Tag managers arrived on the technology scene years ago, making analytic tag adjustment easier for marketers. Over the years, they have saved marketers time by making it possible to integrate sources for reporting.
Continue reading...Author: Pierre DeBois
How Data Visualization Tools Are Making Self-Service Analytics Easier
Visualization is critical in digital analytics. After all, visual representations of data can, for example, tell you at a glance how well your marketing efforts are doing.
Continue reading...How Marketers Can Recognize the Signs of Ad Fatigue
If your marketing team is feeling exhausted by the volume of campaigns, they're not alone. Ad fatigue — the feeling people get after a digital ad follows them everywhere they go online — has set in for consumers.
Continue reading...Social Media Marketing: Looking Beyond Reach
Marketers have long focused on the reach of their social media messages as a key measurement. After all, if your post, tweet, video or image is being shared, reach represents how big an audience that asset is potentially making an impression on.
Continue reading...How YouTube Watch Time Is the Video Metric Marketers Need
Thanks in part to live streaming, video is increasing in popularity. And marketers who want the best video strategy should look to YouTube because it offers solid analytics to assess the value of campaigns. Google has developed YouTube video metrics that are comparable to TV metrics.
Continue reading...An Introduction to Instagram Insights
Instagram reached 1 billion users this June, which was up from 800,000 last September, according to Statista. With an audience of that size, it was only a matter of time before someone developed an analytics dashboard to help marketers understand performance on the social media platform.
Continue reading...An Introduction to Instagram Insights
Instagram reached 1 billion users this June, which was up from 800,000 last September, according to Statista. With an audience of that size, it was only a matter of time before someone developed an analytics dashboard to help marketers understand performance on the social media platform.
Continue reading...How Marketers Can Get Started With Time Series Data in R Programming
R programming — along with another language, Python — have become vital tools for applying statistical analysis to online sales, digital campaign results or operational activity that supports a marketing plan or business decision.
Continue reading...How Google Analytics Cross Device Reports Improve Attribution and Sales Analysis
It is always nice to have a map for a journey, but for years marketers had no map to understand the journey customers take across devices. Google is now looking to provide such a map with Google Analytics cross-device reporting, a capability that the company introduced as part of the
Continue reading...Word Association Is Becoming Your Most Valuable Brand Metric
As an analytics professional, I get asked about key performance indicators (KPI) all the time. But if someone were to ask me what metric is coming on the horizon, I’d have to point to stats regarding word association.
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