Tag Archives: advertising

Marketing: The Truly Original Fake News

Marketing: The Truly Original Fake News

Some marketers are deluded. Too much hype, spin, fake news. While 87 percent of marketers say they are delivering engaging customer experiences, nearly half of consumers say that brands don’t even meet their basic expectations, according to a recent survey published by Acquia (registration required). Another 2018 study run by

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Avoid ‘All-or-Nothing’ Advice to Get Smarter about Your Business and Marketing

Most sites that teach digital business and marketing have absolutist prescriptions. “You must do this.” “You must never do that.” But the web is a complicated place. And rigid, black-and-white advice will only take you so far. This week, we talked about three ways to navigate the subtleties of conducting business online. On Monday, Stefanie
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Writing Facebook Ads in a Sensitive Topic? Try These 4 ‘Tricks’ that Work … and Get Approved

If you’ve spent any time in marketing discussion groups, you’ve probably heard how difficult it can be to get Facebook to approve your ads … depending on which industry you’re in. You may have thought: “Zuckerberg sure seems like a tyrant who hates marketers.” But when you look at ads from Facebook’s point of view,
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The post Writing Facebook Ads in a Sensitive Topic? Try These 4 ‘Tricks’ that Work … and Get Approved appeared first on Copyblogger.

New Tech, New Solutions: Why the Rise of AI Requires a New Kind of Transparency

New Tech, New Solutions: Why the Rise of AI Requires a New Kind of Transparency

Artificial intelligence (AI) is making advertising more effective, but it’s also making it more opaque. With each new layer of automation, human beings are moved one step further from the most crucial marketing decisions of any digital campaign.

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Marketing Doesn’t Have to Be Sleazy: 5 Real-World Examples

In my youth, a former coworker once told me, “I’d never date anyone who works in marketing.” When I inquired about his reasoning, he replied: “It’s just so sleazy. Choosing that line of work says a lot about a person.” Since I was young and impressionable, that sentiment stayed with me. So I was naturally
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The post Marketing Doesn’t Have to Be Sleazy: 5 Real-World Examples appeared first on Copyblogger.

Verizon Closes Yahoo Deal, Announces Layoffs

Verizon Closes Yahoo Deal, Announces Layoffs

Verizon closed its $4.5 billion acquisition of Yahoo’s core business this week and with it came Yahoo CEO Marissa Mayer's resignation and news of layoffs.  Reuters news agency reported Verizon will slash at least 2,000 jobs as it integrates Yahoo into AOL, which Verizon bought two years ago.

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