Tag Archives: anita brearton

How to Simplify and Increase the Complexity of Your MarTech Stack at the Same Time

How to Simplify and Increase the Complexity of Your MarTech Stack at the Same Time

Yes, the title of this article is a bit of an oxymoron. It's also an apt description of what today’s technology marketers are challenged to do.   On the one hand, marketers are tasked with simplifying their stacks to reduce costs and improve productivity.

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2017 Contributors of the Year: Joanna Schloss

2017 Contributors of the Year: Joanna Schloss

The aphorism "perfect is the enemy of good" can be found in Voltaire's writings, Shakespeare's plays and Joanna Schloss's analytics advice. As a subject matter expert in all things analytics, including business intelligence, big data, data warehousing and more, Schloss cuts through the buzzwords to make analytics approachable.

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Big MarTech Trends From the Fall Conference Season

Big MarTech Trends From the Fall Conference Season

Every fall, we in the marketing technology world enter an endurance marathon as we move from conference to conference, shuffling through crowds to visit marketing technology vendor booths  and making our way to the next session about the latest in technology trends.  By this time each year I'm exhausted.

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