Author: John Horodyski

A DAM Glossary of Common Terms: Part Two

A DAM Glossary of Common Terms: Part Two

“Dictionary – opinion expressed as truth in alphabetical order”  — John Ralston Saul Defining Digital Asset Management Terms Digital asset management (DAM) consists of the management tasks and technological functionality that helps companies organize their media assets like photographs, video and marketing assets to strengthen their message or brand.

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Why DAM Is the Heart of Your MarTech Stack

Why DAM Is the Heart of Your MarTech Stack

“Get the balance right”  — Martin L. Gore Digital asset management (DAM) has become a key marketing enabler by making rich media, such as images and videos, accessible in customer engagements. DAM is the foundational element of the marketing technology (MarTech) stack because it’s where the content is.

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DAM, We Really Need You

DAM, We Really Need You

“Efficiency is doing things right; effectiveness is doing the right things.” — Peter Drucker The demand to deliver successful and sustainable business outcomes with our digital asset management (DAM) systems often collides with transitioning business models within marketing operations, creative services, IT or the enterprise as a whole.

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Data, Search and the Foundation of Machine Learning

Data, Search and the Foundation of Machine Learning

I’m sorry, Dave, I’m afraid I can’t do that.” — HAL 9000, “2001: A Space Odyssey” What does the future hold for information management? This question is causing a lot of fuss, especially now that artificial intelligence and machine learning have moved from the realm of science fiction

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