Author: Dom Nicastro

Who Should Take the Lead In Digital Experience Technology Selection?

Who Should Take the Lead In Digital Experience Technology Selection?

Is it time for marketers to take a backseat to IT, the CIO and the C-Suite in digital experience (DX) technology decision-making? A survey by Digital Clarity Group suggests so. According to the "Digital Experience Platforms: Buyer Trends, Preferences, and Strategies" report (Registration Required), 40 percent of the respondents say

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Slack and Microsoft Teams: Is Enterprise Collaboration a Two Horse Race?

Slack and Microsoft Teams: Is Enterprise Collaboration a Two Horse Race?

There is a lot going on within the collaboration market, but recently, the biggest news has been Slack’s acquisition of Atlassian’s real-time communication tools. Slack’s Atlassian grab  has ignited an API marketplace battle for collaboration that will lead Atlassian users to greener pastures that don’t always include Slack, one development

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How Digital Customer Experience Software Has Changed in 5 Years

How Digital Customer Experience Software Has Changed in 5 Years

Digital customer experience technology has changed dramatically in the last four or five years. In 2014, in its first Digital Experience Platforms (DXP) Wave, Forrester cited three core capabilities which set DXPs apart: content, commerce and data. In its third Wave on Digital Experience Platforms in 2017 (fee required), Forrester

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Gartner Names Personalization Leaders, Nintex Acquires Promapp, More News

Gartner Names Personalization Leaders, Nintex Acquires Promapp, More News

Gartner named six companies leaders in the personalized marketing technology world in its first Magic Quadrant on Personalization Engines (membership required). It named Dynamic Yield, Evergage, Monetate, Certona, Adobe and Qubit as its inaugural leaders.

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12 Considerations When Implementing Customer Data Platforms into DXPs

12 Considerations When Implementing Customer Data Platforms into DXPs

Forrester researchers in their Digital Experience Platform Trends report   (fee required) last year said the software is designed to manage, deliver and optimize digital experiences consistently across every phase of the customer life cycle.

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