Author: pr@cmswire.com

5 Principles of Customer Data for 2019 and Beyond

5 Principles of Customer Data for 2019 and Beyond

These days, it seems customer data is always in the news. Some recent activities include Salesforce announcing Customer 360 across all its clouds via a single customer ID and Microsoft, Adobe and SAP announcing the Open Data Initiative to share customer data across their systems.

Continue reading...

How Leaders Turn Martech Strategies into Tactics

How Leaders Turn Martech Strategies into Tactics

When General Stanley McChrystal led the US Special Operations Task Force into Iraq in 2003, they were ill-prepared to fight Al Qaeda. In his book "Team of Teams: New Rules of Engagement for a Complex World," McChrystal writes, “… we found ourselves losing to an enemy that, by

Continue reading...

The Digital Workplace Hub: The Next Wave in Collaboration

The Digital Workplace Hub: The Next Wave in Collaboration

The collaboration software market has experienced a significant overhaul in the past couple of years: several major players, including Jive and Atlassian, have exited the market, fewer startups are entering the fray, and we've seen the increased blurring of tool segments, for example through the merging of Skype for Business

Continue reading...

Should the Chief Privacy Officer and Chief Information Security Officer Roles Merge?

Should the Chief Privacy Officer and Chief Information Security Officer Roles Merge?

The annual Privacy Security and Risk Conference, which is put on by the International Association of Privacy Professionals (IAPP), used to be attended almost exclusively by privacy professionals. But over the last few years, I have seen an increasing number of security and IT professionals in attendance.

Continue reading...

How SMBs Can Successfully Adopt Chatbots, AI and IoT Marketing

How SMBs Can Successfully Adopt Chatbots, AI and IoT Marketing

Maintaining digital relevance is a priority for most brands, however, according to recent research by Capterra, SMB brands are struggling in this area. The study surveyed over 700 SMB leaders, 47 percent of respondents said they factor technology trends and advancements into their strategic planning.

Continue reading...