Tag Archives: ai

Natural Language Generation Accelerates Content Marketing, But Keep Your Hands on the Wheel

Natural Language Generation Accelerates Content Marketing, But Keep Your Hands on the Wheel

The amount of content needed to create engaging digital experiences has easily doubled, maybe even tripled. Why? The payoff is big.  More current and targeted content leads to improved digital experiences, resulting in deeper customer engagement and increased revenues.

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How AI is Changing Content Marketing Today and in the Future

How AI is Changing Content Marketing Today and in the Future

Artificial intelligence is already helping marketers succeed in a number of ways, from efficiently engaging website visitors via chatbots to conducting predictive analytics campaigns .  But what about artificial intelligence and its relationship with content marketing in particular? We’ve asked some marketing experts, and they came up with four distinct,

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Why Your Approach to Chatbot and IVR Projects Is All Wrong

Why Your Approach to Chatbot and IVR Projects Is All Wrong

Businesses today treat interactive voice response (IVR) and chatbots for customer service like any other IT project: gather requirements, define solution architecture, choose vendor, purchase platform, install/configure platform (the latter is still needed, even in the SaaS model), build IVR scripts on platform, test, deploy, end of project.

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Workers Are Using AI at Home, Not in the Workplace. Here’s Why

Workers Are Using AI at Home, Not in the Workplace. Here's Why

Employees are willing and ready to work with artificial intelligence (AI), but businesses aren't training them on the skills needed to do so or in some cases, failing to introduce the tools at all.  So found a recent survey released by Redwood City, Calif.-based Oracle  and research firm Future Workplace.

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