Tag Archives: analytics

What Is Deep Learning and How Does it Relate to AI?

What Is Deep Learning and How Does it Relate to AI?

Google’s AlphaGo made history in May 2017 when it defeated Ke Jie, the world’s reigning champion of the ancient Chinese game Go. It was the first computer program to defeat a professional human Go player, much less a world champion. Later that year, Google introduced AlphaGo Zero, an even

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Understanding Google AdWords Days to Conversion Metric and Notes

Understanding Google AdWords Days to Conversion Metric and Notes

It’s terrific to gain conversion from paid search ads that have been clicked, but one question that comes up among marketers is how long should those conversions take? The question is not arbitrary. Marketers have sought speedy conversions online, especially if a business model is based upon digital sales.

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How to Build a Successful Data Analytics Team

How to Build a Successful Data Analytics Team

What team members do you need to build a successful data science or analytics team? This question comes up with increasing frequency as businesses introduce more data-driven processes across their organizations.  For those of you outside the analytics realm, let’s demystify the multiple roles essential to a functioning team.

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5 Considerations for Marketing Key Performance Indicators (KPIs)

5 Considerations for Marketing Key Performance Indicators (KPIs)

Only about one-third of marketers believe their team understands the ROI of their marketing plans, according to the Marketers’ Confidence Index released last month by the American Marketing Association and Kantar Consulting. Perhaps this is because those organizations lack strong key performance indicators (KPIs) that accurately measure against their

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