Author: pr@cmswire.com

A Pragmatic View of Predictive Analytics

A Pragmatic View of Predictive Analytics

Many marketers look at predictive analytics, machine learning (ML) and artificial intelligence (AI) like they do the Jetsons: as a future where an AI-based robot Rosie intelligently takes care of tasks while the people worry about working a three-hour week. The reality, however, is much different.

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How Customer Expectations Are Driving Product Thinking in Some Surprising Places

How Customer Expectations Are Driving Product Thinking in Some Surprising Places

It’s not news that we’re more connected to more devices than ever before and that we’re spending more time on them in every conceivable circumstance. In fact, we might love our connection to social networks and apps too much. But leaps in technology alone don’t explain how deeply the

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International Ecommerce: What Foreign Customers Expect From Your Online Store

International Ecommerce: What Foreign Customers Expect From Your Online Store

Offering consumers a positive digital shopping experience can have an impact on your customer experience (CX), loyalty and sales. And if you sell your products internationally, remember that your foreign customers have the same expectations as your domestic ones: They want great customer and user experiences.

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