Tag Archives: adobe

Adobe Closes $4.75B Marketo Acquisition, Acquia Teams With Elastic Path, More News

Adobe Closes $4.75B Marketo Acquisition, Acquia Teams With Elastic Path, More News

Adobe has finalized its $4.75 billion acquisition of Marketo. The companies announced the marketing technology mega deal in September and made the deal official on Halloween.  The deal may spook competitors in the digital marketing space because it brings together two heavy hitters: Adobe and its strength in

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Oracle Announces Oracle CX Unity, Skyword Merges with TrackMaven, More News

Oracle Announces Oracle CX Unity, Skyword Merges with TrackMaven, More News

Oracle announced Oracle CX Unity this week at its customer conference Oracle Open World in San Francisco. Oracle CX Unity is designed to help marketers and customer experience professionals manage customer data and deliver experiences across known and unknown interactions.

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Adobe Acquires Marketo: Good Things Are Seldom Cheap

Adobe Acquires Marketo: Good Things Are Seldom Cheap

Last week, Adobe Systems Inc. announced it had reached an agreement to acquire leading marketing automation firm Marketo from Vista Equity Partners for $4.75 billion. This marks the second time this year that Adobe has made a major play at expanding its dominant grip around the digital marketing space.

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Adobe in Talks to Buy Marketo, SAP Updates Marketing Cloud, Other News

Adobe in Talks to Buy Marketo, SAP Updates Marketing Cloud, Other News

Adobe is in talks to buy Marketo, according to a Reuters report published Thursday. The acquisition would unite two marketing technology powerhouses, giving Adobe, known for its B2C digital experience software, some substantial B2B marketing automation capabilities. Adobe is based in San Jose, Calif.

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SurveyMonkey Files IPO, Forrester’s CX Certification, More News

SurveyMonkey Files IPO, Forrester's CX Certification, More News

SurveyMonkey filed for an initial public offering (IPO) with the United States Securities and Exchange Commission (SEC) through its parent SVMK, Inc this week. The San Mateo, Calif.-based SurveyMonkey provides survey software products that enable organizations to survey customers, employees and the markets they serve.

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SilverStripe Updates, NetlifyCMS 2.0 Launched, More News

SilverStripe Updates, NetlifyCMS 2.0 Launched, More News

Following the launch of SilverStripe 4 in Nov. 2017, SilverStripe have launched versions 4.1 and 4.2. The latest releases come with the following new features: A more redefined React-driven interface and better support for the latest versioning system to help developers build better products for their customers.

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