Author: Chris Ducker

The Inner Makings of a Membership Site Launch, with Stu McLaren

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In this episode of Youpreneur FM, Chris and Stu go into membership site launches, what kind you should consider using and how to keep your site going. They also dive into the details of launching, managing, and marketing your own membership site.

Once you’ve decided to take that next big step and create your own membership site, where do you start? What kind of membership should you go for and how do you envision running it on a day-to-day basis?

Stu McLaren, founder of WishList Member and an expert when it comes to the membership-based business model, joins the show to answer all these questions as we go into the details of launching, marketing, and managing a membership site.

Stay tuned as we discuss the pros and cons of open and closed membership strategies, how to off-set churn, and the kind of flexibility membership offers entrepreneurs. Stu also shares the one misconception most people have about membership sites and why he believes it is the best business model anybody can adopt in their business.

This episode delivers the goods for anyone interested in setting up their own membership site or even just learning new marketing strategies to help them in their businesses, so sit back, listen, in and enjoy!

In this 51-minute episode, Stu and I discuss:

  • The tribe element when it comes to membership sites
  • The two ways to market a membership site (and which one Stu prefers!)
  • How Stu was getting more members with less promotion
  • The numbers you should be looking at when you open a membership site
  • One of the most powerful retention strategies you can use

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Marketing Your Book All the Way to the Bestseller Lists, with Jay Baer

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In this podcast episode, Chris Ducker sits down with Jay Baer to learn exactly how to become a New York Times bestselling author! Get your notebooks ready!

Book marketing is a topic that has come up a lot for me lately. As many of you know, I’ve just wrapped a book that has been traditionally published a while back.

Earlier this year, I interviewed Farnoosh Brock about her book on juicing, and her grassroots approach to marketing it — which worked very well for her. This time you will hear a different approach — a mix of old and new techniques, with some long-term brand building as the backbone.

In this interview, I talk with Jay Baer about his well-planned book marketing campaign, and we delve deep into how to become a New York Times bestselling author.

This is some very useful stuff, so get your notepads ready!

In this 50-minute episode, Jay and I discuss:

  • Why using unorthodox book marketing techniques can work in your favor
  • How you can build awareness long before your book is released
  • The criteria for hitting the NYT bestseller list
  • How to utilize your community to make your book go viral
  • Why hiring a publicist is still a good idea in the new business economy
  • How to use re-targeting to your advantage

Listen to this Episode Now

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The ‘Heart & Soul’ of Membership Sites, with Mike Morrison

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Chris talks with Mike of the Membership Guys, and they discuss what it takes to come up with and maintain a membership site.

Membership sites have become something of an entrepreneurial pinnacle when it comes to online business. The idea of a regular and recurring income has sparked interest in so many business owners, but what does it really take to come up with and maintain a membership site?

On this episode, I deep-dive into the subject with Mike Morrison as we cover the good, the bad, and the ugly when it comes to the membership site model. We cover everything from how to validate your membership site idea to what it takes to keep it going. Great stuff!

Mike also shares his valuable insights into what makes up the heart and soul of membership sites, as well as how to handle launches and content the right way — without burning yourself out.

Get a pad and pen ready for this one and enjoy this episode of Youpreneur FM!

In this 59-minute episode, Mike and I discuss:

  • Why I think that membership sites are a natural conclusion to regular, recurring income
  • Mike talks about if membership sites are all about recurring income, or if there’s something more to it
  • How membership sites help the members themselves
  • Why you need to be seen to sell to help both your business and your membership community
  • Where entrepreneurs should start before they start their own membership sites

Listen to this Episode Now

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How to Create Courses to Monetize Your Brand, with David Siteman Garland

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In this episode of Youpreneur FM, Chris Ducker sits down with mediapreneur David Siteman Garland to talk about online course creation.

With the rise of content marketing in the last few years, the amount of information you can find online has been growing exponentially. You no longer have to pay for most information — it’s available for free, and it’s only a few clicks away.

So, does this mean that selling info-products is dead? Not at all. The key is finding very specific problems that your audience has and offering specific solutions. The concept of selling access instead of just information is an important element too.

Today, I talk with David Siteman Garland about building awesome online courses — and becoming very profitable at it. Get ready to take notes, because this episode is jam-packed with specific, actionable advice.

David delivered some great insights into how he made his online course such a huge success. In fact, this episode is a perfect illustration of what he is talking about: provide amazingly valuable information and people will want more!

In this 57-minute episode, David and I discuss:

  • The earning potential of having your own online course to offer
  • How to create a survey to understand your audience’s needs
  • Testing your content before developing a course
  • The biggest myths of course creation and marketing
  • Why you shouldn’t be using YouTube to host your course content
  • How to market your course, the non-sleazy way

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To leave a rating or comment, visit iTunes.

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Quantifying the ‘YouEconomy,’ with Shelby and Josh from Success Magazine

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In this episode, we focus in on something that a lot of entrepreneurs go through: entrepreneurial self-doubt. Many budding entrepreneurs find themselves asking the question, “Is this right for me?”

So, today Chris dives into his personal strategy for when he faces doubts, how small goals can help you boost confidence, and so much more.

The signs are there that the business landscape has shifted once again as more and more people seem to be leaving their 9-to-5 jobs and building their own businesses based on their passions.

On today’s show, Josh and Shelby of Success magazine join me as we talk about the latest YouEconomy revolution, how it’s taken center stage in the business world, and what it means for entrepreneurs everywhere.

We also dive into the numbers and statistics behind the YouEconomy and how the magazine not only highlights the movement but also acts as a resource for entrepreneurs to show them how to really succeed in this new landscape.

This is a great episode that focuses in on the concept of taking your future into your own hands, along with so much more; so sit back, tune in, and enjoy!

In this 22-minute episode I discuss:

  • How the YouEconomy is changing the game for everyone, big names included
  • What entrepreneurs need to do to stand out as leaders in their industries
  • Why moonlighting is such an obvious entry point when starting your own business
  • Why freelancers are becoming the “new normal”
  • How the YouEconomy has democratized the ability to help others

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To leave a rating or comment, visit iTunes.

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How to Breathe New Life into Your Online Content Archive

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In this episode of Youpreneur FM, Chris dives into the topic of making the most out of your online content archive by repurposing content to help you reach your followers in new ways.

We’ve all been there before. You work hard on creating a solid blog post, you feel a rush of pride as you hit “publish” and share it with your audience.

Then it disappears into your archive.

There is always such a steady stream of new content for our audiences take in on a daily basis that sometimes even the best of blog posts, podcast episodes, or videos pass people by and don’t get the attention they deserve.

This episode is all about identifying that evergreen content that we already have and making the most out of it.

I also go into repurposing content to help reach your following in a different way, as well as a chance to reach new audiences with a fresh take on your evergreen content — hitting two birds with one stone!

This is a great episode, so grab some coffee, a pen, and your notepad and get ready to dive into this episode of Youpreneur FM.

In this 17-minute episode I discuss:

  • Why you need to take inventory of what you currently have
  • Which powerful social media tool I use to help promote older content
  • The importance of keeping aware of what you are linking to
  • What steps you can take when freshening up older posts
  • How you can use your “Most Popular” section to promote sales

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From Podcast Host to Full-Blown Personal Brand Entrepreneur, with Colin Gray

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The Podcast Host, Colin Gray, joins the show as he shares how he’s developed his podcast into a long-standing business based around his personal brand.

Chris and Colin also talk about the CEO mindset, marketing strategies for your podcast, and what he has planned for The Podcast Host in the future.

On this episode of Youpreneur FM, we shine the spotlight once again on the topic of podcasting, specifically on how to build, monetize, and grow your personal brand around one.

Here to shed some light on this as well as share his own experiences is The Podcast Host and Youpreneur Member, Colin Gray, who joins the show as we chat about transitioning from podcasting into a wider content plan, the CEO mindset, and using live events as a flagship for your personal brand.

We also go into how we work our podcasts into our marketing strategies, the major factors Colin considered when developing his personal brand, and what he has in store for The Podcast Host.

You’ll also get to hear our content repurposing strategies and how to make the most of them. Get ready and tune in for that plus so much more on today’s episode!

In this 47-minute episode, Colin and I discuss:

  • How to get the most out of your podcast episodes in your marketing strategies
  • What are the benefits of keeping it simple when it comes to the tech aspect of podcasting
  • How gaining funding helped Colin develop skills to grow his business
  • Colin talks about creating seasons around a podcast show to refine your podcast content

Subscribe in iTunes to Listen

To leave a rating or comment, visit iTunes.

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