Tag Archives: artificial intelligence

An Introduction to AI for B2B Marketers

An Introduction to AI for B2B Marketers

In 2011, when IBM Watson won an exhibition match on Jeopardy against two of the show’s top champions, Paul Roetzer was fascinated. While he was impressed that a computer could beat two world-renowned Jeopardy champions, he was already thinking ahead. As the CEO and founder of PR 20/20, a

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Where AI Customer Experience Investments Are Paying Off

Where AI Customer Experience Investments Are Paying Off

Artificial intelligence (AI) is providing some payoffs in customer experience (CX), but provides the most value when part of a comprehensive CX strategy, according to a newly released MIT Technology Review report sponsored by Genesys, "Human and Bots: Tension and Opportunity. " The report found CX leaders and other

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How AI is Transforming Copywriting

How AI is Transforming Copywriting

Creating high-quality content, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for content grows, and as more channels emerge, brands are turning to artificial intelligence (AI) to help with the content creation process. AI has already made a significant impact

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How AI Can Optimize the Everyday Customer Experience

How AI Can Optimize the Everyday Customer Experience

Artificial intelligence (AI) is shaping the way we shop, surf social media and interact with our favorite brands. But that’s just the beginning. Gartner predicts that by 2020, 85 percent of our interactions will not be with humans, all thanks to AI. Accenture forecasts that AI technology will lead to

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5 Things to Consider When Using AI for Hiring

5 Things to Consider When Using AI for Hiring

Using artificial intelligence (AI) for hiring doesn’t always pay off, as Amazon learned. For some, however, it’s a worthy investment. Nearly all Fortune 500 companies use automation to support the hiring process, according to Penn State University researchers. Further, LinkedIn found in a 2018 report (registration required)

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AI Can Help Ease the Workplace Transition From Baby Boomers to Millennials

AI Can Help Ease the Workplace Transition From Baby Boomers to Millennials

These days, businesses are hiring younger employees who are well versed in information age systems and social networks that range from Facebook and Instagram to Twitter and a slew of messaging apps. But who are these millennials replacing? The Pew Research Center reports that around 10,000 baby boomers will reach

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