July 4 is Independence Day in the United States, so today we’re honoring the holiday. Hope you’re having a great week, and we look forward to reconnecting tomorrow! Image courtesy Hugh MacLeod.
The last Monday in May is Memorial Day in the United States — a day to remember the men and women who have died in military service. It’s our tradition at Copyblogger to take today off, to honor those sacrifices and to take time for family, community, and gratitude. We look forward to reconnecting tomorrow!
Today is the U.S. holiday set aside to celebrate the life, accomplishments, and legacy of Dr. Martin Luther King, Jr. No marketing lessons, no promotional tie-ins, just our respectful acknowledgement of an American hero. We’ll be back on the blog tomorrow … looking forward to seeing you then. 🙂
Today is Labor Day in the U.S., a time to celebrate the potency and dignity of work — and the regenerating power of a little time off. The Copyblogger team will be back starting tomorrow with lots more content for you … including your September Creativity and Productivity prompts later this week. Have a wonderful
The last Monday in May is Memorial Day in the United States — a day to remember the men and women who have died in military service.
It’s our tradition at Copyblogger to take today off, to honor those sacrifices and to take time for family, community, and gratitude.
We’ll have a full calendar of content for you this week … we look forward to reconnecting tomorrow!
Image courtesy Hugh MacLeod.
TL;DR version: The Rainmaker Platform is shifting from a pure technology play to software with services included before the end of June, at much higher pricing. That means if you want Rainmaker at its current pricing, you should start your free trial now.
When we rebranded from Copyblogger Media to Rainmaker Digital in September of 2015, it was a firm statement that put the Rainmaker Platform at the forefront. But it was also a foreshadowing of where we saw things going.
We knew we were headed from software-as-a-service (SaaS), to software and service to create complete solutions. People need sophisticated marketing technology, yes — but they also need done-for-them services such as design, content, and lead generation strategy.
The technology is only getting more sophisticated, and we plan to remain at the forefront of that with Rainmaker. But sophisticated technology calls for equally sophisticated strategy and execution — and not everyone has that kind of expertise in-house.
Our original goal was to create marketing technology for entrepreneurs and small businesses that are doing content marketing themselves or via freelancers. In the meantime, we’ve been turning away businesses happily willing to pay for a more complete solution.
Our go-forward strategy is to follow what the market is telling us. We’re going to offer you the services that we’ve been teaching and doing for ourselves over the last decade.
A complete Rainmaker solution provider
We’ve been doing service work for our Rainmaker Platform customers for over a year, but it’s been very cautious. There are many ways to develop a client services department, but given that we’ve been product-focused for so long, we weren’t arrogant enough to think we could just pull it off effortlessly.
In that last year, we’ve explored several viable ways to do more for our customers and prospects as a hybrid technology and digital marketing service provider. After careful deliberation, we’ve come up with a path that allows us to expertly provide anything that a Rainmaker user needs.
Rainmaker Digital has entered into a letter of intent to partner with an existing digital agency, Nimble Worldwide. We’ve had a long relationship with Nimble, as they were our email marketing provider for years before we developed our own solution, RainMail.
Effectively, the Rainmaker assets of the company (excluding StudioPress, Synthesis, Copyblogger, Authority, and DCI, which are not affected by this move at all) will be combined with Nimble assets into a new entity, with us as the majority owner.
First of all, that means you can rest assured that the company you know today remains the company you’ll be doing business with going forward. Plus, the Rainmaker side of things will be where I’ll be putting much of my personal attention and effort.
That said, this deal provides instant access to an experienced team of digital marketing professionals and a network of talented contractors that ensures our service solutions are expertly crafted and delivered. This grows the Rainmaker team significantly, without the pain and uncertainty of building an agency from scratch.
The change in business model unfortunately left four of our existing employees without positions, along with the loss of some of our own contractors. That was certainly no fun, and our operations leadership preserved every job possible despite the significant reorganization.
On the brighter side, this will open up a lot of work for our Certified Writers and members of the Genesis design community as we get rolling. We’re very excited to provide additional freelance and employment opportunities to the large ecosystem we’ve cultivated over the years.
To sum up, I’m 100 percent certain that this is the smarter move compared with trying to build an internal agency from scratch. And ultimately, the clear winners in the deal are our customers and prospects.
What can we help you with?
The first meaningful impact of this will be that we’ll be able to do just about anything you need related to your digital marketing efforts. That includes:
- Content creation
- SEO and social
- Adaptive funnel sequences
- Digital advertising and media planning
- Turn-key digital marketing packages
On that last point, we’ll be able to provide clearly defined service bundles that allow you to quit thinking about marketing and focus on the rest of your business. If the ROI is there, why would you say no?
We informed the thousands of existing Rainmaker customers about these new services last week, and the response has been enthusiastic. That means if you decide to get on board with the Platform before the switch, you’ll have the benefit (but not the obligation) of access to these services as well.
We’ll be rolling out access to both project-based and retainer-based solutions in the coming months. Once things are live, we’ll let you know here.
The end of “off the shelf” Rainmaker
All of this restructuring is aimed at offering you more options from a trusted source. Of course, with any major escalation in value, there are changes to the way things have been.
The biggest change is that going forward, we will no longer sell the Rainmaker Platform “a la carte.” In other words, the sales process will become more hands on, and less like a “pull out your credit card and sign up online” SaaS.
All future sales of the Platform will be bundled with services, and at a significantly higher price. We’re anticipating that this change will happen before the end of June, 2017.
So, if you’ve been contemplating the Platform, but don’t feel like you need additional service components, you should start your free trial before the switch happens. We’ll naturally send out reminders before the point of no return.
Exciting stuff to come … stay tuned! Feel free to ask questions in the comments, and I’ll get back to you as soon as I can.
The post Last Chance to Get the Rainmaker Platform at the Current Pricing appeared first on Copyblogger.
The blog is taking today off to honor the life and work of Dr. Martin Luther King, Jr.
“Faith is taking the first step even when you can’t see the whole staircase.”
– Martin Luther King, Jr.
We hope you’ll join us in spending a few moments today reflecting on the power dreams can have when they’re pursued with courage.
Of course, Dr. King also left a legacy of masterful writing. Here are some more quotes to inspire your day:
See you tomorrow!
“At the grave of a hero we end, not with sorrow at the inevitable loss, but with the contagion of his courage; and with a kind of desperate joy we go back to the fight.” – Oliver Wendell Holmes, Jr.
Oliver Wendell Holmes, Jr. fought in the Civil War, enlisting with the Massachusetts militia during his senior year of college. He suffered numerous wounds and nearly died of dysentery.
After three years, in 1864, Holmes was able to walk away from military service. He would go on to live another 71 years, ultimately becoming one of the best-known and most oft-cited U.S. Supreme Court Justices in history. (He defined “clear and present danger,” for example.)
Holmes would serve all the way until just a couple of months before his 91st birthday. His was a full and vibrant life.
Unfortunately, so many of the men Holmes fought with and against in the Civil War did not make it home. Nor have so many of the men and women who have fought in the wars that have occurred since. So much life unlived. So much potential unable to be fulfilled.
Today, those of us in the U.S. pause to honor these men and women — those whose lives ended, as Holmes wrote, “at the grave of a hero.”
As Ronald Reagan said, “It’s a day to be with the family and remember.”
We’ll be back tomorrow with our usual content schedule.
By the way, if you’re interested in learning the history of Memorial Day — did you know it was originally called “Decoration Day” or that a national moment of remembrance takes place at 3:00 p.m. local time? — here is a short video and article from the History Channel.
Flickr Creative Commons Image via A Nowak.
Things may look a little different since the last time you stopped by our place.
We’ve been working as a team to build a new home for our Copyblogger content since last year.
Today is open house day, so come on in and I’ll give you a tour.
Why did we redesign Copyblogger?
I’ll be the first to admit it: redesigning Copyblogger was a little like turning in your perfectly good late-model car, which is in excellent condition (and getting great mileage), for something new, because it’s … shinier?
In other words, why redesign a site that already looked great?
In our case, our business has changed pretty dramatically since Copyblogger was last redesigned back in 2013.
In those days, the Copyblogger website was the single hub that served as a jumping off point for everything we did as a company — our educational products, our software, our original podcast.
Today, our company offers a wide variety of products and services, and this site is no longer the single hub for all of them. We now have a group of sites, and each serves a different audience.
What do we do today? At Rainmaker Digital, we:
- Are the creators of the Rainmaker Platform, an all-in-one website solution for online marketing and sales
- Are the company behind StudioPress, creator of the industry-leading Genesis Framework and StudioPress premium WordPress themes
- Offer Rainmaker.FM, our podcast network for digital marketing, sales, and business advice
- Have founded the Digital Commerce Institute, which features Digital Commerce Academy for digital business training, and the Digital Commerce Summit — our live event in Denver (coming this October)
And of course, we have Copyblogger.
On this site, we teach you how to master content marketing (notice the new tagline on the top left of the site).
Content marketing is our main focus. It drives what we create and keeps us dreaming up new ways to teach, share, and guide you as you develop your content marketing chops.
The old site didn’t fit what Copyblogger is today, so it was time for a change.
What has changed on Copyblogger?
Because we know people have a strong preference to read their content or listen to their content, but generally not both at once in the same place.
So now, Articles have a tab and Audio has a separate tab. To see and listen to the latest Rainmaker.FM episodes, visit the Audio tab.
Learn more about what interests you most with our new mini courses
Our new site features four “mini courses” you can sign up for.
We curated the best content from the Copyblogger archives and put together a series of emails that will deliver that content to you over time, so you can read, absorb, and learn from it.
Sign up in the sidebar or below any post on the site.
The new design features a streamlined navigation menu, an easy-on-the eyes serif font for body text, and a clear, clean appearance thanks to the design wizardry of Lead Designer Lauren Mancke.
We were aiming for a magazine-like feel for this site redesign, and thanks to Lauren and our expert developers, we got it.
Our updated home page highlights our products, our customers, and our free education in a new and innovative way. Take a look.
What are those strange fields at the end of this post?
You may notice an unfamiliar section directly below this post. That’s right: comments are back on Copyblogger.
If you’ve been in our community for any length of time, you know we run a lot of experiments around here and enjoy sharing our results with you.
On a site this size, moderating comments took an enormous amount of time and energy — time and energy we preferred to devote to:
- Building and launching the Rainmaker Platform
- Launching Rainmaker.FM, our podcast network
- Creating and inviting you to join our newest educational program, DigitalCommerce.com
That’s just a taste of what we’ve done as a company in the time since we closed comments on the blog.
But that was then, and this is now.
Bringing back comments was important to me personally. As a Copyblogger guest writer, one of my favorite things about writing for this site was interacting in the comment section at the bottom of my posts. And now, as the editorial team lead, I’ve missed the immediate feedback comments provide.
So, we’re bringing comments back. But this is still a huge site with a big audience that gets a lot of traffic.
And we haven’t forgotten that moderating and responding to comments can soak up all your creative energy if you don’t have healthy boundaries around them (like a Comment Policy, for starters).
That’s why in this current experiment with comments, we’re going to keep them open for only seven days after publication.
Want to join the discussion? You have a full week to do so. Seven days after an article is published, its comments will close.
Tell us what you think in the comments
It brings me great joy to be able to invite you to tell us what you think of the Copyblogger redesign in the comments.
Let us know your thoughts! We can’t wait to hear them.
The post That Was Then, This Is Now: Welcome to the New Copyblogger Website appeared first on Copyblogger.
AKA the Episode Where Sonia Seizes All the Power …
If you’re reading this on New Year’s Eve, you’re probably a diehard. (Which we love, by the way.)
You might have been reading and listening to Copyblogger content for a long time now. And you may well know our original podcast, The Lede.
It started life as Internet Marketing for Smart People (audio edition) with Robert Bruce and Brian Clark, then over time morphed into The Lede, most recently hosted by Jerod Morris and Demian Farnworth.
In 2016, the show is transforming once again, and The Lede becomes Copyblogger.FM.
And I (ahem) kicked all those jokers off the platform and am taking over.
Last time I saw Farnworth, he was demolishing his console with his lightsaber, but I’m sure he’ll get past it. We’re here for you, bro.
What’s the new show about?
Copyblogger.FM is about content marketing, first and foremost. We’ll be covering:
- Emerging trends
- Interesting disasters
- Enduring best practices
- Worthwhile news
- Practical strategies and tactics
We’ll also let you peek behind the scenes at the content strategies for the Copyblogger blog and Rainmaker Digital as a company, so you can learn from our experiments and observations.
And I may go on a rant once in a while.
If you’re already subscribed to The Lede, Copyblogger.FM will use the same feed, so you can just keep listening to the new incarnation without doing anything special.
If you’d like to try it out, you can find us here: Copyblogger.FM.
Serious thanks to our great team
Kidding aside, I want to thank Jerod and Demian (and Robert and Brian) for all of the hard work and insights they’ve delivered over the years. They’ve created something valuable, and I promise I will work hard to keep building on what they’ve created.
They will, of course, be showing up on the new version of the show with their wisdom and occasional shenanigans. We’ll also see lots of Pamela Wilson, our EVP of Educational Content, who will be sharing behind-the-scenes news about Copyblogger.
The team and I are greatly looking forward to seeing you there!
The Cornerstone Content Challenge
Have you signed up yet for our January Content Challenge?
We’re going to be walking folks just like you through a powerhouse strategy to make your site more authoritative, more attractive to your audience, and just plain more awesome. We’ve got tutorials, a free webinar, and even a pop-up forum to help you get it done. And it’s all free.
Footnote: By the way, yes, I’ll still be producing my own show, Confessions of a Pink-Haired Marketer, which is focused more on who we are as individuals and how that plays out in our work and business lives.
That one is around 80 percent rant and 20 percent strategy; on Copyblogger.FM, we plan to reverse that ratio.