Monthly Archives: March 2018

Gartner Names Content Marketing Platform Leaders, Adobe Updates Experience Cloud, More News

Gartner Names Content Marketing Platform Leaders, Adobe Updates Experience Cloud, More News

Gartner released its first Magic Quadrant for Content Marketing Platforms (fee charged) March 27. The Stamford, Conn.-based research firm named NewsCred, Kapost, Contently and Percolate as its leaders. Skyword, ScribbleLive, Spredfast and Sprinklr were named "niche players." Gartner defines content marketing platforms (CMPs) as software platforms

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Atlassian Stride Now Generally Available, Workday Partners With Slack, More News

Atlassian Stride Now Generally Available, Workday Partners With Slack, More News

Workday announced a partnership with San Francisco-based Slack  this week, and is also “actively partnering” with Google, Microsoft and Facebook. The Slack partnership will give Slack users access to Workday from inside the Slack interface. Workday is a Pleasanton, Calif.-based on-demand financial management and human capital management software vendor.

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Enhance Your Customer Experiences With Semantic Data Enrichment

Enhance Your Customer Experiences With Semantic Data Enrichment

We've all heard the call to deliver data-driven customer experiences, but what does this look like in practice? Brands aspire to a common goal: to use data to gain an understanding of customers as individuals, to find insights into each person's context at the time they interact with your brand

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What is User Experience (UX) Design?

What is User Experience (UX) Design?

User experience (UX) design is the process of building relationships between products and prospects or customers through a digital or physical experience that involves engineering, marketing, graphical, industrial and interface designs. UEGroup CEO Tony Fernandes in an interview with CMSWire called UX design an “interactive brand experience that takes the

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Tame the MarTech Beast for Better Customer Journeys

Tame the MarTech Beast for Better Customer Journeys

A few months back, Gartner released its CMO Spend Survey 2017-2018  (registration required), which showed marketing budgets slipped from 12.1 percent in 2016 to 11.3 percent in 2017. The report also noted a 15 percent drop in the percentage of the CMO’s budget that is allocated toward marketing technology.

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Who Owns AI Implementations? The Business, IT?

Who Owns AI Implementations? The Business, IT?

Digital transformation is a fact of every business today. While the transformation of business has been well documented, it is less clear how technology, and what technologies are going to drive this process. Recently, research from Grant Thorton, the world's fifth largest professional services network of independent accounting and

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