Tag Archives: ai

Establishing AI Ethics in Marketing

Establishing AI Ethics in Marketing

Artificial intelligence is here and to be successful and effective, AI needs empathy to and for the audience it serves. For the organizations using AI in customer- or employee-facing programs, they need to understand and account for the technology’s biases.  John Mattison, MD, CIO of Kaiser Permanente, shared those

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How SMBs Can Successfully Adopt Chatbots, AI and IoT Marketing

How SMBs Can Successfully Adopt Chatbots, AI and IoT Marketing

Maintaining digital relevance is a priority for most brands, however, according to recent research by Capterra, SMB brands are struggling in this area. The study surveyed over 700 SMB leaders, 47 percent of respondents said they factor technology trends and advancements into their strategic planning.

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Re:Invent Shows Amazon Is Accelerating Its Efforts in AI

Re:Invent Shows Amazon Is Accelerating Its Efforts in AI

Elvis and Las Vegas go hand in hand and in that area, as in many others, AWS re:Invent delivered. Now a bellwether for the tech industry, AWS re:Invent 2018 drew over 50,000 customers, partners and analysts to Las Vegas last week to showcase the scale and breadth of the company.

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The Final Steps in Data Mobilization: Analytics and AI

The Final Steps in Data Mobilization: Analytics and AI

Analytics and artificial intelligence (AI) are two of the hottest topics in the technology industry today. Unfortunately, they are also two of the most widely misunderstood and misapplied topics.  From performing the job of radiologists to redefining the world of art, it's widely assumed AI in particular will be

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Nobody Cares About Your Cute Chatbot

Nobody Cares About Your Cute Chatbot

Building a chatbot can be a tricky affair. How playful should the chatbot be? How many hundreds of emoji-filled responses and whimsical replies should you build in? Should you personalize responses based on the weather in the end-user’s location? If you find yourself asking these questions — stop.

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Stop Waiting on the AI Sidelines: Here’s How to Take the Plunge

Stop Waiting on the AI Sidelines: Here's How to Take the Plunge

More than half of enterprises say artificial intelligence (AI) will play a major role in their organization’s future projects, according to a recent O'Reilly survey. However, the study said, 71 percent of respondents have not yet gotten started. A McKinsey survey found a similar disparity, with companies bullish on

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Confused by AI Hype and Fear? You’re Not Alone

Confused by AI Hype and Fear? You’re Not Alone

As someone working in machine learning, the hype around AI is both exciting and troubling. Although it’s great people want to discuss developments in the field, the way they talk often has the unintended effect of obscuring the meaning of key terms.

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