Author: Mary C. Long

Where Innovation Management and Big Data Meet

Where Innovation Management and Big Data Meet

Like many of the technological advances businesses must wrap their heads around, innovation management and big data each seem like big ideas to assimilate.  But they're actually a dynamic duo for companies to embrace together. Data Is Everywhere We're all overwhelmed by data — this is news to no one.

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Smart Workplaces Make Smart Products

Smart Workplaces Make Smart Products

With technology advancing at a breakneck pace, companies must change their vision of the future — and their strategies for getting there.  It's no longer about keeping up, it's about breaking new ground and working smarter to create smart products.  The Future Is Now Smart technology may have room to

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Stand Out on Social with These Visual Acrobatics

Stand Out on Social with These Visual Acrobatics

Social marketers who think their words alone will win fans and influence people — how to put this gently?  Text is out.  It had a good run, but it's pretty much over.  Long form content still has its place. According to Social Media Examiner's 2016 Social Media Marketing Industry Report

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Innovation Management Tools For Any Business

Innovation Management Tools For Any Business

Innovation is necessary for all forward-thinking businesses, but that doesn't mean sitting around waiting for a "lightbulb" moment to happen.  For innovation to succeed, it must be as intentional as every other business endeavor you undertake — which means you need tools to make it easier and keep your efforts

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Let Go Of Your Viral Marketing Dreams

Let Go Of Your Viral Marketing Dreams

There’s a lot to be said for the ability to predict trends based on cognitive algorithms. But you know what? This tactic is reactive.  We focus so much on redirecting consumer attention based on what’s come before and fail miserably at shaping trends and directing consumer attention ever forward.

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6 Unexpected Ways to Automate Your Workplace

6 Unexpected Ways to Automate Your Workplace

A new infographic from Samanage proves that automation is no longer IT-exclusive — it’s something businesses across all industries can and should embrace.  Here are six ways automation can save you time and money, while allowing you to focus on the more important things: 1.

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Move the Needle on Your Digital Marketing Smarts

Move the Needle on Your Digital Marketing Smarts

If your company isn’t thinking digital first when it comes to marketing, the time to hesitate is over.  Your audience wants you to be digitally savvy, because they most likely are, too. And capturing their attention requires keeping up with new trends and a consistent, knowledgeable approach overall.

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Who Wants .pizza? Brand SEM as Google Strategy

The explosion of generic top-level domains (gTLDs) has begun, with forward-thinking brands having already snapped up their domain names of choice.  If this rush turns out to be more than just a fad, how can your brand use it to create a search engine marketing (SEM) advantage? The Rise of gTLDs Gone are the

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