Author: Caroline Early

Sonia Simone on the Productive Insights Podcast

re-productive-insights-2

On this episode of Elsewhere, Sonia Simone chats with Ash Roy on the Productive Insights Podcast about what it means to be a prolific content marketer.

In Part One of the show, Sonia and Ash discuss:

  • Understanding your audience and their needs
  • Content marketing’s role in today’s sale cycle
  • When and why to use guest posts
  • Developing your specific content marketing strategy

Listen to this Episode Now

The post Sonia Simone on the Productive Insights Podcast appeared first on Copyblogger.

Pamela Wilson on Experts On The Wire

re-experts-wire

On this episode of Elsewhere, Pamela Wilson sits down with Dan Shure of Experts On The Wire to discuss good vs. great copywriting and how you can improve your own writing.

In this 62-minute episode, Pamela and Dan discuss:

  • How copywriting can be the difference between a sale and silence
  • Hands-on tips for improving your titles
  • Ways to make your first sentence more compelling

Listen to this Episode Now

The post Pamela Wilson on Experts On The Wire appeared first on Copyblogger.

Brian Clark on The 7-Figure CEO Podcast

un-7-figure-ceo

On this episode of Elsewhere, Brian Clark and Casey Graham of The 7-Figure CEO Podcast chat about Brian’s entrepreneurial journey that led him to building a software technology company that brings in more than $12 million in annual revenue.

In this 43-minute episode, Brian and Casey discuss:

  • Brian’s life-changing decision to quit his law career
  • The beginning of the Copyblogger blog
  • The business of content marketing before it was a business
  • Transitioning from Copyblogger to Rainmaker Digital

Listen to this Episode Now

The post Brian Clark on The 7-Figure CEO Podcast appeared first on Copyblogger.

Brian Clark on the Getting Goosebumps Podcast

re-getting-goosebumps

On this episode of Elsewhere, Brian Clark and Bryan Adams chat about content marketing, storytelling, and the importance of reverse-engineering your audience.

In this 57-minute episode, Brian and Bryan discuss:

  • The influence of Copyblogger
  • Who make the best storytellers?
  • Reverse engineering your audience
  • Timeless storytellers vs. modern-day speakers

Listen to this Episode Now

The post Brian Clark on the Getting Goosebumps Podcast appeared first on Copyblogger.

Jerod Morris on This Old New Business with Jeff Korhan

re-this-old-new-business

Jerod Morris chats with Jeff Korhan on This Old New Business about the importance of audience engagement and what an “audience of one” means for content marketers.

In this 37-minute episode, Jerod and Jeff discuss:

  • Jerod’s top audience engagement tip
  • Understanding your audience
  • Why you should trust the fundamentals of audience engagement

Listen to this Episode Now

The post Jerod Morris on This Old New Business with Jeff Korhan appeared first on Copyblogger.

Jerod Morris on The Everyday Innovator

re-everyday-innovator

This week, Jerod Morris and Chad McAllister of The Everyday Innovator have a fascinating conversation about the connection between product management and content marketing.

In this 40-minute episode, Jerod and Chad discuss:

  • What content marketing is
  • How content marketing and product management are similar
  • Applying content marketing to product management

Subscribe in iTunes to Listen

To leave a rating or comment, visit iTunes.

The post Jerod Morris on The Everyday Innovator appeared first on Copyblogger.

Rainmaker Rewind: The Power of Being an Unmistakably Creative Entrepreneur, with Srinivas Rao

Rainmaker FM rewind

This week on Rewind, Chris Ducker welcomes creative entrepreneur Srinivas Rao to Youpreneur to chat about the importance of thinking outside of the box and differentiating yourself in your industry.

They also share their tips on setting yourself apart and explore the value of audience participation and feedback when it comes to developing or shifting your brand.

And, as always, be sure to check out the other great episodes that recently aired on Rainmaker FM.

  1. Youpreneur. Chris Ducker and Srinivas Rao discuss standing out in a crowded space and the importance of being creative: The Power of Being an Unmistakably Creative Entrepreneur, with Srinivas Rao
  2. Copyblogger FM. Pamela Wilson reveals the story arc that makes testimonials believable and covers the six “magic” questions that generate powerful testimonials: How to Give and Get Exceptional Testimonials, Part One
  3. The Writer Files. Kelton Reid rounds out his latest interview with Stephanie Danler, bestselling author of the acclaimed debut novel Sweetbitter: How ‘Sweetbitter’ Author Stephanie Danler Writes: Part Two
  4. The Missing Link. Jabez LeBret shares his secret sauce for writing a book fast and how to get the attention of the media: How to Write a Book In 8 Hours and Get More Media Attention
  5. Zero to Book. Pamela Wilson and Jeff Goins welcome The Kindlepreneur, Dave Chesson, to the show to navigate the world of Amazon book sales: Get Your Book Found: How to Outsmart Amazon’s Algorithm
  6. Elsewhere. Pamela Wilson hops over to Beyond the To-Do List with Erik Fisher to discuss her workflows, processes, and organizational systems: Pamela Wilson on Beyond the To-Do List
  7. StudioPress FM. Brian Gardner and Lauren Mancke are back again this week to review the creative process behind the StudioPress site redesign: The Creative Process Behind the StudioPress.com Redesign

And, one more thing …

If you want to get Rainmaker Rewind sent straight to your favorite podcast player, subscribe right here on Rainmaker FM.

The post Rainmaker Rewind: The Power of Being an Unmistakably Creative Entrepreneur, with Srinivas Rao appeared first on Copyblogger.

Rainmaker Rewind: The Story of StudioPress Founder Brian Gardner

Rainmaker FM rewind

We’ve got a special treat for you on Rainmaker Rewind this week: the premiere of StudioPress FM, hosted by StudioPress founder Brian Gardner and Vice President of StudioPress Lauren Mancke.

Each week, they’ll help creative entrepreneurs build and grow powerful digital businesses. In this episode, they dive into the story behind StudioPress and the world of premium WordPress themes.

And, as always, be sure to check out the other great episodes that recently aired on Rainmaker FM.

  1. StudioPress FM. Brian Gardner and Lauren Manke discuss all things digital design on the new StudioPress FM: The Story of StudioPress Founder Brian Gardner
  2. Copyblogger FM. Pamela Wilson sits in for Sonia Simone and talks with Stefanie Flaxman about crafting magnetic headlines: Are You Leaving Money on the Table with Weak Headlines?
  3. The Writer Files. Kelton Reid chats with Stephanie Danler, bestselling author of the acclaimed debut novel Sweetbitter: How ‘Sweetbitter’ Author Stephanie Danler Writes: Part One
  4. Youpreneur. Chris Ducker and live-streaming star Alex Pettitt explore how live-streaming has changed the marketing landscape: The Live Video ‘State of the Nation’ Discussion, with Alex Pettitt
  5. The Missing Link. To pay LinkedIn or not to pay LinkedIn … that is the question. LinkedIn expert Viveka Von Rosen is back to tackle this hot topic: LinkedIn Premium vs. LinkedIn Free, Part Two

And, one more thing …

If you want to get Rainmaker Rewind sent straight to your favorite podcast player, subscribe right here on Rainmaker FM.

The post Rainmaker Rewind: The Story of StudioPress Founder Brian Gardner appeared first on Copyblogger.

Rainmaker Rewind: How to Add Images to Your Book with a Professional Illustrator

Rainmaker FM rewind

This week on Rainmaker Rewind, D.J. Billings, a.k.a. Sparky Firepants, joins Pamela Wilson and Jeff Goins on Zero to Book to explore the world of book illustration.

Billings is an illustrator who’s worked with big names like Nickelodeon and MTV. He’s currently creating illustrations for Pamela’s book.

And, as always, be sure to check out the other great episodes that recently aired on Rainmaker FM.

  1. Zero to Book. Pamela Wilson and Jeff Goins welcome illustrator D.J. Billings to the show to discuss the art of illustration for print and digital, and the practical considerations of using images in an ebook: How to Add Images to Your Book with a Professional Illustrator
  2. Copyblogger FM. Sonia Simone and guest Chris Marlow review the rules of content marketing for nonprofits: Content Marketing for Nonprofits
  3. The Writer Files. Kelton Reid chats with Kevin Kelly, New York Times bestselling author and co-founder of Wired magazine: How Wired Magazine’s Senior Maverick Kevin Kelly Writes: Part Two
  4. Youpreneur. Brand expert Philip VanDusen chats with Chris Ducker about the importance of visual elements when it comes to personal branding: Understanding the Importance of Building Brand Visuals, with Philip VanDusen
  5. The Missing Link. Jabez LeBret and LinkedIn expert Viveka Von Rosen teach you what you need to know about paid versus free LinkedIn accounts: LinkedIn Premium vs. LinkedIn Free, Part One

And, one more thing …

If you want to get Rainmaker Rewind sent straight to your favorite podcast player, subscribe right here on Rainmaker FM.

The post Rainmaker Rewind: How to Add Images to Your Book with a Professional Illustrator appeared first on Copyblogger.

Rainmaker Rewind: Launching Your First (or Next) Digital Product

Rainmaker FM rewind

This week on Rainmaker Rewind, Sonia Simone explains the value of launching a digital product and the steps you should take to get moving.

Listen to Confessions of a Pink-haired Marketer to discover how digital products can help boost your income and the nitty-gritty of designing your first digital product with your audience in mind.

And, as always, be sure to check out the other great episodes that recently aired on Rainmaker FM.

  1. Confessions of a Pink-haired Marketer. Sonia Simone talks about why you should consider launching a digital product and what it can do for your business: Launching Your First (or Next) Digital Product
  2. The Digital Entrepreneur. Entrepreneur and Rainmaker FM host Chris Ducker joins Jerod Morris to discuss going after what you want and building your business: How to Market Like a Magnet and Build Your Personal Brand
  3. Copyblogger FM. Sonia Simone tackles this week’s hottest trend, Pokémon Go, and the growing world of augmented reality: Pokémon Go: The Good, the Bad, and the Ugly
  4. Elsewhere. Glenn Leibowitz of Write With Impact welcomed Brian Clark to his show to chat about the entrepreneur’s journey and building a successful business: Brian Clark on Write With Impact
  5. Hack the Entrepreneur. Jon Nastor interviews Nathan Hirsch about setting goals and organizing priorities when it comes to your business: Prioritizing and Getting Things Done
  6. The Missing Link. Jabez LeBret answers your burning questions about all things LinkedIn: Ask Us Anything (LinkedIn Edition), Part One
  7. The Writer Files. Kelton Reid is back with part two of last week’s interview with neuroscientist Michael Grybko: How Neuroscientist Michael Grybko Defines Writer’s Block: Part Two
  8. Youpreneur. Chris Ducker dives into his personal strategy for facing doubts and how small goals can help you boost confidence: How to Kick The You-Know-What Out of Entrepreneurial Self-Doubt
  9. The Showrunner. Jerod Morris and Jon Nastor discuss the three activities they each regard as priorities in their schedules and share their personal lessons learned while starting and growing numerous podcasts: The Showrunner’s Dilemma
  10. Zero to Book. Pamela Wilson and Jeff Goins navigate the world of designing and printing your self-published book: How to Get Your Book Printed (2 Phenomenal Options, 1 Terrible One)

And, one more thing …

If you want to get Rainmaker Rewind sent straight to your favorite podcast player, subscribe right here on Rainmaker FM.

The post Rainmaker Rewind: Launching Your First (or Next) Digital Product appeared first on Copyblogger.