Monthly Archives: October 2016

How One Successful Digital Entrepreneur Stays Entertained by Her Business

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Sarah Morgan may rub some people the wrong way with her dedication to naps, her casual approach to online interaction, and the occasional curse word in an email. But make no mistake: she’s serious, works hard, and has found a way to create a lucrative digital business that keeps her, above all, entertained.

In this 30-minute episode, Sarah and I discuss:

  • How she went from corporate job and circus performer to thriving digital entrepreneur
  • Why she won’t apologize for cursing, naps, or walking her dear old dog
  • The joy she felt in the moment when she realized she was making more as a digital entrepreneur than she had been at her corporate job
  • The work habits and discipline that help her get work done and keep moving forward
  • Her failed Photoshop course — and what she learned from the experience
  • Why hanging out in her communities (on her couch) fuels her why

And much more — including my rapid-fire questions at the end, in which Sarah shares how Simon Sinek, The Real Housewives, and the opera have influenced her career.

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The post How One Successful Digital Entrepreneur Stays Entertained by Her Business appeared first on Copyblogger.

Digital Workplace Collaboration Means More Than Documents

Digital Workplace Collaboration Means More Than Documents

It’s tempting to think that a suite of tools like Office 365 or IBM Connections will meet your collaboration needs.  However, when I run focus groups to explore digital workplace requirements, asking the question “Where do you do your work?” is often revealing. Rarely is the response the intranet  or

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The Brilliant Strategy and Backstory Behind Zero to Book

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Pamela Wilson just launched a book — Master Content Marketing — and a podcast played a key role in the project from idea inception to launch. She dishes on the details in this episode of The Showrunner.

In this lesson, Pamela describes how she:

  • “Showed her work” every step of the way with ZeroToBook.fm
  • Developed a community around the show, which informed the production of her book
  • Is considering using the audio asset once it’s complete

You’ll learn a lot from this episode, even if you’re not planning to write a book.

Listen, learn, enjoy …

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The post The Brilliant Strategy and Backstory Behind Zero to Book appeared first on Copyblogger.

How to Be a Great Community Leader, with Chris Lema

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This week we’re joined by Chris Lema. Chris is a Product Strategist, a people manager, a speaker, and a blogger. He also works with companies to help them build better software products, run better software development teams, improve their marketing messages, and bring their products to market.

In this episode Brian Gardner, Lauren Mancke, and Chris Lema discuss:

  • Aligning your work with your areas of expertise
  • Making a course correction in your career
  • Defining leadership by difficult decisions
  • Leveraging WordPress in your business
  • Leadership that requires a move beyond good
  • Taking the leap to achieving success
  • Being sold on yourself to become the leader you were meant to be

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The post How to Be a Great Community Leader, with Chris Lema appeared first on Copyblogger.

How to Enhance Your Membership Site With Live Events

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Live events are a great way to amplify your authority and enhance your membership site, if you know the right way to produce them.

Membership sites are about community — creating an online environment for those who share similar interests and passions.

But for all their strengths, there’s a layer of abstraction that lacks the personal and emotional engagement found when people are in physical proximity to each other.

Live events allow you to extend your authority within your community, while providing a unique platform to fundamentally help your members enrich their lives.

That is … if you know how to do live events right.

In this episode, Jessica Frick shares her knowledge and insight on creating live events for membership communities …

  • Why live events are extremely helpful in building your community
  • How to start small and build an event with momentum
  • Ways to finance your event without breaking the bank
  • The single most important ingredient to a successful event

Listen to this Episode Now

The post How to Enhance Your Membership Site With Live Events appeared first on Copyblogger.

Assistive Technology Will Enhance Salespeople, Not Replace Them

Assistive Technology Will Enhance Salespeople, Not Replace Them

Every time a new generation of sales technology comes along, more salespeople disappear. From shore to shore, north to south, salespeople leave the profession in droves, eradicated by the ruthless efficiency of computers, software and increasingly smart machines.  OK, none of that is true.

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Ex-Google Exec Launches Emissary to Help Salespeople Reach Influencers

Ex-Google Exec Launches Emissary to Help Salespeople Reach Influencers

David Hammer created a company to do something he claims Google can't: give salespeople insights they need to do their jobs. Hammer, who spent six years as a product manager at Google, said his new company, Emissary, connects salespeople with former executives who have accumulated "invaluable knowledge throughout their

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