Author: Dom Nicastro

Facebook Continues Privacy Parade, Temkin Names CX Leaders & More News

Facebook Continues Privacy Parade, Temkin Names CX Leaders & More News

Facebook's privacy-first campaign, after the Cambridge Analytica data scandal, surges on as the social media giant is making privacy settings easier to find. Erin Egan, vice president and chief privacy officer for Facebook, announced in a blog post  that Facebook has heard "loud and clear" that privacy settings and

Continue reading...

Gartner Names Content Marketing Platform Leaders, Adobe Updates Experience Cloud, More News

Gartner Names Content Marketing Platform Leaders, Adobe Updates Experience Cloud, More News

Gartner released its first Magic Quadrant for Content Marketing Platforms (fee charged) March 27. The Stamford, Conn.-based research firm named NewsCred, Kapost, Contently and Percolate as its leaders. Skyword, ScribbleLive, Spredfast and Sprinklr were named "niche players." Gartner defines content marketing platforms (CMPs) as software platforms

Continue reading...

What is User Experience (UX) Design?

What is User Experience (UX) Design?

User experience (UX) design is the process of building relationships between products and prospects or customers through a digital or physical experience that involves engineering, marketing, graphical, industrial and interface designs. UEGroup CEO Tony Fernandes in an interview with CMSWire called UX design an “interactive brand experience that takes the

Continue reading...

5 Tips to Align Your Marketing and Technical Content

5 Tips to Align Your Marketing and Technical Content

It's pretty easy to distinguish the marketing content from the technical content on most websites. On the one hand, you’ve got the attractive, personalized home page with clear calls to action (marketing content). On the other, you've got PDF downloads with pages of fine print instructions (technical content).

Continue reading...

5 Common Reasons Collaboration Tools Fail

5 Common Reasons Collaboration Tools Fail

Real-time collaboration in the enterprise sometimes leads to real-time headaches. Collaboration tool provider RingCentral released a survey this month of 2,000 knowledge workers that found most workers use an average of four collaboration tool applications  — those used for communications.

Continue reading...

8 Tips For Building a Strong Relationship With Your Digital Marketing Agency

8 Tips For Building a Strong Relationship With Your Digital Marketing Agency

Digital marketing agencies aren’t going anywhere. The top 100 digital agencies — which include digital marketing, design and build, and technical and creative agencies — made a combined $2.8 billion with an average growth of 20 percent, according to Econsultancy’s Top 100 Digital Agencies Report 2017. Digital agencies help

Continue reading...

Salesforce Buys MuleSoft for $6.5B, IBM Releases Watson Assistant, More News

Salesforce Buys MuleSoft for $6.5B, IBM Releases Watson Assistant, More News

IBM unveiled IBM Watson Assistant this week at its IBM Think 2018  conference in Las Vegas. The smart enterprise assistant combines artificial intelligence (AI), cloud computing and the Internet of Things (IoT) to help deliver contextually relevant customer experiences.

Continue reading...