Tag Archives: analytics

The Final Steps in Data Mobilization: Analytics and AI

The Final Steps in Data Mobilization: Analytics and AI

Analytics and artificial intelligence (AI) are two of the hottest topics in the technology industry today. Unfortunately, they are also two of the most widely misunderstood and misapplied topics.  From performing the job of radiologists to redefining the world of art, it's widely assumed AI in particular will be

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Will Robotic Process Automation Make its Mark in Marketing?

Will Robotic Process Automation Make its Mark in Marketing?

Marketers long for automation and currently have tools available like Marketo, Eloqua and HubSpot to help. Some see the emergence of Robotic Process Automation (RPA) software helping marketers automate and gain an analytical edge on their customers. In fact, RPA took center stage at the Martech Conference East in

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Where Analytics and Machine Learning Meet

Where Analytics and Machine Learning Meet

Take a dive into any discussion about predictive analytics, and it is likely that you will find the terms machine learning and analytics interchanged regularly. It is understandable given that both are related, but they are not the same thing. However, Sam Underwood, VP of business strategy with Futurety,

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