Author: Noreen Seebacher

Can Everyone Stop Making Excuses for Poor Products & Services?

Can Everyone Stop Making Excuses for Poor Products & Services?

Sit down, please. This is going to come as a shock to everyone involved in marketing, promoting or pitching a product or service. Not everything is awesome. Not your new product release, not that platform upgrade you deluded yourself into thinking is the "most innovative advancement" in the history

Continue reading...

Hootsuite Acquires Naritiv; Conversocial Acquires HipMob

Hootsuite Acquires Naritiv; Conversocial Acquires HipMob

Consolidation among customer experience technology vendors continued today with two acquisitions. Hootsuite acquired a Snapchat analytics solution created by Naritiv, a Los Angeles startup that has helped companies understand and enhance the impact of their digital campaigns on Snapchat.

Continue reading...

VMware Targets Digital Workplaces With Workspace ONE, AirWatch Updates

VMware Targets Digital Workplaces With Workspace ONE, AirWatch Updates

VMware is advancing its mission to reorient businesses around mobile innovation, applications and services with updates to its VMware Workspace ONE solution. Workspace ONE combines identity and enterprise mobility management (EMM) to help organizations securely access business applications and services.

Continue reading...

Marketers Want Better Measurement, Attribution Models

Marketers Want Better Measurement, Attribution Models

Technology is starting to line up with the promise and vision marketers have had for many years, but it still remains more aspirational than actual, according to a survey released today by AdRoll. AdRoll, a San Francisco-based retargeting and prospecting platform, partnered with Qualtrics, a third-party research firm, to

Continue reading...

Gimmal Acquires RecordLion, Promises ‘Most Advanced Digital Workplace’ Solution

Gimmal Acquires RecordLion, Promises 'Most Advanced Digital Workplace' Solution

Gimmal is kicking off life under the ownership of a private equity firm with an acquisition that adds new capabilities to its information management and governance solutions. Houston-based Gimmal, which Rubicon Technology Partners bought in January, today announced the acquisition of RecordLion, an information governance and records management software

Continue reading...

Axway Acquires Syncplicity, Launching New Chapter for EFSS Vendor

Axway Acquires Syncplicity, Launching New Chapter for EFSS Vendor

French-registered, US-based software developer Axway has acquired Santa Clara, Calif.-based Syncplicty. The acquisition is the latest chapter for the enterprise file sync and share (EFSS) vendor, which the company then known as EMC acquired in 2012 and sold to global investment firm Skyview Capital in 2015.  Founded in 2007, Syncplicity

Continue reading...