Tag Archives: artificial intelligence

3 Tips to Set Your RPA Project Up for Success

3 Tips to Set Your RPA Project Up for Success

Software robots are entering many areas of the enterprise, ranging from marketing, sales, accounting, human resources, onboarding and procurement in the most data-intensive industries including financial services, insurance, energy and transportation and logistics. In fact, by 2021 Forrester Research estimates there will be more than four million robots doing office

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Kevin Lindsay: Focus on the Human Experience, Not Just the Digital

Kevin Lindsay: Focus on the Human Experience, Not Just the Digital

Over the course of his career, Kevin Lindsay has seen the need time and again to clearly demonstrate the value of each new digital experience technology in order to dispel customers’ natural skepticism and doubt.

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5 Dreamforce Conference Takeaways

5 Dreamforce Conference Takeaways

Salesforce came out with its usual bevy of announcements during last week’s Dreamforce conference in San Francisco that featured nearly 200,000 attendees. The news included extended partnerships with Google, the debut of a platform designed to unify cross-channel customer experiences and the expansion of a global alliance with

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Hyper-Relevant Experiences Are Only as Good as Your Data

Hyper-Relevant Experiences Are Only as Good as Your Data

Last year, Forrester found that 54 percent of marketers are using artificial intelligence (AI) to personalize messaging across channels to drive growth. AI promises to deliver “hyper-relevant” experiences for consumers, making marketing more meaningful and compelling, increasing value and loyalty.

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Walmart Training via Virtual Reality, Microsoft Releases Managed Desktop, More News

Walmart Training via Virtual Reality, Microsoft Releases Managed Desktop, More News

Microsoft’s Ignite conference takes place next week in Orlando, Florida. The company has been sending out a series of releases in the weeks leading up to the conference and is sure to continue doing so throughout the event.

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Artificial Intelligence: Marketer’s Dream or More Pressure to Perform?

Artificial Intelligence: Marketer's Dream or More Pressure to Perform?

The emergence of artificial intelligence in marketing has spurred an influx of affordable and accessible marketing automation tools that aid marketers when it comes to completing mundane tasks like finding stock photos, proofreading copy, social media marketing, and even lead generation.

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