Author: Gerry McGovern

The Dark Side of Simplicity

The Dark Side of Simplicity

Life is effort. Life is energy. But we’re always looking for the shortcut, the low-hanging fruit. As Steve Krug famously said: “Don’t make me think.” The more complex the world becomes, the more we crave simplicity, while at the same time wanting to benefit from the positives that complexity brings.

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Marketing: The Truly Original Fake News

Marketing: The Truly Original Fake News

Some marketers are deluded. Too much hype, spin, fake news. While 87 percent of marketers say they are delivering engaging customer experiences, nearly half of consumers say that brands don’t even meet their basic expectations, according to a recent survey published by Acquia (registration required). Another 2018 study run by

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The Reemergence of Collaborative Cultures

The Reemergence of Collaborative Cultures

"In the Depression years of the 1930s, the card game contract bridge, first played in the United States in the late 1920s, blossomed,” according to George Akerlof and Robert Shiller in their 2009 book, "Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism.

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