Author: Dom Nicastro

Optimizely Integrates With Slack, Adobe Updates AEM and More CX News

Optimizely Integrates With Slack, Adobe Updates AEM and  More CX News

Digital experience is meeting up with digital workplace as Optimizely, a digital experience optimization provider, announced an integration with Slack, an enterprise collaboration provider. Optimizely users can make changes and get updates via Slack channels instead of logging into Optimizely's platform. They can link together within their existing

Continue reading...

How to Make Your Digital Workplace Tools Matter

How to Make Your Digital Workplace Tools Matter

The best digital workplace tool can never be effective if employees don't use them. Sounds obvious, and it is, but it’s true, right? Michael Graham, founder and CEO of Epilogue Systems, wrote in Forbes this month that “introducing advanced technology into an infrastructure that wasn’t necessarily built for

Continue reading...

6 Ways to Improve a Failing Company Culture

6 Ways to Improve a Failing Company Culture

Company culture is one of the hardest things to define and measure, and one of the most talked-about challenges for organizations. Comparably took a shot at measuring company culture. Its report analyzed company culture at some billion-dollar-plus companies by measuring nine components: overall culture, CEO, gender, diversity, eNPS (Employee

Continue reading...

Aprimo Integrates With Episerver, DiscoverOrg Acquires ZoomInfo, More News

Aprimo Integrates With Episerver, DiscoverOrg Acquires ZoomInfo, More News

Aprimo, a provider of software solutions for content, operations and performance, has announced a strategic alliance with digital experience software provider Episerver. The companies made the announcement at the Epi Partner Close-Up event in Stockholm. The partnership brings Aprimo ’s digital asset management (DAM) and marketing resource management (MRM) solutions

Continue reading...

How Human-Computer Interaction Can Help Marketers

How Human-Computer Interaction Can Help Marketers

Human-Computer Interaction (HCI), a practice as old as the personal computer, studies how people interact with computers in order to enhance the technology experience. Today, research like HCI can be helpful for marketers and advertisers that want to serve relevant, personalized content experiences and ultimately make money from those interactions.

Continue reading...

How Miami’s Innovation Academy Promotes Digital Literacy Programs

How Miami's Innovation Academy Promotes Digital Literacy Programs

Miami would probably never borrow any of Denver’s winter weather. But city government officials from the Magic City in Southern Florida did borrow ideas from a program in Denver to help train and educate its employees on process improvement and becoming more innovative and digitally-savvy. Inspired by Denver’s Peak Academy

Continue reading...

Twilio Closes $3B SendGrid Buy, Sitecore Partners with IBM iX, More News

Twilio Closes $3B SendGrid Buy, Sitecore Partners with IBM iX, More News

Twilio, a cloud communications platform, today announced the completion of its acquisition of SendGrid, an email API platform. Stockholders at each company approved the deal Jan. 30. The acquisition is worth $3 billion.  SendGrid will operate as a wholly owned subsidiary of Twilio and will continue to be led

Continue reading...

10 Tips For Building Digital Teams That Empower Your Customer Experiences

10 Tips For Building Digital Teams That Empower Your Customer Experiences

Organizations that tackle digital transformation get positive results for their bottom lines. It's not a completely failproof strategy, however, according to the Constellation Research 2018 Digital Transformation  study released earlier this month, 68 percent of businesses said their digital transformation efforts have yielded a positive ROI.

Continue reading...