Author: Gerry McGovern

Developing a Customer Obsession Culture

Developing a Customer Obsession Culture

Being customer-centric is hardly enough these days. To truly be successful, you need to nurture a customer obsession culture within your organization. Customer obsession begins with humility. The opposite of customer obsession is organization obsession, ego obsession, bureaucracy obsession. Customer obsession is about genuinely putting the customer first.

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