite

ATLANTA — Microsoft isn't the only company making news this week at the Ignite conference here.  While Microsoft CEO Satya Nadella waxed poetically about using artificial intelligence to create a better society and his executive vice presidents shared insights and updates on a host of new products, dozens of companies in the Microsoft  universe capitalized on the opportunity to share what they are doing, too.

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Keep Your Customers Coming Back in Times of Content Overload

Randy Frisch and I had the chance to connect with some of the best professionals in content marketing, and we kept you in mind every step of the way. Joining us is simple. Choose a Content Pros podcast and press play.

Don't miss out on the chance to hear Justin Levy, Mike Stiles, Allen Gannett, David B. Thomas, and Jay Baer share their content marketing expertise.

Getting the Most Out of Free Real Estate

Wikipedia is regularly a top Google result for brands and many customers will check out a company's page before visiting the brand's very own website. In spite of this, rarely is there a team assigned to overseeing and working with the content for this vital first impression.

As Director of Social Marketing at Citrix, Justin Levy has succeeded in not only working with Wikipedia on ensuring an accurate and informational page, but also in balancing the need to push out content without overwhelming the audience (both internal and external). His strategy for crafting, publishing, and overseeing content has led to an online presence that is engaging, informational, and successful.

Here are a few highlights from our conversation with Justin:

  • How an open publishing system for internal content leads to a decrease in employee advocacy and engagement
  • The dangers and advantages of tagging
  • How incorporating Wikipedia management into marketing leads to a deep SEO strategy
Together But Separate

Multiple brands competing for attention in a crowded, noisy, online marketplace can overwhelm and exhaust even the most seasoned professional. For Mike Stiles, Global Content Strategy Manager for InterContinental Hotels Group (IHG), navigating the waters of multiple brands means taking a step back. Instead of being hands on and controlling each brand’s message, he takes a more consultant-like route, letting the brands carve their own path.

By trusting each brand to know their own audience, Mike empowers his team to create more relevant and impactful content, and that success reflects positively on the company as a whole.

On this podcast, Mike shares great insights about:

  • How juggling multiple brands can lead to content chaos
  • Why empowering your enterprise means stepping back and acting more as a consultant than a manager
  • How your brands can lead your content to success
Less is More

The question on everyone’s mind is why is content marketing booming, yet falling flat and ultimately hurting businesses?

As Allen Gannett, CEO of TrackMaven, sees it, posting content on every channel all day long can be pointless and harmful without a strong strategy. If your customer finds your articles irrelevant, they aren’t likely to click. And even worse, in their mind, the association of being irrelevant will extend to your brand as well.

The strength in content lies in responding to demand, educating the audience, and focusing your efforts on the channels where your customers work and play.

It’s not too late to hear from Allen about:

  • Why the explosion in content quantity does not mean a similar increase in engagement
  • How relevance leads to content that is powerful and impactful
  • Why focusing on essential channels means being ok with a smaller quantity of content that has bigger impact
Data Mining for Content

With 20 years of B2B marketing experience (the past 8 of those years focused on content and social) David B. Thomas, Senior Director of Inbound Marketing at Leadspace, understands how to balance creativity with data. His thorough approach to pairing compelling content with vetted data led a unified content and social media marketing team at Salesforce that generated 15% of all valid leads in North America in 2014, and more than $150MM in pipeline.

Combining Dave’s expertise in content and skill with data ensures that every piece has the best possible audience to make the largest impact on your business.

Here are 3 insights to gain by listening to Dave's episode now:

  • Why effective content marketing means taking the information you already have and customizing it for your audience
  • How careless and shallow personalization leads to a decrease in content efficiency
  • How up-to-date customer data leads to more accurate content
Keep Customers Coming Back For More (Content)

We all know the power of content to acquire new customers. But what about keeping the ones we already have?

As customer service moves to the very public realm of social media, Jay Baer, President of Convince & Convert, knows there is a huge opportunity for businesses to both acquire and retain customers by showing you care for them publicly and privately. Embracing public feedback, both good and bad, allows you to create motivating content that caters to both new and existing customers.

Click here for more on Jay’s proven approach:

  • Why thinking through to customer retention means creating content that embraces feedback
  • How creating content solely for customer acquisition leads to a decrease in revenue
  • Why the public forum of social media griping means a huge opportunity for businesses

This monthly round-up of the weekly Content Pros podcast shares some takeaways from recent episodes. If you like what you've read (and heard), please subscribe to show on iTunes or wherever fine podcasts are downloaded.

What iManage Has Accomplished in Its First Year of Independence

What iManage Has Accomplished in Its First Year of Independence

It is a little over a year since iManage went independent through a management buyout from HP.  With its freedom, the company shed a host of names it gained through years of mergers and acquisitions: beginning with its merger with Interwoven in 2003, followed by Autonomy's acquisition of Interwoven

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Cross-Channel Orchestration: Customer Journeys Done the Right Way

The digital marketing world is enamored idea of customer journeys -- and why not? The idea behind them is great. They help us plot out a personalized path for customers based on their interests and behaviors to deliver more relevant experiences. The problem is, most customer journeys don’t actually work. In fact, we asked CMOs to assess their traditional customer journey efforts, and 96% of them expressed dissatisfaction with how they work today.

That’s why the Oracle Marketing Cloud team was proud to announce this week the newest iteration of our Orchestration Canvas. Found inside Oracle Responsys, the Orchestration Canvas provides a centralized place for marketers to build cross-channel experiences for their customers, spanning key marketing channels such mobile, email, web and display advertising.

In this post, I’ll recap key elements of the Orchestration Canvas and the key market problem it helps consumer marketers address.

Remove Marketing Silos with Elegant Canvas to Build Cross-Channel Experiences

According to IDC, consumers that engage across channels hold a 30% customer lifetime value (CLV) than a customer that engages on one channel. But as marketers try to coordinate a more cross-channel experience, silos for people -- and the technology they work from -- can get in the way. The email team might send email from one platform, while the mobile team enables messaging from a different platform. More than 90% of marketing teams have this problem, according to eConsultancy.

Our Orchestration Canvas provides a centralized place for marketers to come together and orchestrate interactions across numerous channels. The exhaustive list includes email, mobile SMS, MMS, push notifications, in-app messages, display advertising, web campaigns, and mobile web campaigns.

With this announcement, we noted that the Orchestration Canvas was recently restyled in Alta, an initiative our product team has been using to make even the most sophisticated user actions simple and elegant to perform.

Build Personalized Experiences Based on User Behavior

Within the Orchestration Canvas, marketers can pivot customer experiences based on a variety of user behaviors. These behavior triggered event such as browse abandonment, site search, and many others allow marketers to keep pace with the rapidly shifting preferences of the modern consumer. Traditionally these complex behavior driven marketing messages were only possible for companies with large IT teams and the patience for custom solution development, however all of these functions can be performed through an easy drag and drop interface with Oracle Responsys.

There are a number of tools in the Orchestration Canvas that help marketers adaptive to customer behaviors including: Event Switches that moves a customer through a different path based on an action or Stage Gates that wait and listen for an action to occur before moving a customer forward.

Build Adaptive Experiences Based on Data

While those tools allow marketers to build adaptive experiences based on rules they define, we’re also starting to incorporate machine-learning and predictive techniques to orchestrate experiences. As Oracle announced last week, Oracle Adaptive Intelligence will allow marketers to deliver recommendations and offers based on a variety of 1st party data that sits in the Oracle Marketing Cloud and third-party audience data from the Oracle Data Cloud to model ideal customer experiences.

Test Your Mobile Experiences; Don’t Guess

Just because marketers can automate a customer journey doesn't always mean they do a good job. That’s why the Oracle Marketing Cloud announced a new editor that helps marketers test the experiences customers have in their mobile applications. While this capability always existed within Oracle Marketing Cloud, this update makes it more accessible to non-technical users.

It also follows a long heritage of making testing a vital part of the customer experience. Marketers who use the Orchestration Canvas can do everything from a simple A/B test right up to more complex multivariate tests that help a marketer make informed decisions about what customer experience makes the most sense.

We hope consumer marketers will continue to redefine how they build customer journeys and stay tuned for more modern marketing innovation from the Oracle Marketing Cloud product team!

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