Author: Pamela Wilson & Jeff Goins

The Book is Launched! Now What?

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Despite some challenges surrounding her launch, Pamela’s book has been released into the wild and has garnered positive reviews. What’s next?

Pamela and Jeff convene one last time to look back on where Zero to Book started and discuss the launch and long-term plans for Pamela’s new book on content marketing.

They share insights about how to give your book a long and profitable life. And they discuss why the best marketing tool has been Pamela’s book itself (and how you can use your book’s content during a book launch).

In this final episode Jeff Goins and Pamela Wilson discuss:

  • Why “Done is better than perfect” is a good mantra for self-publishers
  • How working ahead impacted Pamela’s book launch
  • Jeff’s theory of what resistance means to any work
  • Exciting news about Pamela’s plans going forward — A new book! Courses! And more …

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Cool-Headed Advice for Keeping It Together Just Before Your Book Launch

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Having a powerful launch is important, but it isn’t everything. “The biggest danger to an author,” says Jeff Goins, “is spending all their energy on a launch.”

Publishing your book is the first step in a long game. A published book isn’t urgent, so authors need to get out there, start banging the drum, and keep on banging it for a long time post-launch.

The trait that separates authors who succeed at getting their books in front of their intended audiences, and those who do not, comes down to perseverance.

In this episode Jeff Goins and Pamela Wilson discuss:

  • Jeff’s last-minute, pre-launch mindset tips
  • Compelling arguments for why the long game matters more than the launch
  • Why you should never underestimate the power of people’s awareness of your book
  • The reason it’s imperative to keep talking about your book long after the launch is done

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The post Cool-Headed Advice for Keeping It Together Just Before Your Book Launch appeared first on Copyblogger.

Give Your Book the Best Chance with a Well-Executed Launch

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The timing of your book’s launch is important. But how important is it? Here’s what really matters when you’re ready to launch your book.

In the words of Jeff Goins, “It’s really hard to launch too late and it’s really easy to launch too early.”

A good launch can make a book, while a bad launch can damage your credibility as an author, as well as have a negative effect on sales.

Pamela Wilson and Jeff Goins discuss best practices for a successful launch — and Jeff shares insight and experiences he learned the hard way from his past book launches.

In this episode Jeff Goins and Pamela Wilson discuss:

  • The ideal day of the week to launch your book
  • How the way you’re publishing should influence your launch date
  • Best launch practices for the self-published author
  • Pamela’s super-cool bonus for people who purchase her book

Listen to this Episode Now

The post Give Your Book the Best Chance with a Well-Executed Launch appeared first on Copyblogger.

How to Get Powerful Reviews that Sell More Books

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Reviews can make or break your book sales. Here’s how to get reviews lined up before you launch your book.

There’s nothing sadder than a book sales page with no reviews.

Book reviews help your potential buyers decide if your book will have what they need. Few reviews = meager sales = few reviews. How can you avoid this vicious circle?

In this episode, Jeff talks about how to assemble a “launch team” of people who will review your book and help spread the word as the launch approaches.

Bonus! This episode covers why you might want to read your own work if you decide to create an audio version of your book.

In this episode Jeff Goins and Pamela Wilson discuss:

  • The power of advance reviews and how to line some up for your book
  • The difference between verified and unverified reviews
  • How you can use a private Facebook group as the “campaign headquarters” for your book launch
  • Why asking for book endorsements is super uncomfortable (but is good practice)

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To leave a rating or comment, visit iTunes.

The post How to Get Powerful Reviews that Sell More Books appeared first on Copyblogger.

Pre-Launch Protocol: How to Position Your Book to Be a Sales Success

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Once your book is written, you’ll turn your efforts toward giving it the best possible chance to get attention, engage readers, and sell.

Launching a book happens in three stages: pre-launch, launch, and post-launch.

All three stages have an effect on the long-term sales success of your book. In this episode, Pamela and Jeff talk about best practices for each stage and how to position your book to maximize sales on launch and in the future.

One thing that helps? Getting a few well-known people to endorse your book before it launches.

In this episode Jeff Goins and Pamela Wilson discuss:

  • What “sticky statements” are, and why you need them in each chapter of your book
  • The three-part approach to book launches and how to optimize each stage
  • One surprising fact about book endorsements (that left Pamela speechless)
  • An innovative approach to beefing up opening week sales

Subscribe in iTunes to Listen

To leave a rating or comment, visit iTunes.

The post Pre-Launch Protocol: How to Position Your Book to Be a Sales Success appeared first on Copyblogger.