Monthly Archives: September 2017

Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration

Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration

Forrester's latest Wave for Digital Experience Platforms (DXP) emphasized vendors' "breadth of the portfolio and quality of integration."  Providers that do well in each area bring digital experience practitioners the "best of both worlds," Forrester senior analyst Mark Grannan told CMSWire in an interview this week.  Grannan wrote the report

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Pegasystems Builds AI Transparency Into Customer Decision Hub Pre-GDPR

Pegasystems Builds AI Transparency Into Customer Decision Hub Pre-GDPR

Artificial intelligence (AI) discussions rarely veer into topics of regulatory or governance issues, instead focusing on the promised wonders and potential it holds.  But with its latest release, Cambridge, Mass.-based Pegasystems  opened up that conversation.

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How Visual Search Is Influencing Marketing: A Look at Pinterest Lens

How Visual Search Is Influencing Marketing: A Look at Pinterest Lens

Marketers and consumers have long turned to search engines for convenience. But as our interfaces have changed and our options for media have broadened, our needs for search capabilities have also become more nuanced. One nuance being explored more deeply these days is image search.

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Can You Hear Me Now? Feedback Loops Put Customer Feelings to Work

Can You Hear Me Now? Feedback Loops Put Customer Feelings to Work

Anyone dealing with the airline industry knows the woes of travelers done wrong. Cancelled flights. Overbooked routes. Dragging paying customers off an aircraft.  It’s mind boggling how clearly customers state their feelings about a brand yet that company still does nothing to address the situation.

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DAM Innovation Is Finally on the Horizon: From Value Chains To Blockchains

DAM Innovation Is Finally on the Horizon: From Value Chains To Blockchains

Four years ago I predicted innovation in the DAM industry would suffer because so many digital asset management (DAM) solutions were monolithic and overburdened with features. Vendors of these solutions would find themselves too busy keeping these applications up and running to find the time to innovate.

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