Author: Brian Cleary

Uncovering Your Content’s Value in a Mobile World


We’ve got more content at our fingertips than ever before. And the content that we access on our mobile devices is increasingly important for our job responsibilities.

While it’s a step in the right direction that enterprises are trying to ensure employees can properly engage with the content they need to be productive, many are losing the fight in the “content is everywhere” paradigm.

Think about it: IDC estimates that the digital universe is doubling every two years and that by 2020 the data we create and replicate annually will reach 44 zettabytes (that’s 44 trillion gigabytes). It’s no wonder organizations are struggling to reap the full value — or currency — of the content that exists across the enterprise.

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