Tag Archives: anita brearton

How 2 Companies Transformed Bad Customer Experiences

How 2 Companies Transformed Bad Customer Experiences

In the last two weeks I’ve had two customer experiences that started with a problem and ended with me becoming a brand advocate for each of the companies involved. Going Above and Beyond to Turn a Bad Experience Around The first was with 24hourwristbands.com, a promotional products company.

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How to Simplify and Increase the Complexity of Your MarTech Stack at the Same Time

How to Simplify and Increase the Complexity of Your MarTech Stack at the Same Time

Yes, the title of this article is a bit of an oxymoron. It's also an apt description of what today’s technology marketers are challenged to do.   On the one hand, marketers are tasked with simplifying their stacks to reduce costs and improve productivity.

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2017 Contributors of the Year: Joanna Schloss

2017 Contributors of the Year: Joanna Schloss

The aphorism "perfect is the enemy of good" can be found in Voltaire's writings, Shakespeare's plays and Joanna Schloss's analytics advice. As a subject matter expert in all things analytics, including business intelligence, big data, data warehousing and more, Schloss cuts through the buzzwords to make analytics approachable.

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