If you’ve ever watched the cooking show “Barefoot Contessa” on the Food Network, you know the host Ina Garten always reminds viewers to use “good white wine” or “good vanilla” in whatever it is she’s making.
Continue reading...Author: Cory Munchbach
Marketers Are Missing the Point of GDPR — and the Opportunity
There is an uncomfortable and usually unspoken tension in the age of digital marketing: when we talk about “delivering a superior customer experience,” it's defined by the marketer, relative to business outcomes, not by the consumer, relative to their preferences.
Continue reading...Marketing’s Chicken or Egg Silo Problem
Stop me if you’ve heard this before: “break down silos to create a better customer experience.” This mandate is equal parts grand vision, strategic goal, and, if history has anything to say about it, frustrating pipe dream.
Continue reading...Marketers: Enough With the Platitudes
My mentor and former boss at Forrester used to write comments like “MP” and “TMSIDK” in my report drafts. For the uninitiated, those mean “meaningless platitude” and “tell me something I don’t know,” respectively. Reading those letters stung whenever they came up.
Continue reading...The Prisoner’s Dilemma of Marketing and Digital Experience
Everyone's probably heard of the prisoner's dilemma, but not everyone understands it.
Continue reading...Don’t Be a Customer Data Hoarder
Over the last couple of years there’s been an explosion of TV shows about people’s stuff: finding value in discarded belongings, unchecked hoarding or selling heirlooms for unexpected sums.
Continue reading...Poor Communication, Dumb Metrics and Selfish Wins
My company recently hired a new business development representative on the sales team; in fact, we’ve hired quite a few over the last six or so months. I’ve been involved in interviewing every candidate that our Director of Business Development has brought in.
Continue reading...Behind Every Digital Experience is an Individual Consumer
Companies are investing a significant portion of their marketing budgets on search. According to eMarketer, search engine marketing spend will eclipse $29.24 billion in 2016. The CMO Council reports that search accounts for roughly 47 percent of a company’s online spend.
Continue reading...Keep One Step Ahead of Your E-Commerce Competition
The unprecedented growth of the e-commerce industry has some predicting that retail e-commerce sales will reach nearly $2.5 trillion by 2018. With this industry growth comes an increase in competition.
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Reflecting on the Year in Marketing Technology
People spend this time of year in reflection: looking back on where they’ve been and, in turn, figuring out how to get where they’re going next. Marketers — specifically those dealing with a lot of technology — aren’t immune to this inclination.
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