Author: pr@cmswire.com

User Experience Debt Is Sapping Our Productivity

User Experience Debt Is Sapping Our Productivity

Imagine you have a big family and a large supply of tableware, but the dishwasher is broken, so you decide not to wash the dishes after each meal. From breakfast through dinner, you accumulate an increasingly larger pile of dishes until you run out of tableware.

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Today’s Product Managers Know Who’s the Boss: The Customer

Today's Product Managers Know Who's the Boss: The Customer

Silicon Valley likes to say (with some justification) that it’s where the future is invented. From technical innovation to upended business models, it’s a major force in how we live and work today. So it’s perhaps counterintuitive to realize that one of its fundamental qualities is almost 100 years old.

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9 Enterprise Voice of the Customer (VOC) Tools You Should Know About

9 Enterprise Voice of the Customer (VOC) Tools You Should Know About

As consumer behaviors and demands continue to evolve, brands are now focusing their efforts on delivering a good customer experience, even if that’s at the (slight) expense of the actual product or service they sell. In fact, a study by Gartner states that nearly 89 percent of companies are competing

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Business Process Management Success Starts With People

Business Process Management Success Starts With People

Many businesses turn to tools and technology to cope with the pace of change and innovation, but at times this emphasis on technical solutions leads executives to overlook the role people play in organizational success.

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Adit Moskovitch: Use Analytics in a More Meaningful Way Throughout the Digital Workplace

Adit Moskovitch: Use Analytics in a More Meaningful Way Throughout the Digital Workplace

A technologist at her core, Adit Moskovitch started out as a “humble programmer” and quickly became intrigued by how to design and even anticipate the user experience. “Customer experience is about ensuring the experience is smooth and sometimes even exciting,” she said.

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Top-of-Funnel Inefficiencies Are Draining Your Sales Pipeline Value and Revenue

Top-of-Funnel Inefficiencies Are Draining Your Sales Pipeline Value and Revenue

B2B marketing teams are increasingly being evaluated on their contributions to the sales pipeline or even revenue. Understandably, demand-generation marketers have as a result focused more on optimizing down-funnel efforts rather than first fixing more problematic top-funnel inefficiencies. Shifting focus to down-funnel efforts is based on false logic.

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Blockchain Makes Inroads in the Enterprise at Consensus

Blockchain Makes Inroads in the Enterprise at Consensus

In 2017, roughly 2,000 people attended The Consensus Conference. Conference organizers expected more than 4,000 attendees at this year's conference in New York City, but ultimately ran out of capacity at 8,500 people. Clearly the cryptocurrency industry is gaining a measure of popularity with the mainstream.

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