Tag Archives: adobe

Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration

Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration

Forrester's latest Wave for Digital Experience Platforms (DXP) emphasized vendors' "breadth of the portfolio and quality of integration."  Providers that do well in each area bring digital experience practitioners the "best of both worlds," Forrester senior analyst Mark Grannan told CMSWire in an interview this week.  Grannan wrote the report

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Forrester Boots Adobe, Names Oracle Lone Digital Experience Platform Leader

Forrester Boots Adobe, Names Oracle Lone Digital Experience Platform Leader

Forrester made a significant change in the leaderboard of its Digital Experience Platforms Wave released last week:  Oracle is now the lone leader, displacing Adobe. This is the third time Forrester evaluated digital experience platform vendors, also producing Waves in 2014 and 2015.  Oracle was a “contender” in 2014

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Adobe Integrates Data Management Platform With Analytics for Audience Insights

Adobe introduced Audience Analytics for Adobe Audience Manager (AAM) in beta this week, bringing together its Audience Manager data management platform and its Analytics solution.   It follows the release of Adobe Analytics Cloud in March at Adobe Summit, which the San Jose, Calif.

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Adobe Campaign Update Improves Analytics, Multi-Language Emails

Adobe Campaign Update Improves Analytics, Multi-Language Emails

Adobe has released new features for its email marketing platform aimed at helping marketers act on insights, send multi-language email campaigns and access more design templates. Adobe announced the updates to its Adobe Campaign platform, part of the Adobe Marketing Cloud. Campaign helps marketers send contextual email and cross-channel

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Hootsuite Integrates Adobe Digital Assets for Social Content

Hootsuite Integrates Adobe Digital Assets for Social Content

Hootsuite is bringing Adobe and its 90 million digital visual assets into its social media management ecosystem. The Vancouver, BC-based social media management platform announced today an integration with Adobe Creative Cloud and Adobe Stock, which includes 90 million stock photography assets.

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DM Roll-up: Has WhatsApp Added Stickiness with File Sharing?

Earlier this month CMSWire’s Kaya Ismail made a very strong case for making WhatsApp part of an organization's marketing strategy.  WhatsApp is now more than just a messaging app — even if it started life that way — offering a host of functionality that modern marketers will find useful.

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Adobe Auto-Target Aims for Sensei-Fueled ‘One-Click’ Personalization

Adobe has injected machine learning capabilities into its Adobe Target optimization and personalization solution in a move designed to offer "one-click personalization." The machine-learning capabilities are powered by Adobe Sensei, Adobe’s artificial intelligence (AI) framework the San Jose, Calif.-based company introduced last November, which is now integrated throughout its Adobe Experience Cloud.

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