Author: Dom Nicastro

Salesforce Extends Google Partnership, Adobe Debuts Virtual Analyst, More News

Salesforce Extends Google Partnership, Adobe Debuts Virtual Analyst, More News

About 170,000 Dreamforce attendees invaded San Francisco this week for Salesforce's annual customer conference. Salesforce made its usual bevy of news announcements, including extended partnerships with Google and the debut of a platform designed to unify cross-channel customer experiences. The San Francisco company on its home turf debuted

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8 Ways to Derive Value From Your Enterprise Social Network

8 Ways to Derive Value From Your Enterprise Social Network

Getting the most out of an enterprise social network (ESN) sounds easy: make it a valuable source to help employees do their jobs. But achieving this goal is still a struggle for many. A recent SWOOP Analytics report about Yammer usage  (registration required) found an estimated 69 percent of employees

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8 Ways to Derive Value From Your Enterprise Social Network

8 Ways to Derive Value From Your Enterprise Social Network

Getting the most out of an enterprise social network (ESN) sounds easy: make it a valuable source to help employees do their jobs. But achieving this goal is still a struggle for many. A recent SWOOP Analytics report about Yammer usage  (registration required) found an estimated 69 percent of employees

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Adobe Acquires Marketo, Gartner Names CRM Lead Management Leaders, More News

Adobe Acquires Marketo, Gartner Names CRM Lead Management Leaders, More News

Adobe has agreed to acquired Marketo for $4.75 billion in a digital customer experience software mega deal that confirms rumors first published last week. Adobe made the announcement Thursday afternoon in a press release. The move combines software from two of the major players in digital experience software

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What’s the Difference Between a CRM and a CDP? And Why You Should Care

What's the Difference Between a CRM and a CDP? And Why You Should Care

Customer relationship management (CRM) and customer data platform (CDP) systems are two of the major marketing and sales technology systems that collect and manage customer data. The Customer Data Platform market will reach $3.3 billion by 2023, according to a study from MarketsandMarkets (fee required). Meanwhile, worldwide CRM software revenue reached $39.5 billion in 2017, beating database management

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8 Tips to Better Influencer Marketing Programs

8 Tips to Better Influencer Marketing Programs

The world of influencer marketing in many circles has become, well, a lot like politics, nasty, negative and full of questionable ethics. Just this past month, renowned makeup artist Kevin James Bennett published an Instagram post warning of “mobster-like behavior of top-level beauty influencers and their management.”   The legitimacy

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Adobe in Talks to Buy Marketo, SAP Updates Marketing Cloud, Other News

Adobe in Talks to Buy Marketo, SAP Updates Marketing Cloud, Other News

Adobe is in talks to buy Marketo, according to a Reuters report published Thursday. The acquisition would unite two marketing technology powerhouses, giving Adobe, known for its B2C digital experience software, some substantial B2B marketing automation capabilities. Adobe is based in San Jose, Calif.

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