As an analytics professional, I get asked about key performance indicators (KPI) all the time. But if someone were to ask me what metric is coming on the horizon, I’d have to point to stats regarding word association.
Continue reading...Author: Pierre DeBois
Google Rebrands AdWords and DoubleClick to Google Ads
Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of sweeping reorganization of its digital ads platform. The two, along with Analytics 360, will now be known as Google Ads, Google Marketing Platform and Google Ad Manager.
Continue reading...How Marketers Can Plan Data Mining With R Programming
While the analytics world is being transformed by the EU’s General Data Protection Regulation, marketers are discovering a potential new solution to an old challenge: How to best manage data. The challenge has always been how to arrange processes to highlight problems with data.
Continue reading...How the Fall of Klout Marks the Rise of Advanced Social Media Analytics
On May 25, GDPR enforcement arrives. But on that date another piece of digital history occurs. Klout, the social media dashboard will shut down.
Continue reading...Google Analytics Data Retention: A New Feature for Keeping Data Safe
As they assess the fallout of Facebook’s Cambridge Analytica difficulties and prepare for the European Union’s General Data Protection Regulation (GDPR), data analytics practitioners have shifted from looking for new ways to collect and analyze data to thinking about how long data should be retained.
Continue reading...Understanding Google AdWords Days to Conversion Metric and Notes
It’s terrific to gain conversion from paid search ads that have been clicked, but one question that comes up among marketers is how long should those conversions take? The question is not arbitrary. Marketers have sought speedy conversions online, especially if a business model is based upon digital sales.
Continue reading...Why Data Scientists Need Room to Explore
Every business feels the pressure to adopt business intelligence, but many are struggling with how and where to best incorporate data scientists and analysts into their teams. No one company has an advantage so far.
Continue reading...Understanding Google Analytics Audiences Report
Marketers can have difficulty recognizing what dimensions should appear side by side in a report. Many managers work to identify key performance indicators (KPI), but they may easily argue about what supporting metrics should be monitored in a dashboard setting.
Continue reading...What’s Inside the Google Search Console Update
Google started its spring cleaning a little early this year in the form of an update to its Google Search Console. The new Google Search Console, previously known as Google Webmaster Tools, now sports a redesigned interface aimed at making it easier for users to analyze patterns.
Continue reading...Amazon Go Pushes the Limits of Mobile Commerce
Amazon is cashing in on consumer's desire for convenience and the blurring lines between online and offline experiences with Amazon Go. The prototype store opened in Seattle last week, with people lining up to experience the cashless, checkout-free brick and mortar store, where customers can just walk in, take what
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