Tag Archives: app development

How to Ensure Your Organization Can Win With Agile

How to Ensure Your Organization Can Win With Agile

In an increasingly customer-centric market, keeping your customers happy is the most effective way to see your market reach grow and revenues soar. To do this, you must be able to swiftly respond to changing customer expectations with new and improved products or services.

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VMware, Atos Integrate to Deliver a ‘New Workplace Experience’

VMware, Atos Integrate to Deliver a 'New Workplace Experience'

Digital transformation services and solutions firm Atos announced an integration between its Digital Workplace offering and VMware's Workspace ONE at VMworld 2017 in Barcelona earlier this month. While Atos may be an unfamiliar name for those outside of the EU, it shouldn't be for long.

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Can You Apply Marketing Automation Know-How to Mobile Apps?

Can You Apply Marketing Automation Know-How to Mobile Apps?

Marketing automation is a core element of any marketer’s toolset. I’ve been an avid user since 2009, but the way that I think about marketing and how I actually do my job have drastically changed since then. Nowadays, there’s a new kid on the block: Mobile Marketing Automation.

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HPE Targets Exploding Mobile App Market with AppPulse Active

HPE Targets Exploding Mobile App Market with AppPulse Active

Keeping tabs on mobile app performance can feel like running a submarine. There’s a ton of dials to keep your eyes on, and all of them are monitoring mission-critical systems. If too many go haywire, you’re sunk. Hewlett Packard Enterprise (HPE) wants its new AppPulse Active  platform to be the

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What You Should Know About Microsoft’s Xamarin Buy

What You Should Know About Microsoft's Xamarin Buy

It is a move that many in the software development realm saw coming, but whose importance outside that realm isn’t instantly obvious.   But yesterday, Microsoft announced its pending acquisition of San Francisco-based Xamarin, a company that helps developers use Microsoft’s programming language to create mobile applications.  The company

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Attention Salesforce Developers: Heroku is Enterprise Ready

Attention Salesforce Developers: Heroku is Enterprise Ready

Developers are the kingmakers of the digital enterprise so providing them with the platforms, languages and tools they like to work with is a big deal. Until now, those who prefer to code enterprise apps on Heroku, a Salesforce-owned Platform-as-a-Service (PaaS), have been somewhat limited. Heroku didn’t meet requirements for

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Let Dexter Do the Dirty Work

Let Dexter Do the Dirty Work

Social media can extend the reach of digital marketing, but deploy enough of these Web 2.0 services and you'll find you and your team weighed down by a multitude of tiny repetitive tasks — pasting text here, converting video there. A new service called Dexter, now in beta, could

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