Forrester named its top web content management players in the newly released Wave report (fee required). The research firm tapped Adobe, Sitecore and Acquia as leaders. It was welcome news for Sitecore, which missed the leaders nod in the last Forrester Wave for WCM (2017). Adobe and Acquia returnedContinue reading...
Account-based marketing (ABM) has moved beyond the hype in the last three years. Ninety-one percent of respondents to a recent SiriusDecisions survey said ABM has made a difference in the number of deals they are able to close. It’s early days with ABM. We're still developing methods for implementation.Continue reading...
As a profession, marketing is unique. Everyone has an opinion, it is constantly evolving, new technology and techniques suddenly rise and, in some cases, equally rapidly fall from favor.Continue reading...
The days of non-responsive demand content are officially over. With high-resolution mobile screens, tablets, laptops, and desktops, creating consistently beautiful content across devices has never been more important. Easy, right? Nope. To keep up with modern customer journeys, the amount of experiences you’re expected to deliver is growing exponentially, with new channels and devices added almost every month. For many of our customers, this need has outgrown their agency budget and the capacity of their team.
At Oracle, we know it’s imperative to deliver on-brand, amazing experiences wherever your customers live. To help marketers, we’ve released a series of enhancements to content creation in Eloqua that allow any marketer to create beautiful emails and landing pages that are consistently responsive across devices. All without needing to know how to code. Let’s go through some of these exciting updates.
Emails Your Mother Would Be Proud Of
Launched earlier in 2018, our email design editor helps non-technical marketers of all skill levels create beautiful, natively responsive emails without touching any code. This leaves the most complex projects to the HTML experts and frees up valuable team time and budget. In fact, one team using the new design editor cut their email creation time from 2 days to 2 hours. Another customer was able to bring email creation in-house and save $25,000 a quarter in agency fees. Many more are seeing similar benefits.
Here are some highlights of the email editor:
- Easy-to-use drag and drop interface
- Natively responsive emails with modular templates out of the box
- Choose your email size from four options: 600px, 756px, 900px, 1080px
- Simple control of your email design with component styling or custom CSS
- Customizable HTML blocks to get the perfect look for that special part of your email
- Powerful personalization with Eloqua’s dynamic content and field merge capabilities
Landing Pages That Wow
Emails were a good start, but we didn’t stop there. Landing pages now play an even more critical role outside traditional email campaigns, powering engagement and customer experiences across social media, web, mobile apps, chat, and more. To fit these new and diverse experiences, we focused on a lot of interactive features beyond a basic landing page with a form. With ever increasing customer expectations, marketers can now use native Eloqua directly to make these engaging experiences without knowing code, or relying on other resources, which helps increase form fills and prospect engagement. In fact, within only 6 weeks of use, one early user has saved over $40,000 in agency costs using the landing page design editor!
Here are some highlights of the landing page editor:
- Same easy-to-use drag and drop interface as email
- Natively responsive Eloqua forms
- Responsive image carousel
- Gradient and video backgrounds for that extra “pop”!
- Button hover interactivity
- Page lightbox
If you haven’t tried the new design editors, they're both generally available for all customers and are ready for you to start exploring today! Want to learn more? For current Eloqua customers, check out the documentation here or visit Topliners for release updates. Contact us to speak with a representative to learn more about Eloqua.
It looks like Microsoft and Google have been going at each other again in the productivity space. According to an updated roadmap, Redmond, Wash.-based Microsoft has decided to build a Google G Suite migration toolset making it easier for people using G Suite to move to Office 365.Continue reading...
The near-constant news of privacy scandals is a stark reminder of the importance of data protection and responsibility in the digital age. Trust is critical for organizations to both leverage the benefits of data analytics while maintaining positive relationships with those who entrust them with that information.Continue reading...
Evolution can be a divisive topic. And while this article is not trying to convince you on the scientific view of the origin of life, I will argue that evolution is very much real and a crucial part of all of our lives.Continue reading...
Artificial intelligence (AI) is providing some payoffs in customer experience (CX), but provides the most value when part of a comprehensive CX strategy, according to a newly released MIT Technology Review report sponsored by Genesys, "Human and Bots: Tension and Opportunity. " The report found CX leaders and otherContinue reading...