It’s terrific to gain conversion from paid search ads that have been clicked, but one question that comes up among marketers is how long should those conversions take? The question is not arbitrary. Marketers have sought speedy conversions online, especially if a business model is based upon digital sales.
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Every business feels the pressure to adopt business intelligence, but many are struggling with how and where to best incorporate data scientists and analysts into their teams. No one company has an advantage so far.
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Marketers can have difficulty recognizing what dimensions should appear side by side in a report. Many managers work to identify key performance indicators (KPI), but they may easily argue about what supporting metrics should be monitored in a dashboard setting.
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Google started its spring cleaning a little early this year in the form of an update to its Google Search Console. The new Google Search Console, previously known as Google Webmaster Tools, now sports a redesigned interface aimed at making it easier for users to analyze patterns.
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Amazon is cashing in on consumer's desire for convenience and the blurring lines between online and offline experiences with Amazon Go. The prototype store opened in Seattle last week, with people lining up to experience the cashless, checkout-free brick and mortar store, where customers can just walk in, take what
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Silos appear on farms, but they also appear in businesses in the form of data silos scattered among different departments. Managers now recognize the urgent need to remove data silos, because a holistic understanding of the data flow within a business is crucial for optimizing the customer experience.
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Chatbots have become what apps once were: shiny new must-have items that retailers and businesses are lining up to deploy. But when you start using any new media, be it an app, a website or a chatbot, you have to monitor its performance to make sure it’s effective.
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Every shopper wants to get bargains online, especially during the holiday shopping season. With that in mind, Google has added a few features to AdWords to help retailers and marketers improve the take rate on their online deals.
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Today’s marketers can pinpoint precisely where customer activity occurs based on data as simple as a hashtag, a location mention or a photo. Marketers also have a multitude of sources to mine to understand where that customer activity occurs. Take images, for example. The Atlantic referenced a 2014 Kleiner Perkins
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In today’s hyper-connected world, marketers must work tirelessly to avoid or manage associations with current events or risk potentially alienating their customers.
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