Author: Dom Nicastro

Campaign Monitor Merges with Emma and Delivra, Google Invests in Ecommerce

Campaign Monitor Merges with Emma and Delivra, Google Invests in Ecommerce

Email marketing provider Campaign Monitor announced it has merged with Emma and Delivra under a new Campaign Monitor brand. The new brand includes the following suite of solutions: Campaign Monitor: A tool that focuses on high volume email senders trying to drive more engagement with subscribers. Emma : Delivers

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What Is Cross-Device Identification and How Can Marketers Use It?

What Is Cross-Device Identification and How Can Marketers Use It?

According to Gartner, every marketer should have cross-device identification (XDID) technologies on their radar. The research firm highlighted XDID as one of six marketing technologies to watch. The list also included: mobile marketing analytics, multitouch attribution, predictive analytics, artificial intelligence and customer data platforms.

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Digital Workplace Practitioners Share Employee Experience Challenges

Digital Workplace Practitioners Share Employee Experience Challenges

If you think chief information officers and other technology champions in the digital workplace have challenges, you’re right. Practitioners shared many of the challenges they face during the second annual Digital Workplace Experience conference this week at the Radisson Aqua Blu Hotel in Chicago. The conference is a co-production of 

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9 Takeaways from SAP’s Sapphire Now

9 Takeaways from SAP's Sapphire Now

The traditional database-management, ERP, back-end enterprise software billionaire giant companies are taking on customer experience (CX) and the front-end.  SAP made a big statement for its front-end, customer experience vision with its announcement of SAP C/4HANA and SAP HANA Data Management Suite this month at its 22,000-attendee Sapphire Now customer

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Gartner Names Digital Commerce Leaders, Hootsuite-Facebook Integration and Other News

Gartner Names Digital Commerce Leaders, Hootsuite-Facebook Integration and Other News

Gartner named the leaders of its Digital Commerce Magic Quadrant (fee required) released earlier this month. The research firm gave the nod to SAP, Salesforce, Oracle, Magento, Digital River and IBM. It should be noted that Magento is now part of Adobe via a $1.68 billion acquisition last month  but

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How Design Thinking Can Help Improve Your Organization’s Customer Experience

How Design Thinking Can Help Improve Your Organization's Customer Experience

Organizations that allow designers to act as business leaders and not just the people who make products embrace design thinking and likely operate with the customer at the center of their universe, according to Cisco Guzman, group product manager of Adobe XD for Adobe. Guzman and others helped us

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5 Marketing Automation Trends in the Forefront of 2018

5 Marketing Automation Trends in the Forefront of 2018

Brace your executive staff. Your organization could be spending a lot more on marketing automation technology in the next five years, according to Forrester. In its April report, “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” (fee required), Forrester researchers predict marketing automation technology tool spending will reach $25.

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Pega Launches Infinity Digital Transformation Suite, Canto DAM Updates, More News

Pega Launches Infinity Digital Transformation Suite, Canto DAM Updates, More News

Pegasystems introduced what it called "its most significant product news in company history" at the PegaWorld customer conference in Las Vegas this week. The newly launched Pega Infinity digital transformation software suite encompasses all of the company's products and includes enhancements to Pega’s customer engagement applications and digital process automation (DPA) platform. Pega officials stated in a release that the suite connects front-end digital customer experiences with back-end process automation.

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