Author: Dom Nicastro

Understanding the Needs of Machine Learning Engineers

Understanding the Needs of Machine Learning Engineers

It’s a good time to be a machine learning engineer. According to Indeed's best jobs in the US report for 2018, the position of machine learning engineer ranked fourth, behind commercial project manager (first), full stack developer (second) and computer vision engineer (third).

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Marketers Warn: ‘Day of Reckoning’ Over Facebook Data Scandal Coming

Marketers Warn: 'Day of Reckoning' Over Facebook Data Scandal Coming

The Facebook-Cambridge Analytica data-targeting scandal that put Facebook CEO Mark Zuckerberg in front of Congress for a two-day grilling on privacy practices serves as a “day of reckoning” and wake-up call for marketers who have lost their way treating customers as targets in exchange for short-term lifts.

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Forrester Names IBM Only Conversational Computing Leader, and Other DX News

Forrester Names IBM Only Conversational Computing Leader, and Other DX News

Forrester has named IBM the only leader in its Forrester New Wave: Conversational Computing Platforms, Q2, 2018 (fee required) released April 12. Forrester named Amazon, Google, Microsoft and Nuance Communications as providers with "competitive options." They also found Oracle offers a "strong option for certain applications, while Rulai

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How 5 Companies Successfully Introduced AI Into the Customer Experience

How 5 Companies Successfully Introduced AI Into the Customer Experience

Do we still need humans to power customer experiences? Yes, according to Forrester.  In its Digital CX Trends 2018 report  (fee charged) released today, Forrester researchers found that "while AI, intelligent agents, and chatbots were central to the business conversation in 2017, most companies discovered they lack the design acumen

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5 Ways Augmented and Virtual Reality Are Infiltrating the Enterprise

5 Ways Augmented and Virtual Reality Are Infiltrating the Enterprise

The rise of immersive technologies like augmented reality (AR), virtual reality (VR), mixed reality (MR) and extended reality (XR) is undeniable. According to Gartner, enterprises are beginning to move closer to adopting these technologies. But, they say, these technologies aren't quite ready for prime time just yet.

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DemandJump Secures $6 Million, Salesforce Pardot Releases Emoji, More News

DemandJump Secures $6 Million, Salesforce Pardot Releases Emoji, More News

DemandJump, which offers a customer acquisition platform, has secured a $6 million Series A financing round, the company announced in a press release this week. Revolution’s Rise of the Rest Seed Fund, Flyover Capital, Cultivation Capital, 4G Ventures, Bob Davoli and Hyde Park Venture Partners participated in this

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5 Considerations for Marketing Key Performance Indicators (KPIs)

5 Considerations for Marketing Key Performance Indicators (KPIs)

Only about one-third of marketers believe their team understands the ROI of their marketing plans, according to the Marketers’ Confidence Index released last month by the American Marketing Association and Kantar Consulting. Perhaps this is because those organizations lack strong key performance indicators (KPIs) that accurately measure against their

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5 Customer Experience Trends to Watch

5 Customer Experience Trends to Watch

Delivering strong customer experiences (CX) ties directly to your bottom line. According to a 2017 study by professional services company KPMG, customer experience leaders achieve higher revenue growth than customer experience laggards, with the top 25 CX leaders bringing in more than seven times that of CX laggards in one year

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