Tag Archives: ahava leibtag

The Curious Case of the Black Leggings (and Why Leaving Facebook Isn’t Really an Option)

The Curious Case of the Black Leggings (and Why Leaving Facebook Isn’t Really an Option)

Recently, I noticed that most of my black leggings were looking like a hot mess. I decided it was time to up my leggings game in general, so I posted on Facebook for recommendations. Whoa. People are fanatical about their brand choices for leggings.

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The Quality vs. Quantity Debate in Content Marketing Continues (Sigh)

The Quality vs. Quantity Debate in Content Marketing Continues (Sigh)

Recently, many of the experts you know and love predicted that content marketers will focus on quality not quantity in 2018.  This bothers me. Why is this treated as a groundbreaking prediction? Shouldn’t we have been focused on quality all along? Publishing For All the Wrong Reasons Content marketing is

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Marketers: Stop Abusing Your Email Lists

Marketers: Stop Abusing Your Email Lists

What is up with email marketing right now? Have you noticed the “whiny toddler” emails you’re getting lately? The insistent subject lines, the aggressive, wheedling tones, the shrill shouting for your attention? I was recently at a conference and the amount of email I got from vendors was ridiculous —

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Enough Already About the Value of Content

Enough Already About the Value of Content

I am sick of reading everyone’s trends for 2017 about content value: “For 2017 it’s not quantity, it’s quality.” “Marketers will be producing for value, not volume.” “You’ll see better content out there, not more content out there.” Right. Because marketers are always looking to produce content with no value.

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Why Content Struggles Against Design

Why Content Struggles Against Design

For years now, content strategists have pleaded with the design community to put content first. And as a whole, the design community is positive, recognizing that content strategy is imperative to an excellent product. However, when it comes to revising or critiquing content, we’ve fallen short of the design community.

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What the Bendy Straw Can Teach You About Universal Content

What the Bendy Straw Can Teach You About Universal Content

One of the most common questions I get asked is, “How do we convince our stakeholders that they need to speak the language of the audience?”  Concerns about dumbing things down, using plain language and keeping copy short make sophisticated stakeholders nervous.

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