Tag Archives: ai

5 Dreamforce Conference Takeaways

5 Dreamforce Conference Takeaways

Salesforce came out with its usual bevy of announcements during last week’s Dreamforce conference in San Francisco that featured nearly 200,000 attendees. The news included extended partnerships with Google, the debut of a platform designed to unify cross-channel customer experiences and the expansion of a global alliance with

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Hyper-Relevant Experiences Are Only as Good as Your Data

Hyper-Relevant Experiences Are Only as Good as Your Data

Last year, Forrester found that 54 percent of marketers are using artificial intelligence (AI) to personalize messaging across channels to drive growth. AI promises to deliver “hyper-relevant” experiences for consumers, making marketing more meaningful and compelling, increasing value and loyalty.

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Artificial Intelligence: Marketer’s Dream or More Pressure to Perform?

Artificial Intelligence: Marketer's Dream or More Pressure to Perform?

The emergence of artificial intelligence in marketing has spurred an influx of affordable and accessible marketing automation tools that aid marketers when it comes to completing mundane tasks like finding stock photos, proofreading copy, social media marketing, and even lead generation.

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Is Your Enterprise Ready for ‘Democratized AI’?

Is Your Enterprise Ready for 'Democratized AI'?

Gartner's recently published Hype Cycle for Emerging Technologies, 2018 identified five distinct emerging technology trends which, the report says, will blur the lines between humans and machines. The Hype Cycle for Emerging Technologies report  (fee charged) is the longest-running annual Gartner Hype Cycle and offers perspective on the technologies and

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