Author: Pierre DeBois

How YouTube Watch Time Is the Video Metric Marketers Need

How YouTube Watch Time Is the Video Metric Marketers Need

Thanks in part to live streaming, video is increasing in popularity. And marketers who want the best video strategy should look to YouTube because it offers solid analytics to assess the value of campaigns. Google has developed YouTube video metrics that are comparable to TV metrics.

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An Introduction to Instagram Insights

An Introduction to Instagram Insights

Instagram reached 1 billion users this June, which was up from 800,000 last September, according to Statista. With an audience of that size, it was only a matter of time before someone developed an analytics dashboard to help marketers understand performance on the social media platform.

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An Introduction to Instagram Insights

An Introduction to Instagram Insights

Instagram reached 1 billion users this June, which was up from 800,000 last September, according to Statista. With an audience of that size, it was only a matter of time before someone developed an analytics dashboard to help marketers understand performance on the social media platform.

Continue reading...

How Google Analytics Cross Device Reports Improve Attribution and Sales Analysis

How Google Analytics Cross Device Reports Improve Attribution and Sales Analysis

It is always nice to have a map for a journey, but for years marketers had no map to understand the journey customers take across devices.  Google is now looking to provide such a map with Google Analytics cross-device reporting, a capability that the company introduced as part of the

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