Tag Archives: automation

5 Basic B2B Marketing Tactics That Deliver Big Results

5 Basic B2B Marketing Tactics That Deliver Big Results

I know far from everything about B2B marketing. However, over the past decade of yielding to the latest demand-gen “hacks,” content marketing trends and cutting-edge marketing tech, I’ve discovered a few rather basic activities will always deliver meaningful results in a big way if you approach them correctly.

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Will the Real Robotic Process Automation Please Stand Up?

Will the Real Robotic Process Automation Please Stand Up?

What constitutes a robotics process automation (RPA) system is, generally speaking, very straightforward. However, as this technology grows in appeal and market share, vendors are introducing tools that they describe as RPA offerings but which, in fact, are not RPA systems.

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When Machine Learning Benefits Employees and Customers Alike

When Machine Learning Benefits Employees and Customers Alike

Anyone who's opened a brokerage account, managed an issue with the tax collector or was admitted to a hospital knows the frustration of the waiting game. The level of complexity in regulated industries such as finance, healthcare and government requires human judgment to make even typical processes operate correctly.

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Smartsheet Updates Automation Tools With an Eye Towards End User Adoption

Smartsheet Updates Automation Tools With an Eye Towards End User Adoption

Bellevue, Wash.-based collaboration automation vendor Smartsheet announced major upgrades to its platform at its inaugural Engage customer conference last week. The upgrades aim to cut down on the manual steps required to accomplish everyday tasks.

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Microsoft’s Chris McNulty: Digital Workplaces Should Lead the Way Work Gets Done

Microsoft's Chris McNulty: Digital Workplaces Should Lead the Way Work Gets Done

When Chris McNulty joined Microsoft in October 2015, he brought a wealth of SharePoint experiences from the perspective of a customer, software developer and systems integrator. “One of the things I really hope I bring to the job is real-world understanding,” he said.

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