Author: Dom Nicastro

What You Need to Know About Employee Engagement Software

What You Need to Know About Employee Engagement Software

Engaged employees are critical to an organization's health. David Johnson, principal analyst serving CIOs for Forrester, cited it, along with cash flow and customer satisfaction, as one of three factors that determine the health of a business.  Yet companies struggle to get employee engagement right. According to findings from

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Publicis Buys Epsilon for $4.4B, Salesforce Debuts New Einstein Services, More News

Publicis Buys Epsilon for $4.4B, Salesforce Debuts New Einstein Services, More News

Ad holdings firm Publicis Groupe acquired marketing data firm Epsilon for $4.4 billion. It marks the latest multibillion-dollar acquisition featuring marketing technology. Adobe acquired Marketo in September for $4.75 billion.  The Epsilon acquisition will support Publicis Groupe's goal to help companies deliver data-driven personalized experiences at scale. Some analysts

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What Does Martech’s Ecosystem Evolution Mean for Marketers?

What Does Martech's Ecosystem Evolution Mean for Marketers?

Marketing technology (martech) platform ecosystems are growing. Software and services are blending. Citizen developer platforms are rising. This creates a new galaxy of marketing technology apps, something Scott Brinker calls the “Second Golden Age of Martech” in his annual industry report  on the state of martech.

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8 Ways to Fix Common Post-Launch Website Redesign Problems

8 Ways to Fix Common Post-Launch Website Redesign Problems

The top three reasons visitors leave your site, according to a website design study by GoodFirms, are slow loading speeds, a lack of mobile responsiveness and bad navigation. That means visitors want responsive design, simple and user-friendly navigation and fast-loading web pages, according to GoodFirms’ researchers.

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Gartner Names Content Marketing Leaders, Salesforce Partners With Google, More News

Gartner Names Content Marketing Leaders, Salesforce Partners With Google, More News

In its recently published Magic Quadrant for Content Marketing Platforms (CMPs) report, Gartner named NewsCred, Percolate, Contently and Kapost as its leaders.  Gartner defines CMPs as "software solutions that support the practice of content marketing." This includes: Capabilities to support ideation, editorial planning, collaboration and workflow.

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5 Marketing Considerations for Facial Recognition and Eye Tracking Software

5 Marketing Considerations for Facial Recognition and Eye Tracking Software

As facial recognition and eye-tracking technologies have emerged for marketers and customer experience  (CX) professionals, privacy concerns persist. We recently looked at the privacy scrutiny and potential new regulations requiring strict consent for facial recognition technology. And giants like Facebook and Google are under constant watch for respecting consumers’ private

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What You Need to Know About Salesforce Certifications

What You Need to Know About Salesforce Certifications

Salesforce, which provides customer relationship management (CRM) software for sales professionals and software for marketers, offers multiple certifications for customers, developers, consultants and others. The ultimate goal of a Salesforce certification is to enhance knowledge of the platform and, as Salesforce officials say on its website about its administrator certification,

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