Tag Archives: analytics

Dimension Reduction: Preparing Marketing Data For Efficient Machine Learning

Dimension Reduction: Preparing Marketing Data For Efficient Machine Learning

Decluttering fever is sweeping the country thanks to Marie Kondo. But clutter doesn't only pile up in the physical world — it can be found in our digital worlds as well. Marketers should take the decluttering lessons to heart when it comes to selecting data for their machine learning initiatives.

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The Final Steps in Data Mobilization: Analytics and AI

The Final Steps in Data Mobilization: Analytics and AI

Analytics and artificial intelligence (AI) are two of the hottest topics in the technology industry today. Unfortunately, they are also two of the most widely misunderstood and misapplied topics.  From performing the job of radiologists to redefining the world of art, it's widely assumed AI in particular will be

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