Monthly Archives: March 2018

5 Tips to Align Your Marketing and Technical Content

5 Tips to Align Your Marketing and Technical Content

It's pretty easy to distinguish the marketing content from the technical content on most websites. On the one hand, you’ve got the attractive, personalized home page with clear calls to action (marketing content). On the other, you've got PDF downloads with pages of fine print instructions (technical content).

Continue reading...

Forget The Hype And Really Understand What AI Can Do For You

Technology is transforming marketing faster than ever before. Add AI to the mix and marketers experience another layer of complexity. But according to the latest research, marketers who successfully adopt and adapt artificial intelligence into their digital marketing strategy will most certainly rise above the rest. eMarketer recently published a report, Artificial Intelligence for Marketers in 2018: Finding Value Beyond the Hype. Their research highlights benefits of brands who have already implemented AI.

But before looking at the data, let's look at what falls under the umbrella of artificial intelligence. Consulting firm McKinsey & Company defines AI under eight categories:

  1. Natural Language Processing (NLP)
  2. Natural Language Generation (NLG)
  3. Speech Recognition
  4. Machine Learning
  5. Decision Management
  6. Virtual Agents (chatbots, etc.)
  7. Robotics Process Automation
  8. Computer Vision

So what kind of advantages have organizations experienced since implementing AI? eMarketer reports:

The overall benefits are encouraging. To dive even further into real-world applications of AI, eMarketer found that retail marketers are using this technology to craft a better customer experience across the board.

While this data is promising for organizations to see, the question some grapple with is, where do we start? eMarketer shares some solid advice to those looking to incorporate AI into their business efforts.

I think the best advice the research revealed is to forget the "hype" and really understand what AI can do for your brand. Allen Nance, Global CMO of Emarsys, suggests asking questions like:

  • What data sets can we use to inform AI systems?
  • Who will develop the algorithm?
  • Will we have on-staff data scientists?
  • Show me how it will change my role and my organization?

While AI is in a growth stage, it is clear to see it will be one of the most important investments marketers can make for the future. And as you can see from the data, many have already started down that path. Is your organization ready?

For practical tips on how to bring AI into your marketing, don't miss Adaptive Intelligence: Practical Tips for Bringing AI into Your Marketing from David Gutelius, CEO of Motiva AI, a machine learning company dedicated to adaptive customer experience and an Oracle partner.

Think Reveals the Scale and Challenge of IBM’s Opportunity

Think Reveals the Scale and Challenge of IBM's Opportunity

Over 40,000 customers, partners and analysts gathered in Las Vegas last week to attend IBM Think. Think showcased the scale and breadth of the company, with news announced in major areas including cloud computing, Watson, its Apple partnership, blockchain and quantum computing.

Continue reading...

What is Data Management and What it Means for Your Customers

What is Data Management and What it Means for Your Customers

Every day companies collect data from multiple sources like customers, vendors, or tax, legislative and other reporting bodies. In fact, by 2020 IBM estimates that 43 trillion gigabytes of data will be created. Businesses will need workers, robust processes and tools to manage and make that data actionable.

Continue reading...

The Governance and Ownership of Internet of Things (IoT)

The Governance and Ownership of Internet of Things (IoT)

Talk to any C-Suite executive about the Internet of Things (IoT) and they think opportunity, business success or, with executives that are already familiar with the IoT, security.  Everyone is looking to the IoT to expand their business opportunities once all IoT touchpoints have been secured.

Continue reading...

Welcoming Our New Students to the Creative Foundations Course!

Aww, it warms my heart to see the wave of new students joining our Creative Content Foundations course. That’s a new class from Copyblogger, designed to give you the essentials that every content marketing “pro” needs — whether you’re creating content for your own business, for freelance clients, or in an organization. We’ve got a
Read More...

The post Welcoming Our New Students to the Creative Foundations Course! appeared first on Copyblogger.