As the number of data-driven concerns — AI recognition, geolocation data in machine learning models and digital ads settings — bump into real-world concerns, marketers are faced with a growing issue.
Continue reading...Author: Pierre DeBois
How Marketers Can Use Regressions for Better Machine Learning Initiatives
Machine learning can be a gateway to improved pattern recognition in your data. But to walk through that gateway, marketers must first establish if correlations exist in their data. Regression analysis can help here.
Continue reading...Google Data Studio Enhances Report Development With 3 New Features
Google announced three new Data Studio features on Jan. 30 aimed at creating faster insights and easier report development. Let's take a look at all three.
Continue reading...Dimension Reduction: Preparing Marketing Data For Efficient Machine Learning
Decluttering fever is sweeping the country thanks to Marie Kondo. But clutter doesn't only pile up in the physical world — it can be found in our digital worlds as well. Marketers should take the decluttering lessons to heart when it comes to selecting data for their machine learning initiatives.
Continue reading...How the Right Influencers Boost Brands and Analytics
When you were young, you likely had a movie or TV star that you adored seeing on screen or in magazines. Well, TV and magazines have morphed into YouTube and Instagram videos. And with that evolution, young people today discover influencers online.
Continue reading...7 Trends That Will Impact Analytics in 2019
As 2018 draws to a close, instead of taking a look back to review how analytics platforms have changed, I’d like to look at the trends that influenced developments in the field of analytics — and consider how those trends will continue to influence analytics in 2019.
Continue reading...Google Data Studio Updates Calculated Fields to Improve Data Exploration
Calculated fields may appear to be a simple feature to add to any user interface, even an analytics dashboard. In fact, Google first added calculated fields to Google Analytics reports a few years ago.
Continue reading...Beware of Technical Debt in IoT Projects
Just as economists study and worry about national debt, organizations should study and worry about technical debt.
Continue reading...Google Introduces 4 New Search Ad Position Metrics
The major advertising platforms are adjusting metrics to increase transparency of their digital ad systems. Google's latest changes in metrics serves as a reminder to marketers that what previously may have been considered good practice is quite possibly out of date.
Continue reading...Tracking YouTube Video Performance In Google Tag Manager
Tag managers arrived on the technology scene years ago, making analytic tag adjustment easier for marketers. Over the years, they have saved marketers time by making it possible to integrate sources for reporting.
Continue reading...