Monthly Archives: July 2018

Robotic Process Automation and Roombas: What Could Go Wrong?

Robotic Process Automation and Roombas: What Could Go Wrong?

The way robotic automation is revolutionizing work is truly amazing. I’m talking, of course, about the robot vacuum, Roomba.  You probably thought I was going to say robotic process automation (RPA). While RPA is also pretty remarkable, I want to talk about the robot vacuums first.

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How to Hook Your Ideal Prospect with Content that Connects

When it comes down to it, “content” is simply information. And in an age of information (and opinion) overload, your content can contain incredibly valuable information and still be easily ignored. This is the opposite of the “clickbait” problem. In that case, you have a compelling headline that leads to worthless information. The ideal scenario
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Why a Healthy Process Culture Is Key in Times of Change

Why a Healthy Process Culture Is Key in Times of Change

Some people use the terms "process culture" and "organizational culture" interchangeably. More accurately, process culture refers to an aspect of organizational culture that supports the ongoing creation, management and improvement of efficient and effective business processes.

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The Secret to Customer Loyalty? Content That Helps

The Secret to Customer Loyalty? Content That Helps

Brands lose money on one-time buyers. Pouring resources into customer acquisition but not into retention is ineffective. It takes time for new customers to become profitable. A Bain & Co. study titled “The Value of Online Customer Loyalty ” found the average online apparel shopper wasn’t profitable for the

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