Tag Archives: ajay khanna

5 Principles of Customer Data for 2019 and Beyond

5 Principles of Customer Data for 2019 and Beyond

These days, it seems customer data is always in the news. Some recent activities include Salesforce announcing Customer 360 across all its clouds via a single customer ID and Microsoft, Adobe and SAP announcing the Open Data Initiative to share customer data across their systems.

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Worried About the Amazon Effect? Let Data Show You the Way

Worried About the Amazon Effect? Let Data Show You the Way

Amazon recognized the long tail opportunity in the market and used the web to revolutionize how we buy and sell. Today, Amazon and Chinese rival Alibaba are challenging organizations in every industry. Alibaba recently set a record with single-day sales of $25.3 billion, and Amazon added Whole Foods and got

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Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Managing customer data is a task that requires capabilities of both master data management (MDM) and customer data platform (CDP) technologies. Wikipedia defines a customer data platform as “a marketer-based management system [that] creates a persistent, unified customer database that is accessible to other systems.

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Transparency: A New Ingredient in Customer Experience

Transparency: A New Ingredient in Customer Experience

Consumers, led by millennials and Generation Z, are making purchase decisions based on factors beyond product quality and cost. For many, a manufacturer's or retailer's perceived ethical business practices can drive the decision to buy or not to buy. We’ve seen consumers question companies like Uber and Trader Joe’s about

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Putting Machine Learning to Work on Customer Data

Putting Machine Learning to Work on Customer Data

Businesses large and small are being lured in by the potential of artificial intelligence (AI), machine learning (ML), deep learning and cognitive computing, while others are still trying to figure out how to tell them apart. It's easy to fall under the spell of technology that promises to solve

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Great Customer Experiences Start with Operational Excellence

Great Customer Experiences Start with Operational Excellence

The biggest factor impacting the customer experience isn't the front-line employees or the last touch customer-facing applications — it's the operational systems buried a few layers down in the enterprise architecture.   Companies often misinterpret customer experience to mean the experience at the last touchpoint.

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