Author: Carrie Jones

Why Most Companies Fail at Community Management

Why Most Companies Fail at Community Management

Most companies fail at community. And instead of taking a good long look in the mirror at what they’re doing wrong, they just declare that community doesn't work as a strategy.  They’re wrong. You can make sure that you get it right.

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Is Community the Future of Business?


These days, brands big and small are laying claims to their “community” development. The harsh truth however, is that most brands are not building actual community. They’re building one-way marketing conversations, and in doing so, are missing out on huge business potential. 

Over the last year, I have spoken with hundreds of founders, CEOs, community builders and venture capitalists about the power of community in the business world. From these conversations, I have learned that those businesses that are building deep community are the ones that will survive for the long haul. Those that don’t invest in real community simply won’t last in the next 10, 20, 50 years.

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