Tag Archives: b2b marketers

Only 3 in 10 Rate Their Tech Content Marketing as Effective

Only 3 in 10 Rate Their Tech Content Marketing as Effective

Almost all B2B technology marketers use content marketing, but only 30 percent rate their programs as effective or meeting overall objectives. That's the word from the Cleveland, Ohio-based Content Marketing Institute  (CMI), which released a new report on content marketing today.

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