Author: Jerod Morris & Jon Nastor

Professional Podcasting Tips for Pristine Production (and Hosting Hacks)

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What are Jonny’s “4 Ds of Pristine Production?” You’ll find out in this week’s episode of The Showrunner.

We begin this episode by discussing the how and the what of podcasting — and more importantly, which one we place a greater emphasis on. (You probably won’t be surprised by our answers.)

Then we dive into Jonny’s 4 Ds, which cover:

  • The type of mic you should choose
  • How to hack your room to get better sound
  • Why preparation is king
  • And thoughts on delegation … which is a good thing, just not too soon

And then Jerod adds a few Ds of his own. :-)

Listen, learn, enjoy …

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Quick! What Can You Systematize Before 2017?

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In this week’s episode, our goal is to send you and your shows sailing into 2017. This conversation is the first of a three-part series created with the sole purpose of enabling you to take your podcast to new heights in the new year.

Yes, 2016 was a great year for Showrunners as a whole and podcasting as a medium (except for the one guy who didn’t think so). But if we get our shows in shape, 2017 can and will be even better.

To accomplish this, we need to create rock-solid systems for our podcasts. Systems to help us schedule podcast guests, record better interviews, edit our podcasts, and even systems to help us find sponsors for our shows.

Systematizing our shows can seem difficult and even unnecessary. But as you will learn in this episode, there are ways to ensure it doesn’t become daunting.

In fact, Jerod and Jon have systematized the process for systematizing your show.

Here’s what you will learn in this episode:

  • The whats — and hows — to better systematize your podcast
  • Three Ss (and two Rs) for identifying opportunities for systematization
  • Why you need to be ruthless and realistic
  • Plus, Jerod’s three steps for systematizing your show in 2017

Listen, learn, enjoy …

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Is It Okay to Alternate Between Monologues and Interviews?

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We’re back! In this week’s episode, we explain why we didn’t publish a new episode last week and what you can learn from our mistake. Then we discuss a listener question that leads to an important epiphany from Jonny.

The question we tackle is whether or not it’s okay to alternate between monologues and interviews in the same podcast feed. We provide some reasons why this is a good idea, as well as some reasons why it’s not a good idea.

Then, most importantly, we provide three questions you should answer to determine if it’s a good idea for you, your show, and your audience. Because ultimately, that’s all that matters, and the context of your show will decide whether or not it’s the right choice for you.

Listen, learn, enjoy …

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Should You Still Start a Podcast? (Ask Yourself These 3 Questions)

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As Showrunners, we understand that the act of creation and publishing brings about detractors — sometimes more aptly referred to as haters.

To thrive in this space, we need to wear our first (and subsequent) negative reviews as badges of honor. This is part of the game and an integral part of being a Showrunner.

But what happens when the medium itself begins to make its own waves? It seems podcasting, as a medium, has reached a point in its life when it is beginning to take it on the chin.

From small jokes to snide remarks, we are seeing the first wave of this beginning.

On this week’s episode, Jerod and Jonny discuss one of the more recent and more popular articles aimed at today’s Showrunner.

Immediately following a whirlwind book promotion of 40+ podcast interviews, author Ryan Holiday took some downtime to deride the very medium he used to drive book sales.

Ryan’s article titled Please, Please, For The Love of God: Do Not Start a Podcast, is the topic of discussion in this week’s episode — and it’s a fun one.

Luckily for everyone involved, Jerod and Jonny go beyond Ryan’s article and discuss the three questions you need to answer to decide for yourself if you should start a podcast:

  • Do you have a desire to connect with an audience about a topic that is important to you?
  • Will the content you share educate, entertain, or inspire the people in your audience?
  • Can you commit to creating content consistently and reliably so that your audience has a chance to grow?

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The Right Way to Approach Branding Your Podcast

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With Jonny focused on preparing to lead his first-ever workshop, we took a week off from recording a new episode. Instead, we decided to rebroadcast an oldie but goodie, and one that pairs especially well with last week’s episode about show intros.

You may think that branding your podcast begins with the name and ends with your show art. Not so. There is so much more to it, and it’s vitally important that you get it right from the beginning.

In this episode of The Showrunner, we discuss all of the following:

  • The inevitable awkwardness of hitting “record”
  • Why Jon was right about choosing branding as the topic for this early episode
  • What is branding for a podcast, anyway?
  • How Jon came up with the branding for Hack the Entrepreneur (and how it has been essential to the show’s success)
  • How Jerod came up with the branding for The Assembly Call (and how it has been essential to the show’s success)
  • Practical tips for how to determine the right branding for your show
  • Why it’s essential to dive deep into the content already being consumed by your target audience
  • Does The Showrunner need branded moments?
  • Why Jerod decided to add a “cold open” to episodes of The Lede
  • What Jon learned about the importance of a consistent format by listening to 100 episodes of Internet Business Mastery
  • How we want The Showrunner to stand out in the podcasts-about-podcasting niche

Plus, there are seagulls. Yes, seagulls. :-)

Listen, learn, enjoy …

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Is Your Intro Silently Killing Your Show?

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Each introduction to every one of our shows presents a massive opportunity. An opportunity to orient your listener, establish pacing, drive intrigue, and keep them listening … or an opportunity to drag down your show before it even starts. In this episode of The Showrunner, we discuss tips to help you achieve the former and avoid the latter.

Jonny and I discuss:

  • What, exactly, constitutes the “intro” of a show?
  • The problems with bad intros
  • The four objectives you should have for your intro
  • Steps you can take, right now, to improve your intro

Listen, learn, enjoy …

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Why Podcast Advertising Works (and How to Get Started), with Glenn Rubenstein

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Up until today, we’ve exhaustively covered the topic of podcast sponsorships and monetization. But each time we’ve covered it from only one perspective — the perspective we know as showrunners.

Today, we are talking to an absolute expert in podcast advertising.

In fact, our guest spent years selling podcast ads for TWiT. As the Director of Marketing, he ran strategy and implementation responsible for selling ad spots across 20+ podcasts with more than 70 million annual downloads and streams.

Our guest today is Glenn Rubenstein of Adopter Media, a full-service podcast advertising agency, and in this episode we discuss:

  • Why podcast advertising works
  • What you can do to make your ads more effective
  • How to package and present your show to maximize advertising revenue

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The Brilliant Strategy and Backstory Behind Zero to Book

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Pamela Wilson just launched a book — Master Content Marketing — and a podcast played a key role in the project from idea inception to launch. She dishes on the details in this episode of The Showrunner.

In this lesson, Pamela describes how she:

  • “Showed her work” every step of the way with ZeroToBook.fm
  • Developed a community around the show, which informed the production of her book
  • Is considering using the audio asset once it’s complete

You’ll learn a lot from this episode, even if you’re not planning to write a book.

Listen, learn, enjoy …

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Empathy Maps: A Podcaster’s Guide

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What if you knew exactly what your listener was thinking, feeling, and seeing when they listened to your show? To even think about having that kind of deep insight is empowering.

In this episode, Jerod and Jonny discuss the simple steps you need to take to acquire this valuable insight, and then use it to take your listener on a journey.

In this episode, Jonny and Jerod discuss the following:

  • How your Audience of One ties into empathy maps
  • Using empathy maps to create profitable online courses
  • Exactly where and how to start with empathy maps

Listen, learn, enjoy …

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How to Create a MVP (Minimum Viable Podcast)

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Have you ever fallen off the podcasting wagon? Or come close? In tough times, it can be useful to consider the idea of the minimum viable podcast. So long as you’re willing to never compromise on producing useful audio, this version of the MVP can be extremely helpful to keep you moving forward.

In this episode, Jonny and Jerod discuss the following:

  • The mantra of a Showrunner Podcasting Course member that inspired this episode
  • How the software concept of MVP can be applied to podcasting
  • Why a minimum viable podcast is not an excuse to compromise on quality
  • Which elements of your podcast are essential, and which ones are not

Plus, Jerod has some exciting news to share at the beginning.

Listen, learn, enjoy …

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