Author: Brian Gardner & Lauren Mancke

The Season One Recap of StudioPress FM

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On this week’s episode, Brian and Lauren discuss their favorite moments and guests that have appeared on the show during Season One of StudioPress FM.

In this 25-minute episode Brian Gardner and Lauren Mancke discuss:

  • Their favorite episodes of Season One
  • The most downloaded shows
  • Most memorable guests and topics
  • What they’re looking forward to in Season Two

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The post The Season One Recap of StudioPress FM appeared first on Copyblogger.

How to Stay Creative in a Distracted World

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On this week’s episode, we’re joined by Megan Gray, a passionate — probably one of the most passionate — freelance graphic designers I know. She lives on the edge of a canyon in Orange County, California, where she runs her business, House of Grays.

In this 34-minute episode Brian Gardner, Lauren Mancke, and Megan Gray discuss:

  • Starting House of Grays in Orange County, CA
  • Designing for the people
  • Keeping focused among distraction
  • Experience gained while working in a traditional agency
  • The onboarding process of custom projects
  • Creative outlets beyond the 9 to 5
  • Following your own path instead of looking to others
  • Filtering out the noise

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The post How to Stay Creative in a Distracted World appeared first on Copyblogger.

The Creative Entrepreneur: Living the Dream

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On this week’s episode, we’re joined by Jason Schuller, a designer and maker of things for the web. His MO is always focusing on elegant simplicity, endlessly being inspired by awesome creative people, and relentlessly learning by making mistakes.

In this episode Brian Gardner, Lauren Mancke, and Jason Schuller discuss:

  • The creative career of Jason Schuller
  • Launching Press75
  • The decision behind the sale of Press75
  • The allure of side projects
  • Prioritizing family in business decisions
  • Creating work/life balance

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The post The Creative Entrepreneur: Living the Dream appeared first on Copyblogger.

Leveraging Social Media to Build a Creative Brand

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On this week’s episode, we’re joined by Bill Kenney. His unyielding passion for design began at a young age, but has been developed and honed over his decade in the industry. As a business owner, Bill has developed both the design acumen and business knowledge necessary for success. He’s the co-founder and creative director of Focus Lab.

In this episode Brian Gardner, Lauren Mancke, and Bill Kenney discuss:

  • Bill Kenney’s path as a creative
  • Running a creative agency
  • The importance of team
  • Using Dribbble to build a creative following
  • Repurposing content across platforms
  • Complementing a service-based business with products
  • Finding your tribe

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The post Leveraging Social Media to Build a Creative Brand appeared first on Copyblogger.

How to Be a Great Community Leader, with Chris Lema

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This week we’re joined by Chris Lema. Chris is a Product Strategist, a people manager, a speaker, and a blogger. He also works with companies to help them build better software products, run better software development teams, improve their marketing messages, and bring their products to market.

In this episode Brian Gardner, Lauren Mancke, and Chris Lema discuss:

  • Aligning your work with your areas of expertise
  • Making a course correction in your career
  • Defining leadership by difficult decisions
  • Leveraging WordPress in your business
  • Leadership that requires a move beyond good
  • Taking the leap to achieving success
  • Being sold on yourself to become the leader you were meant to be

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The post How to Be a Great Community Leader, with Chris Lema appeared first on Copyblogger.

The One Thing That Can Make or Break Your Creative Business

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This week we’re joined by Seth Spears. Seth’s company (Spears Marketing) helps small business owners and bloggers build a reliable and profitable web presence that works … even when you’re not working. His primary focus is on digital marketing strategy.

Seth is a husband, a father, and fanatical about the Cincinnati Reds and the Cincinnati Bengals. He’s a staunch free-market advocate and often called a renaissance man. Last, but certainly not least, Seth is a part of the brotherhood I founded two years ago called Brocation, where a group of entrepreneurs take a few days each winter and hang out in the mountains of Colorado.

In this episode Brian Gardner, Lauren Mancke, and Seth Spears discuss:

  • The founding of Spears Marketing in 2009
  • Focusing on your core competencies
  • Tools to build your online presence
  • Branching out into the Wellness space
  • The power of an effective marketing campaign
  • Common marketing mistakes made by small businesses
  • Successful marketing for the biggest ROI
  • Repurposing content for multiple distribution channels
  • The value of networking with like-minded entrepreneurs

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The post The One Thing That Can Make or Break Your Creative Business appeared first on Copyblogger.

How (and Why It’s OK) to Make Money with WordPress, with Matt Mullenweg

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This week, we have the very distinct pleasure of talking to a gentleman who is not only a talented member of the WordPress community … but the one responsible for it.

Matt Mullenweg is the founding developer of WordPress, which currently powers more than 26 percent of sites on the web. The WordPress website says it’s “a state-of-the-art semantic personal publishing platform.”

More importantly, WordPress is a part of who Matt is.

In this episode Brian Gardner, Lauren Mancke, and Matt Mullenweg discuss:

  • Matt’s start with WordPress
  • Founding Automattic in 2005
  • The difference between WordPress.com and WordPress.org
  • Analysis of the premium theme market
  • Generating revenue in the WordPress Ecosystem
  • The spirit of GPL in Open Source
  • Adding paid themes to WordPress.com
  • Making a profit with premium plugins
  • The future of WordPress

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The post How (and Why It’s OK) to Make Money with WordPress, with Matt Mullenweg appeared first on Copyblogger.

The Importance of Entrepreneurial Mental Health

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Today we’re joined by Cory Miller. Cory is a former newspaper journalist turned full-time entrepreneur. In 2008, he started iThemes, which builds web design software and offers cutting-edge web design training for thousands of customers around the globe.

Cory is a passionate entrepreneur who believes in finding and maintaining work happiness (for himself and others) that aligns with your purpose and plays to your strengths, talents, and ambitions, while challenging you to do great things with your life.

In this 43-minute episode Brian Gardner, Lauren Mancke, and Cory Miller discuss:

  • The founding of iThemes in 2008
  • Comradery and Co-opetition in the WordPress community
  • What lies beneath the surface of entrepreneurship
  • The importance of talking openly about mental health
  • How mental health can affect your business
  • How to find lasting career happiness

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The post The Importance of Entrepreneurial Mental Health appeared first on Copyblogger.

How to Sustain a Profitable Creative Agency

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On this week’s episode, we’re joined by Brian and Jennifer Bourn of Bourn Creative. They are a vibrant, creative studio that delivers purpose-driven design and engaging experiences for businesses who want to stand out and step into the spotlight.

Brian and Jennifer love challenges and deadlines, and are brand-building, WordPress-wielding, Lego-playing nerds dedicated to creating beautiful, flexible, and powerful platforms for rapidly growing businesses.

In this 38-minute episode Brian Gardner, Jennifer Bourn, and Brian Bourn discuss:

  • The founding of Bourn Creative
  • Using Genesis within a Creative Agency
  • Choosing a business size that fits your lifestyle
  • Tips for maintaining a consistent workflow from home
  • Creating a work/life balance that revolves around family
  • The importance of scheduling and client communication
  • Building a profit margin into your client services
  • Creating partnerships to create recurring revenue streams
  • Evaluating expenses on a consistent basis

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The post How to Sustain a Profitable Creative Agency appeared first on Copyblogger.

How to Scale a Freelance Business

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On this week’s episode, we’re joined by Bill Erickson. Bill is a WordPress Developer, an entrepreneur, a husband, a father, a skier, an avid reader, a gardener, and a winemaker living in Georgetown, TX. He’s been developing with WordPress and contributing to the community since 2006.

Bill has written 20 WordPress plugins that have been downloaded 668,661 times and has spoken at 13 conferences regarding WordPress. Last, but certainly not least, Bill is a core contributor to our very own Genesis Framework project.

In this 40-minute episode Brian Gardner, Lauren Mancke, and Bill Erickson discuss:

  • Bill’s decision to become a freelancer
  • Transitioning from Thesis to the Genesis Framework
  • Building your brand and your business with shareable content
  • Using your website to prequalify potential clients
  • Scaling your business through efficiency
  • The importance of contracts
  • Building a work/life balance that works for you

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