Author: Dom Nicastro

Are LinkedIn Groups Worth Your Marketing Resources?

Are LinkedIn Groups Worth Your Marketing Resources?

LinkedIn is upping its user experience game by improving LinkedIn Groups. According to a recent email from company officials, the changes will allow Groups users to: Participate in vibrant conversations with the ability to reply to comments, edit your posts and comments, and post native video and rich

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The 5 Biggest Martech Acquisitions of 2018

The 5 Biggest Martech Acquisitions of 2018

Adobe’s $4.75 billion acquisition of Marketo last month represented the latest move in the piping hot marketing technology (MarTech) space. MarTech has seen its fair share of consolidation in 2018, with five major MarTech acquisitions between March and September totaling around $10 billion.

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8 Ways to Justify Your Social Media Marketing Program

8 Ways to Justify Your Social Media Marketing Program

Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justifier ? Some say social media marketing success means looking beyond ROI, while others adhere to the

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Google Acquires Onward, ICF Buys We Are Vista, More News

Google Acquires Onward, ICF Buys We Are Vista, More News

Google has acquired Onward, an artificial intelligence (AI)-powered chatbot startup that powers automated customer service and sales tools. Onward company co-founders Rémi Cossart and Pramod Thammaiah and CTO Aaron Podolny will join Google as part of the deal. Terms of the deal were not disclosed.   A post on the Onward company website  shared the trajectory

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5 Dreamforce Conference Takeaways

5 Dreamforce Conference Takeaways

Salesforce came out with its usual bevy of announcements during last week’s Dreamforce conference in San Francisco that featured nearly 200,000 attendees. The news included extended partnerships with Google, the debut of a platform designed to unify cross-channel customer experiences and the expansion of a global alliance with

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MarTech Conference Attendees Discuss Top Customer Experience Priorities

MarTech Conference Attendees Discuss Top Customer Experience Priorities

Scott Brinker kicked off his keynote at the MarTech East conference at the Hynes Convention Center in Boston on Oct. 2 by telling the 2,000 or so attendees that marketing is all about customer experience (CX) and ROI. Brinker is chair of the now four-year-old conference and author of the

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Customer Experience in 2018: Progress, But Still Room to Grow

Customer Experience in 2018: Progress, But Still Room to Grow

Companies have made “immense progress” in their understanding of customer experience and what it takes to improve it. But have they truly changed their behavior to become more customer-centric?  “On that curve, we are still early,” said Bruce Temkin, CCXP, customer experience transformist and managing partner for Temkin Group.

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