Author: Dom Nicastro

G2 Crowd Acquires Siftery, BigCommerce and WP Engine Partner, More News

G2 Crowd Acquires Siftery, BigCommerce and WP Engine Partner, More News

G2 Crowd, a crowdsourcing business software website, acquired Siftery, a platform that helps businesses eliminate waste in software spend and discover new applications based on the tech stacks used by peer companies, according to G2 Crowd officials.  Siftery, headquartered in San Francisco, raised $4.1 million from investors.

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Establishing AI Ethics in Marketing

Establishing AI Ethics in Marketing

Artificial intelligence is here and to be successful and effective, AI needs empathy to and for the audience it serves. For the organizations using AI in customer- or employee-facing programs, they need to understand and account for the technology’s biases.  John Mattison, MD, CIO of Kaiser Permanente, shared those

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IBM Sells Multiple Products to HCL for $1.8B, Hero Digital Buys Clock Four, More News

IBM Sells Multiple Products to HCL for $1.8B, Hero Digital Buys Clock Four, More News

IBM and HCL Technologies announced a deal Thursday night in which the Noida, India-headquartered tech firm will acquire seven collaboration and customer experience software products for $1.8 billion. The software includes: Appscan for secure application development. BigFix for secure device management.

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9 Ways to Improve Employee Retention With ‘Stay Interviews’

9 Ways to Improve Employee Retention With 'Stay Interviews'

About 25 percent of employees (42 million) will leave their jobs this year. Some of the departed will have only been with the company for a year. In fact, the rate of first-year employees leaving is the highest it’s been in eight years, according to The Work Institute’s “2018 Retention Report.” (registration required).

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9 Ways to Improve Employee Retention With ‘Stay Interviews’

9 Ways to Improve Employee Retention With 'Stay Interviews'

About 25 percent of employees (42 million) will leave their jobs this year. Some of the departed will have only been with the company for a year. In fact, the rate of first-year employees leaving is the highest it’s been in eight years, according to The Work Institute’s “2018 Retention Report.” (registration required).

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What Traits and Skills Do Martech Leaders Need to Succeed?

What Traits and Skills Do Martech Leaders Need to Succeed?

Organizations say having a dedicated marketing technology (martech) leader and team translates into marketing success. The research firm's Marketing Technology Survey 2018 (fee required) found that 26 percent of marketers reported having a dedicated martech leader and formal team in place. And according to Gartner, those same respondents were

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Forrester Acquires SiriusDecisions for $245M, Cyber-Monday Breaks Record, More News

Forrester Acquires SiriusDecisions for $245M, Cyber-Monday Breaks Record, More News

Forrester agrees to acquire SiriusDecisions, a B2B research and advisory firm for $245 million in cash. SiriusDecisions  has focused on optimizing marketing, sales and product operations in a methodology called “The Sirius Way,” which is grounded in fact-based best practices.

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