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Salesforce Brings Its AI-Powered Einstein to ABM

Salesforce Brings Its AI-Powered Einstein to ABM

The audience at the Paris stop of Salesforce's World Tour got a surprise this morning when Alex Dayon, president and Chief Product Officer Salesforce, unveiled Einstein Account Based Marketing (Einstein ABM). It’s not a product per se, but an orchestration of several Salesforce product capabilities, some existing, some new, with

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