Tag Archives: analytics

Gaining Customer Experience Insights: A New Twist on an Old(er) List

Gaining Customer Experience Insights: A New Twist on an Old(er) List

In God we trust, all others bring data ― attributed to W. Edwards Deming  While researching statistics for a presentation earlier in the year, I stumbled upon a recording of an old (2015) webcast done by a longtime customer experience guru, Bruce Temkin. The title of the webcast, “5

Continue reading...

3 Resources for Creating More Courageous Content

Sometimes, we’re fearless with our writing and content. We know what we want to say, and we pour it onto the page with passion and courage. Other times … not so much. Nerves or a lack of confidence can keep you from publishing excellent work. This week, we’ve got three resources that will get more
Read More...

The post 3 Resources for Creating More Courageous Content appeared first on Copyblogger.

How Bad Data is Ruining Sales and Marketing Forecasts (And What to Do About It)

How Bad Data is Ruining Sales and Marketing Forecasts (And What to Do About It)

Bad data costs the United States more than $3 trillion per year according to the “Data Doc,” Thomas C. Redmond. In a Harvard Business Review (HBR) article published in 2016, he explained it this way, “salespeople waste time dealing with erred prospect data; service delivery people waste time correcting flawed

Continue reading...

The Practical Steps that Help More Marketers Use Data

Everyone knows that if you want to be a savvy modern marketer, you need data. Agencies tout their expertise in data-driven marketing, big brands herald a new age driven by big data trends, and it’s standard practice to have Google Analytics set up on your website. But let’s get real. You might have Google Analytics
Read More...

The post The Practical Steps that Help More Marketers Use Data appeared first on Copyblogger.

Improve Employee Productivity With Internal Analytics

Improve Employee Productivity With Internal Analytics

In the 2018 Big Data Executive Survey by management consultancy NewVantage Partners, 97 percent of the nearly 60 respondents said that their companies are investing in data analytics, big data and artificial intelligence. That’s not surprising. Executives intrinsically understand the power of analytics in attracting customers and growing a business.

Continue reading...