Marketers have long focused on the reach of their social media messages as a key measurement. After all, if your post, tweet, video or image is being shared, reach represents how big an audience that asset is potentially making an impression on.
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Thanks in part to live streaming, video is increasing in popularity. And marketers who want the best video strategy should look to YouTube because it offers solid analytics to assess the value of campaigns. Google has developed YouTube video metrics that are comparable to TV metrics.
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Instagram reached 1 billion users this June, which was up from 800,000 last September, according to Statista. With an audience of that size, it was only a matter of time before someone developed an analytics dashboard to help marketers understand performance on the social media platform.
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Instagram reached 1 billion users this June, which was up from 800,000 last September, according to Statista. With an audience of that size, it was only a matter of time before someone developed an analytics dashboard to help marketers understand performance on the social media platform.
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R programming — along with another language, Python — have become vital tools for applying statistical analysis to online sales, digital campaign results or operational activity that supports a marketing plan or business decision.
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It is always nice to have a map for a journey, but for years marketers had no map to understand the journey customers take across devices. Google is now looking to provide such a map with Google Analytics cross-device reporting, a capability that the company introduced as part of the
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As an analytics professional, I get asked about key performance indicators (KPI) all the time. But if someone were to ask me what metric is coming on the horizon, I’d have to point to stats regarding word association.
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Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of sweeping reorganization of its digital ads platform. The two, along with Analytics 360, will now be known as Google Ads, Google Marketing Platform and Google Ad Manager.
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While the analytics world is being transformed by the EU’s General Data Protection Regulation, marketers are discovering a potential new solution to an old challenge: How to best manage data. The challenge has always been how to arrange processes to highlight problems with data.
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On May 25, GDPR enforcement arrives. But on that date another piece of digital history occurs. Klout, the social media dashboard will shut down.
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